Alcoholic Energy Drinks Market Research, 2031
The global alcoholic energy drinks market was valued at $23.2 billion in 2021, and is projected to reach $48.9 billion by 2031, growing at a CAGR of 8% from 2022 to 2031.
An alcoholic beverage that contains caffeine or other stimulants is known as an alcoholic energy drink. The majority of these drinks is provided in can and bottle. Alcoholic energy drinks are healthier and tastier in comparison to alcohol. and available for both households & commercial use like hotels, restaurants, and cafes (HoReCa), with various packing of different sizes and shapes. Generally, alcoholic energy drinks are available for both teens and adults.
The alcoholic energy drinks industry will grow owing to the high popularity of the product among western Europe and the U.S population as a substitute for alcohol since there has been a drastic increase in the consumption of energy drinks over the last two decades, especially among adolescents and young teens. According to an article by the National Library of Medicine U.S., it was observed that approximately 30% consume energy drinks in the U.S. on regular basis. In Western Europe and the US, alcoholic energy drinks are used as a substitute for alcohol as they have a limited amount of alcohol in them. Along with this changes in consumers' lifestyles will also propel the market since They prefer goods that are ready to eat and further meet their energy and taste needs. As alcoholic energy drink satisfies all these conditions, it has emerged as a robust choice among global consumers. Hence, all these factors coupled together will increase the alcoholic energy drinks market demand.
The alcoholic energy drinks market growth can hold back owing to an increase in health-associated threats since alcoholic energy drinks contain both alcohol and caffeine at the same time which can result in adverse health conditions. As per the Virginia Department of Mines Minerals and Energy, as alcohol is a depressant whereas on the other hand energy drinks are stimulants, the combination of both can be dangerous for its consumer. The growing concern among people regarding the ban of these drinks for ids can also hinder the growth of the alcoholic energy drink market as owing to the presence of alcohol and thus the related health concerns there has been observed a rise in appeal by parents, teachers, and associations and NGOs working for teens & young people health to ban alcoholic energy drink for youth aged up to 18 years. Further, the American Academy of Pediatrics passed a statement that energy drinks have no place in the diet of children and & adolescents in 2010. Such factors will work as a restraint for the alcoholic energy drink market.
The rise in the disposable income of the population will work as an opportunity for the alcoholic energy drink market since the rise in the disposable income of households will create an opportunity for the market as with increasing disposable income new consumers will enter the market. Disposable income is closest to the concept of income as generally understood in economics. Household disposable income is the income available to households such as wages and salaries, income from self-employment and unincorporated enterprises, income from pensions and other social benefits, and income from financial investments. which will create an opportunity for the market to grow. According to Eurostat, there is a rise of 2.6% in disposable income in the European Union. As per the data of OECD, Mexico has seen an increase of 4.2% in the second quarter of 2021 along with this the rising popularity of such drinks among consumers will also present an opportunity for market growth since there has been an increase in the popularity of alcoholic energy drink among the population owing to the fact that companies are effectively marketing it Availability of such drinks in almost every retail shop also plays a significant role in their popularity. Further, it has emerged as a substitute for alcohol among many people.
According to the alcoholic energy drinks market analysis, the alcoholic energy drinks market is categorized on the basis of packaging, end-user, distribution channel, and region. Depending on the packaging, it is classified into cans and bottles. As per the end-users, it is classified into adults and teens. According to the distribution channel, it is divided into hypermarkets/supermarkets, convenience stores, online retail, and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy. and the rest of Europe), Asia-Pacific (China, Japan, South Korea, Thailand, Australia, and rest of Asia-Pacific), and LAMEA (Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
On the basis of packaging, the global alcoholic energy drinks market forecast is categorized into cans and bottles. The cans segment has the highest alcoholic accounting for 64.8% of the alcoholic energy drinks market with a revenue of $15,031.8 million and is expected to remain dominant throughout the forecast period. The bottle segment is expected to grow at a steady growth rate of 6.0% throughout the forecast period. This dominance is attributed owing to its attractive packaging, and portability and they are strong in comparison to bottles.
