Aromatherapy Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product, by Mode of Delivery, by Application, by End-use Industry : Global Opportunity Analysis and Industry Forecast, 2024-2033

Key Market Dynamics

The aromatherapy market share is being driven by growing interest and recognition of its potential benefits in managing various health conditions. With aromatherapy being utilized in diverse settings from health spas to hospitals, its appeal is widening. Key drivers include its ability to relieve pain, improve mood, reduce stress, and promote relaxation. Essential oils like lavender, rose, and peppermint have demonstrated efficacy in alleviating anxiety, depression, and nausea. Additionally, aromatherapy's potential to complement conventional treatments, such as in reducing pain medication usage during labor or managing symptoms of conditions like insomnia, further boosts its appeal. As awareness grows and more clinical studies validate its effectiveness, demand for aromatherapy is expected to rise.

While aromatherapy offers various benefits, there are notable restraints associated with its practice. For instance, despite being derived from natural sources, essential oils can cause adverse reactions in some individuals, including skin irritation and nasal discomfort. Moreover, the lack of regulation over essential oils raises concerns regarding their safety and effectiveness, particularly in aromatherapy massage. Pregnant women and young children should exercise caution, as certain oils may pose risks to fetal health or disrupt hormone balance. These factors are anticipated to hamper the aromatherapy market share in the coming years.

The advancements in holistic medicine, particularly in aromatherapy, present numerous opportunities for enhancing both physical and mental health. With the development of essential oil nanoformulations, aromatherapy can now offer more effective and targeted treatments. These nanoformulations provide improved stability, controlled release, and enhanced bioavailability of essential oils, ensuring their maximal efficacy as natural remedies. Moreover, the integration of artificial intelligence and machine learning in the formulation of nanoemulsions enables precise customization of encapsulation matrices for targeted delivery of essential oils, further optimizing their therapeutic effects. These factors are anticipated to have positive impact on the aromatherapy market forecast.

Global Aromatherapy Market Analysis

Europe stands out as a significant market for essential oils, particularly in the context of aromatherapy. With a market value projected to reach $11.1 million (€10.4 million by 2028) and a substantial growth rate of 9.1% annually, Europe's demand for essential oils highlights its importance in the global market. In 2022, European imports of essential oils amounted to 68, 094 tons, valued at over $1, 978 million (€1, 844) million, representing 43% of global imports.

Aromatherapy, a holistic healing practice that utilizes essential oils extracted from plants, has gained significant traction in Europe. Essential oils are commonly used in aromatherapy to promote physical, emotional, and mental well-being. Given the growing consumer interest in natural and therapeutic products, the demand for essential oils for aromatherapy purposes is expected to continue rising.

As Europe has presence of leading flavours and fragrances manufacturers, which play a pivotal role in global innovation and distribution, exporters of essential oils have a lucrative opportunity to supply pure, safe, and sustainably produced oils to meet the increasing demand in the European aromatherapy market.

Most Popular Essential Oils in Europe and their Production Volume in metric tons (MT)

Market Segmentation  

The aromatherapy market is segmented into product, mode of delivery, application, end-use industry, and region. Based on product, the market is divided into consumables and equipment. Based on mode of delivery, the market is divided into topical application, aerial diffusion, and direct inhalation. Based on application, the market is segmented into relaxation, skin & hair care, pain management, cold & cough, insomnia, scar management, and others. Based on end-use industry, the market is segmented into home use, spa & wellness centers, hospitals & clinics, and yoga & meditation centers. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Regional Market Outlook

The demand for essential oils in Europe continues to rise steadily, driven by the growing interest in natural and holistic wellness practices. As consumers prioritize health and well-being, the use of essential oils in various applications, including aromatherapy, skincare, and others is increasing rapidly.

