Action Figure Toys Market Research, 2031
The global action figure toys market was valued at $9 billion in 2021, and is projected to reach $15.3 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.
The action figure toys industry was valued at $8.9 billion in 2021 and is projected to reach $15.2 billion by 2031, registering a CAGR of 5.3% from 2021 to 2031. The Asia-Pacific region is likely to dominate the action figure market during the forecast period.
The market for action figures toys is one of the most lucrative in the world. One of the most important factors contributing to its popularity is that it is a highly profitable market. The average retail price of an action figure toy is roughly double the wholesale price. The market in the Asia-Pacific region offers lucrative growth opportunities for market players. Large consumer base along with the rising disposable income of consumers provides lucrative opportunities for the market players. This region offers potential opportunities to market players for launching premium and interactive toys. Therefore, manufacturers are now focusing on expanding their business in this region to increase their customer base and improve their geographical outreach.
Moreover, countries in Latin America, such as Brazil, would unfold attractive opportunities during the forecast period due to favorable government policies, large-scale privatization, and combating unfair competition & the seizure of counterfeit toys. The number of kids is expected to increase in the coming years and positively impact the market growth. According to the World Bank, around 25.6% of the global population is under the age of 14. Large consumer base and expanding young population in developing countries, such as India and China, propel the demand for toys especially in the Asia-Pacific region.
The action figure toys market size is segmented into material type, age group, sales channel, and region. By material type, the global market is classified into plastic based, silicon based, and others. By age group, it is studied across upto 5 years, 5 to 10 years, and above 10 years. By gender, market is distributed into boys-related, girls-related, and neutral. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Region-wise, the action figure toys market is analyzed across North America (U.S., Canada, and Mexico) Europe (Germany, UK, France, Italy, Spain, Russia and the Rest of Europe) Asia-Pacific (China, Japan, India, Australia, ASEAN, Rest of Asia-Pacific), LAMEA (Brazil, Saudi Arabia, UAE, South Africa and Rest of LAMEA).
Based on Material Type, the Plastic material Action figure toys segment held the major share in the market, and it is likely to remain same throughout the forecast period. Plastics appear to be the ideal raw material for toys. They're relatively cheap, easy to clean, long-lasting, and can be shaped into almost anything a child's imagination can conjure up. Manufacturers are now moving towards sustainable plastic action figure toys.
Based on age group, the 5-10 years age group was valued at $3,623.2 million in 2021 and is projected to reach $5,996.7 million by 2031, registering a CAGR of 5.1% from 2022 to 2031. At this age, children enjoy playing computer games, but they also enjoy having their friends over to play sports, card games, and board games. Many people enjoy musical toys, but playing actual instruments can be difficult. The child is discovering his or her own interests while learning from teachers and peers.
Based on Gender, Boys related toys segment was holding major share in the market, and it is likely to remain same throughout the forecast period. Increasing demand for unique and rare action figure toys among boys is significantly contributing to the growth of the segment. However, the growing working population in developing countries has increased the spending on attractive and trendy action figure toys market.
Based on distribution channels, specialty stores held the major share in the market, these stores promote the sales of international as well as private label brands. The continuously evolving retail industry, changes in consumer behavior, and improvements in overall lifestyle across the world have led to the introduction of new retail formats.
Based on region, North America has the highest action figure toys market share in 2021. North America occupied the largest market share of around 38.7% in the action figure market in 2021, Operating players in the market are strengthening their retail presence across the region. Amazon, Walmart, and Target have increased their toy assortments and ramped up their marketing in 2019. Walmart, which coined itself ‐America‐™s Best Toy Shop,‐ introduced a digital playground and relaunched its interactive toy lab while Amazon released its second annual paper toy catalog for the holiday.
The players in the action figure market have adopted acquisition and product launch as their key development strategy to increase profitability and improve their position in the kid‐™s toys services market
Some of the key players profiled in the action figure toys market analysis include Hasbro Inc., Mattel Inc, Lego System A/S, Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys, Square Enix, Kotobukiya.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the action figure toys market analysis from 2021 to 2031 to identify the prevailing action figure toys market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities to find the action figure toys market growth.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the action figure toys market segmentation assists to determine the prevailing market opportunities.
- Action figure toys market forecast in major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global action figure toys market trends, key players, market segments, application areas, and market growth strategies.
Action Figure Toys Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 15.3 billion |
 Growth Rate | CAGR of 5.3% |
 Forecast period | 2021 - 2031 |
 Report Pages | 246 |
 By Material type |
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 By Age group |
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 By Gender |
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 By Distribution channel |
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 By Region |
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 Key Market Players | McFarlane Toys, KOTOBUKIYA CO.,LTD., Hasbro Inc., Square Enix Holdings Co, Ltd, National Entertainment Collectibles Association, Spin Master Corp., Hot Toys, Mattel Inc., Bandai Namco, LEGO System A/S |
Analyst Review
The global action figure toys market is growing at a rapid rate than the other segments of the action figure toys market, with the Asia-Pacific region spearheading the market growth. The market is driven by innovation in toys, expansion of retail channels, and rising disposable income. However, the emergence of smartphones is posing a major challenge for engaged stakeholders. Moreover, the market also provides lucrative opportunities with the emergence of educational, interactive, and multi-functional toys.
Engaged players in the industry are introducing new product lines in the action figure toys segment. For instance, 'Heroes of Goo Jit Zu' is an innovative new series of action figure toys from Moose Toys. The new product line tells the story of a group of zoo animals that transformed into mutant hero fighters and broke out of the zoo to fight bad guys. Furthermore, action figures from Marvel and DC franchises remain quite popular among kids across the world. Furthermore, the market is constantly changing, so there is always something new to discover. The action figure toys market is sure to remain popular for years to come, thanks to new technology and new designs.
Collection of unique action figure toys are the upcoming trends of Action Figure Toys Market in the world.
North America held the major share in the Action figure toys market in 2021.
Action figure toys is projected reach $15.2 billion by 2031, registering a CAGR of 5.3% from 2022 to 2031
Some of the key players profiled in the action figure toys market analysis include Hasbro Inc., Mattel Inc, Lego System A/S , Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys, Square Enix, Kotobukiya.
Plastic-based action figure toys held the major share in the Action figure toys market in 2021.
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