According to end users, the adult segment dominated the market accounting for 46.6% of the alcoholic energy drinks market, and is expected to dominate throughout the forecast period since adults are moving toward healthy products, therefore, they are reducing the excessive use of alcohol and are preferring products with limited alcohol. Along with this high purchasing power of the consumers lying in the segment will also propel the growth of the alcoholic energy drinks market size for the segment. Teens are moving toward alcoholic energy drinks as these kinds of products highlight them in the crowd.
On the basis of the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The other segment dominated the market owing to its easy accessibility and they are strategically located and open for an extended amount of time, making them a preferable alternative for obtaining essential items at any point of the day. The online retail segment is expected to grow at the highest CAGR owing to the rising penetration of smartphone users and the increasing number of internet users along with this, there is a rise in the number of online sales channel kike Amazon, Flipkart and others owing to which the e-commerce platform is expected to boom as a sales channel.
Region-wise, North America dominated the global market in 2021 accounting for approx. 35% of the global alcoholic energy drinks market share and is expected to be dominant during the forecast period. The future of the alcoholic energy drinks market in North America is promising, as their demand is expected to continue to grow. The dominance in the market is largely due to the existence of a huge population and the high disposable income of the region. The region is dominating due to its high working population whereas Asia-Pacific is expected to grow at the highest CAGR of 8.7% owing to its huge population coupled with the rise in the disposable income of the region will help in the growth of the segment. China is the global leader in alcoholic energy drink production and consumption in the region.
Europe was the second major alcoholic energy drinks market accounting for 26.8% of the alcoholic energy drinks market share, and is expected to grow owing to the increase in the busy schedule of the population across Europe is driving the growth of the alcoholic energy drinks market for the region. The availability of different variants of alcoholic energy drinks in the market has eased its way to being a popular choice among consumers.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the alcoholic energy drinks market analysis from 2021 to 2031 to identify the prevailing alcoholic energy drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the alcoholic energy drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global alcoholic energy drinks market trends, key players, market segments, application areas, and market growth strategies.
Alcoholic Energy Drinks Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 48.9 billion |
 Growth Rate | CAGR of 8% |
 Forecast period | 2021 - 2031 |
 Report Pages | 315 |
 By Packaging |
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 By End-Users |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | amway, LT Group, Inc., United Brands Beverages Innovation, Pepsi CO., Arizona Beverages USA, suntory holdings limited, Phushion Projects, Steelbrew, National Beverages Corp., Monster Beverage Corp |
Analyst Review
The global alcoholic energy drink consumption in 2021 was around $23,200 million, and it is anticipated to increase to $48,899.30 million by the end of 2031. High-income nations' daily per capita consumption of alcoholic energy drink is forecast to rise at a rapid pace while low- & middle-income countries' alcoholic energy drink consumption is likely to rise slower as compared to. On the basis of packaging, alcoholic energy drinks market the cans segment is expected to grow at a rapid pace as cans gives stylish looks to the beverage and are easy to carry. Whereas, by end user, teens segment dominates the market owing to the fact that teens are getting more interested towards alcoholic energy drinks as compared to other end users. Rise in the disposable income of the population will present an opportunity for the market to grow as the with increasing disposable income number of consumers who can afford alcoholic energy drinks will increase.
The global Alcoholic Energy Drink market size was valued at $23,200 million in 2021.
The global Alcoholic Energy Drink market registered a CAGR of 8.0% from 2022 to 2031.
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The forecast period in the Alcoholic Energy Drink market report is from 2022 to 2031
The top companies that hold the market share in the Alcoholic Energy Drink market include Amway, Arizona Beverages USA, LT Group, Monster, National Beverages Corp., Pepsi CO., Phusion Projects, Steelbrew, Suntory, United Brands
The Alcoholic Energy Drink market report has 3 segments. The segments are packaging, end-users and distribution channel.
North America will dominate the Alcoholic Energy Drink market by the end of 2031.
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