AI In Insurance Market Research, 2031
The global ai in insurance market size was valued at $2.74 billion in 2021, and is projected to reach $45.74 billion by 2031, growing at a CAGR of 32.56% from 2022 to 2031.
AI (Artificial Intelligence) helps insurance companies by reducing repeatable tasks from operational teams and in performing more complex actions. Furthermore, it helps in optimizing the services that insurers provide to customers, brokers, and other external third parties, on the basis of their relationships, preferences, and past interactions.
Increase in investment by insurance companies in AI & machine learning and rise in preference for personalized insurance services boost the growth of the global AI in insurance market. In addition, increase in collaboration between insurance companies and AI & machine learning solution company positively impact growth of the AI in insurance market. However, higher deployment cost of AI, advanced machine learning, and lack of skilled labour hamper the AI in insurance market growth. On the contrary, increase in government initiatives and rise in investments to leverage the AI technology are expected to offer remunerative opportunities for expansion of the AI in insurance market during the forecast period.
The ai in insurance market is segmented into Offering, Deployment Model, Technology, Enterprise Size, End-user and Application.
Segment review
The AI in insurance market is segmented on the basis of offering, deployment model, technology, enterprise size, end users, application, and region. On the basis of offering, the market is categorized into hardware, software, and service. On the basis of deployment model, the market is bifurcated into on-premise and cloud. By technology, it is classified into machine learning, natural language processing, computer vision, and others. On the basis of enterprise size, the market is classified into large enterprise and SMEs. On the basis of end user, it is classified into life & health Insurance and property & casualty insurance. On the basis of application, the market is classified into fraud detection & credit analysis, customer profiling & segmentation, product & policy design, and underwriting & ai in insurance claims assessment. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the AI in insurance market are Applied Systems, Cape Analytics, IBM Corporation, Microsoft Corporation, OpenText Corporation, Oracle Corporation, Pegasystems Inc, Quantemplate, Salesforce, Inc, SAP SE, SAS Institute Inc, Shift Technology, SimpleFinance, Slice Insurance Technologies, Vertafore, Inc, Zego, and Zurich Insurance Group Ltd. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
In terms of offering, the software segment holds the largest AI in insurance market share owing to, surge in demand for personalized services by the end users during the lockdown. However, the service segment is expected to grow at the highest rate during the forecast period owing to, high level of cost savings on the total cost of ownership, increased delivery speed, and quality.
Region wise, the artificial intelligence in insurance market size was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to the presence of major players that offer advanced solutions and invest heavily in solutions such as 5G and IoT technologies, which offer lucrative opportunities for the market. However, Asia-Pacific is expected to witness significant growth during the forecast period owing to rise in awareness regarding importance of strengthening the overall 5G, IoT technologies, and other technology services to ensure low-cost networking, servers, storage solution, and communications service providers (CSPs).
COVID-19 Impact Analysis
The AI in insurance industry is projected to prosper in the COVID-19 situation owing to various government, public, and other ai insurance organization adopting work from home culture for their employees. In addition, various industries are adopting to promote AI in insurance market growth in next-generation tech areas such as artificial intelligence for improving the loss suffered owing to the pandemic situation and to improve their market share. Furthermore, with rapid digital transformation, various governments have introduced stringent regulations to protect end users data such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Thus, governments in various countries have taken strict actions toward the policy limit, personal information of policy holder and coverage damages of COVID-19 regulations, and natural language processing technology is helping insurance companies to scan their internal policies as well as claims documents to check their compliance with different regulatory policies.
Moreover, insurance companies are expanding product offerings and services to make them more widely available throughout the world. As a result, there is a rise in number of Software as a Service (SaaS), cloud-based client interaction, remote connection, and fraud detection solutions during the COVID-19 pandemic. However, COVID-19 pandemic is making it even harder for larger insurers to keep pace, and even more difficult for midsize and smaller insurers to adopt AI/ML technologies, owing to long development timelines and high investment requirements.
Top Impacting Factors
Increase in investment by insurance companies in AI and machine learning
Insurance companies are increasing investment in machine learning and AI solutions to transform the management process of insurtech and to provide better services to end users. In addition, with incase in complexity and competition in the insurance sector, the demand for industry-specific solutions increased to meet its goals. Thus, to meet the requirement of customers, various insurance companies and insurtech are investing in AI solution, which, in turn, drives the growth of the AI in insurance industry. Furthermore, AI and machine learning can assist insurance companies at various stages of risk management process ranging from identifying risk exposure, measuring, estimating, and assessing its effects.
In addition, insurance companies are adopting and developing machine learning techniques to analyze large volume of data and to deliver valuable insights to customers. Moreover, increase in investments in AI and advanced machine learning by insurtech to enhance the automation process and to offer more streamlined and personalized customer experience propels the growth of the market. For instance, on June 2022 MS&AD Indian based company partnered with Akur8 is revolutionizing insurance pricing with transparent AI this partnership helps to foster further innovation development processes by automating risk modeling, using transparent artificial intelligence proprietary technology it benefits for insurers to increase predictive performance and speed-to-accuracy for higher market reactivity and immediate business impact, while maintaining full transparency and control on the models created, thus augmenting the growth of the market.
