The Argentina stevia beverages market has witnessed significant traction in recent years. This is attributed to surge in consumer awareness regarding their health. With increasing lifestyle diseases, there is a considerable shift in consumer preferences toward healthy beverage alternatives. Hence, stevia is emerging as a key ingredient owing to its natural sweetness and zero calories. It is being used in various beverages such as soft drinks, Ready-to-Drink (RTD) tea & coffee, and sports drinks. In addition, climate conditions of Argentina are favorable for stevia cultivation, therefore making it an attractive ingredient for beverage manufacturers. This results in reduced costs of raw materials and assurance of sustainable supply chain, thereby augmenting the market development.
However, there are certain restraints for the growth of the market. One of the most prominent restraints is the slight bitter aftertaste associated with stevia. This taste barrier is expected to deter the widespread adoption of stevia-based beverages.
On the contrary, there are multitude of opportunities within the Argentina stevia beverages market. Product diversification is a key opportunity for market players to garner a large share of the market. Stevia is being used in various products such as soft drinks, Ready-to-Drink (RTD) tea & coffee, and energy drinks to cater to a large base of consumers.
The Argentina stevia beverages market is anticipated to witness several trends in the future. The industry is witnessing a shift toward health-conscious products. In addition, with ongoing R&D activities, there is a possibility of overcoming the taste-related challenges associated with stevia. Furthermore, rise of e-commerce platforms is transforming the distribution and marketing of beverages. This presents a unique opportunity for brands to reach a large base of audience.
The Argentina stevia beverages market is segmented by type, application, and distribution channel. On the basis of type, the market is divided into powder, liquid, and others. Depending on application, the market is classified into soft drinks, RTD drinks & coffee, RTD juice, sports drinks, and other beverages. The RTD drinks & coffee segment is anticipated to develop during the forecast period. As per distribution channel, the market is categorized into ecommerce, hypermarket & supermarket, convenience stores, independent retailers, and others.
Qualitative insights play a vital role in understanding the development of the Argentina stevia beverages market. These insights encompass new product development, R&D, end-user perceptions, and pricing strategies. The companies operating in the market invest significantly in new product development and R&D to create new products that engage a large base of consumers. R&D efforts aim to develop unique flavor profiles, enhance the taste of stevia, and create entirely new beverage categories. In addition, understanding consumer perceptions is crucial to address their concerns and deliver products as per their expectations. This necessitates continuous engagement with consumers, gathering feedback, and incorporating their insights into product development. Furthermore, companies are expected to develop pricing strategies that are competitive as well as reflect the value that stevia-sweetened beverages bring to consumers.
The Porter’s five forces analysis evaluates the competitive scenario of the Argentina stevia beverages market and role of each stakeholder. It assesses the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrants, the threat of substitute products, and the intensity of competitive rivalry. The bargaining power of suppliers is variable, depending on the scale and availability of stevia sources. The bargaining power of buyers is influenced by their price sensitivity and prevalence of alternatives. The threat of new entrants is moderate owing to the initial investment required to enter the market. However, innovative startups with a unique value proposition are anticipated to disrupt the market. The threat of substitute products is high as traditional sugar-sweetened beverages remain popular in Argentina. Competitive rivalry is intense in this market, with several established players and startups vying for consumer attention.
SWOT analysis provides a holistic view of the internal and external factors, including strengths, weaknesses, opportunities, and threats for the Argentina stevia beverages market. The strengths of the market include popularity of stevia among health-conscious consumers and favorable agricultural conditions in Argentina. However, weakness includes its bitter aftertaste. On the contrary, opportunities for the market are significant investments in R&D activities and increasing consumer awareness about their health. Contrarily, the threat for the market is strong competition from alternative sugar beverages.
Key players operating in the market are the Coca-Cola Company, PepsiCo Inc., Danone S.A., Nestlé S.A., Keurig Dr Pepper Inc., Unilever, the Procter & Gamble Company, Ajinomoto Co., Inc., Cargill, Incorporated, and Mondelez International, Inc.
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in argentina stevia beverages market.
- Assess and rank the top factors that are expected to affect the growth of argentina stevia beverages market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the argentina stevia beverages market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
Argentina Stevia Beverages Market Report Highlights
| Aspects | Details |
 Forecast period | 2021 - 2031 |
 Report Pages | 84 |
 By Type |
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 By Application |
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 By Distribution Channel |
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 Key Market Players | HEEMS S.A, Global Sweet S.A., Stevia de Argentina S.A., Salustore SRL, Stevia Internacional S.A., Soventols Group S.A., Grupo Nutrisur S.R.L., Biochef S.A, Refuerzo y Tejido S.A, Cezbio Biotech S.R.L |
The Argentina Stevia Beverages Market is projected to grow at a CAGR of 8.5% from 2021 to 2031
Refuerzo y Tejido S.A, Cezbio Biotech S.R.L, HEEMS S.A, Salustore SRL, Biochef S.A, Soventols Group S.A., Grupo Nutrisur S.R.L., Global Sweet S.A., Stevia Internacional S.A., Stevia de Argentina S.A. are the leading players in Argentina Stevia Beverages Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in argentina stevia beverages market.
3. Assess and rank the top factors that are expected to affect the growth of argentina stevia beverages market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the argentina stevia beverages market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Argentina Stevia Beverages Market is classified as by type, by application, by distribution channel
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