• In May 2023, US-based essential oil manufacturer doTERRA has expanded its operations to Europe, opening a manufacturing facility in Cork, Ireland. The Blarney facility, serving as doTERRA's European headquarters, will produce up to 10 million bottles of essential oils annually. With an initial staff of 65, the company plans to increase to 100 team members over time. This move underscores doTERRA's commitment to its European customer base and signifies a strategic entry point to Europe.
• In February 2023, Aliver's Rosemary Essential Oil has caused a stir in Europe since its launch early in 2023, drawing attention from health-conscious consumers and sparking a boom in the natural products sector. Known for its anti-inflammatory and antioxidant properties, the oil is hailed for its ability to enhance cognitive function, alleviate stress, and promote overall well-being. With a commitment to purity and quality, Aliver Cosmetics emphasizes its dedication to providing consumers with natural products free from harmful chemicals.
• In November 2022, Aroma-Zone, known for its affordable natural beauty products, initiated its Belgian expansion with great ambition. Following the success of its first store in Brussels, which drew massive crowds daily, the French brand planned to further expand its operation across Europe, including Germany, Italy, Spain, and Switzerland. These strategic moves and developments are anticipated to boost the aromatherapy market growth in the coming years.

Competitive Landscape

Some players operating in the aromatherapy market include d?TERRA, Young Living Essential Oils, Edens Garden, Mountain Rose Herbs, Plant Therapy Essential Oils, Rocky Mountain Oils, LLC, FLORIHANA, Falcon, Biolandes, Stadler Form Aktiengesellschaft.

Recent Key Strategies and Developments

• In September 2023, Escents Aromatherapy, a prominent company in North America's aromatic landscape since 1992, unveiled its latest Essential Oil Diffuser Collection, aimed at elevating holistic wellness experiences. Crafted to purify and refresh indoor spaces, these diffusers offer therapeutic benefits, aiding in managing allergies and fostering serene atmospheres. With over 60 worldwide stores and collaborations with major airlines, Escents Aromatherapy continues its mission to bring nature's essence into everyday life.
• In February 2023, Veda Tinda Scent, a well-known manufacturer of essential oils, introduced a new Aromatherapy Oil Gift Set, comprising five 30 ml bottles of naturally scented essential oils and a compatible humidifier with LED lighting. Setting itself apart from conventional products, Veda Tinda Scent's oils are both natural and water-soluble, ensuring optimal compatibility with household humidifiers and essential oil diffusers. Extracted from plants and distilled to over 95% purity, these scents promise long-lasting benefits without any added chemicals, making aromatherapy more accessible and relaxing for all.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the aromatherapy market opportunity analysis from 2025 to 2033 to identify the prevailing aromatherapy market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the aromatherapy market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global aromatherapy market trends, key players, market segments, application areas, and market growth strategies.

Industry Trends

• On May 07, 2024, Zensah, renowned for its innovative athletic wear, introduced its latest offering, Sport Aromatherapy Shower Tabs. Crafted in the USA, these shower steamers are designed to transform athletes' daily routines into rejuvenating spa-like experiences. Infused with natural eucalyptus and menthol essential oils, the tabs provide a refreshing sensation, perfect for post-workout recovery.
• In January 2024, new research by Cleveland Clinic highlighted the effectiveness of aromatherapy in reducing stress for patients undergoing MRI scans, particularly those prone to claustrophobia. Led by MRI technician Angel Houston, the study found that aromatherapy not only alleviated patient anxiety but also improved image quality by promoting stillness during the procedure. By introducing essential oils within the MRI machine, patients experienced a more relaxed state, resulting in better physiological responses and enhanced overall experience.
• In January 2024, A recent randomized controlled trial conducted at Damascus University, Syria, assessed the efficacy of aromatherapy with Lavender-Neroli essential oil blend combined with background music in managing pediatric dental anxiety during anesthesia. The study, involving 56 children aged 6-10 undergoing dental treatment, found significant reductions in anxiety levels and vital signs in the aromatherapy with music group compared to the control group. This non-pharmacological approach presents a promising method for alleviating dental anxiety in children.
• In November 2023, the research study, conducted by chemist Snezana Agatonovic-Kustrin at I.M. Sechenov First Moscow State Medical University, highlighted the potential of aromatherapy oils in aiding older adults battling dementia. Studies suggested that essential oils like lemon balm and lavender may alleviate symptoms and even improve cognitive function in dementia patients. While further large-scale trials are needed, early findings indicate that aromatherapy could offer a non-invasive approach to providing relief for those affected by dementia.

Key Sources Referred

1. EOAI
2. BORDAS S.A.
3. European Federation of Essential Oils
4. IFEAT
5. Aromahead LLC
6. Alliance of International Aromatherapists
7. AromaWeb, LLC
8. Aromatherapy Trade Council
9. National Association for Holistic Aromatherapy
10. International Federation of Professional Aromatherapists (IFPA)