Rise in preference for personalized insurance services
End users are increasingly preferring personalized insurance services, owing to surge in adoption of chatbots among personalize insurance services and increase in competition among the insurance companies for garnering maximum market share. Various insurance companies are providing budget management apps powered by machine learning, which help customers to achieve their financial targets and improve their money management process, thus driving the growth of the market.
Furthermore, robo-advisors are one of the other rapidly emerging trends in personalized insurance services, as they specifically target investors with limited resources such as individuals and small- to medium-sized businesses for managing their funds. In addition, machine learning-based robo-advisors can apply traditional data processing techniques with algorithms to create client portfolios and solutions such as trading, investments, and retirement plans for their users. For instance, on April 2022 CLARA Analytics has released CLARA Optics, a software product that uses AI and machine learning to scan, sort and analyze bills and medical documents to create a claim-based medical record and helps to provides artificial intelligence technology for the commercial insurance industry
Moreover, with rise of usage-based insurance machine learning and AI technologies are helping to calculate the premium suitable for each individual, which, in turn, propels the growth of the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the ai in insurance market analysis from 2021 to 2031 to identify the prevailing ai in insurance market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the ai in insurance market outlook segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global ai in insurance market opportunity.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global ai in insurance market trends, key players, market segments, application areas, and ai in insurance market forecast strategies.
AI in Insurance Market Report Highlights
| Aspects | Details |
 By Offering |
|
 By Deployment Model |
|
 By Technology |
|
 By Enterprise Size |
|
 By End-user |
|
 By Application |
|
 By Region |
|
 Key Market Players | Applied Systems, Slice Insurance Technologies, Microsoft Corporation, Salesforce, Inc., Vertafore, Inc., Shift Technology, Oracle Corporation, OpenText Corporation, Quantemplate, IBM Corporation, SAP SE, Pegasystems Inc., Zego, SimpleFinance, SAS Institute Inc. |
Analyst Review
According to insights of the market growth of leading companies, cloud-based AI insurance solutions is expected to dominate the market share for effective digitization of business processes with the security of private cloud and offers greater control, reduced risk, cost efficiency, and better performance. In addition, Asia-Pacific exhibits high growth potential owing to change in landscape in telecom sector with changes in customer demand and growth in digitization across the Asia-Pacific countries. Furthermore, increased cloud enabled activities and growth in cloud marketplace trends in Asia-Pacific are expected to drive the growth of the market.
Key providers of the AI in insurance market such as IBM Corporation, Microsoft Corporation, and SAP SE account for a significant share in the market. With growth in requirement for AI in insurance, various companies have established alliance to increase their capabilities. For instance, in January 2022, Root Insurance US Insurtech Company partnered with artificial based company Tractable. This partnership is anticipated to therefore see Root integrate Tractable’s AI solutions with its material damage claims processes, starting with newly launched AI subro product by Tractable which is anticipated to aid in reviewing damage photos in inbound subrogation demands.
In addition, with further growth in investment across the world, the rise in demand for artificial intelligence in insurance, various companies have expanded their current product portfolio with increased diversification among customers. For instance, in February 2022, Edelweiss General Insurance an Indian based company, launched an AI voice bot to expedite registration of motor claims. In addition, the AI Voice Bot is the first in general insurance industry in India, and is powered by Yellow.ai, the world’s leading next-gen Total Experience (TX) Automation Platform. Moreover, this voice bot is anticipated to assist EGI’s garage representatives in easier, faster, and hassle-free registration of claims. For instance, on March 2022 Intellimation.ai Natural Language Processing (NLP) and Machine Learning (ML) based cognitive fintech company launched product ADEPT for the insurance and insurance brokerage industry. In addition, with this product insurance brokers can embed and operationalize AI through an automated assembly line to ingest and interpret all types of structured and unstructured data, across a range of products related workflows
Moreover, with increase in competition, major market players have started acquiring companies to expand their market penetration and reach. For instance, December 2021, Zurich Insurance Group acquired AlphaChat, communications service providers all around world with AI and machine learning specialists’ service assurance solutions across globe. The acquisition of AlphaChat marks an important moment for Zurich. The integration of its multi-disciplinary highly skilled team and expanded best in class contract are projected reinforce the ability to deliver on transformative digital initiatives for their customers.
Increase in investment by insurance companies in AI & machine learning and rise in preference for personalized insurance services boost the growth of the global AI in insurance market.
Region wise, the AI in insurance market size was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to the presence of major players that offer advanced solutions and invest heavily in solutions such as 5G and IoT technologies, which offer lucrative opportunities for the market.
The global AI in insurance market was valued at $2.74 billion in 2021, and is projected to reach $45.74 billion by 2031, registering a CAGR of 32.6% from 2022 to 2031
The key players that operate in the AI in insurance market are Applied Systems, Cape Analytics, IBM Corporation, Microsoft Corporation, OpenText Corporation, Oracle Corporation, Pegasystems Inc, Quantemplate, Salesforce, Inc, SAP SE, SAS Institute Inc, Shift Technology, SimpleFinance, Slice Insurance Technologies, Vertafore, Inc, Zego, and Zurich Insurance Group Ltd. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
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