Automotive NVH Materials Market Size, Share, Competitive Landscape and Trend Analysis Report, by Material Type, by Form, by Vehicle Type, by Application : Global Opportunity Analysis and Industry Forecast, 2024-2033

Key Market Dynamics

Automotive NVH materials are extensively used to minimize noise transmission into the vehicle cabin, creating a quieter interior environment. As individuals spend more time commuting and traveling in their vehicles, comfort and tranquility have become paramount considerations influencing purchasing decisions. This shift in consumer preferences has created a ripple effect throughout the automotive industry, spurring surge in demand for NVH materials that enhance cabin refinement and reduce unwanted noise and vibrations. All these factors are expected to drive the demand for the automotive NVH materials market during the forecast period.

However, advanced NVH materials such as high-performance composites specialized damping materials and innovative sound-absorbing foams are expensive because they require advanced technology and a lot of research to develop. This high cost can discourage car manufacturers especially those making budget and mid-range cars from using these materials widely. The extra expense of these materials increases production costs which often leads to higher prices for consumers. All these factors are expected to hamper the growth of the advanced NVH materials market.

Active noise control systems have become more advanced and widely used in a growing demand for high-performance NVH materials that can effectively complement these systems. This is driving the development of new and improved NVH materials that provide superior acoustic and vibration damping properties. For example, materials such as polyurethane foam, elastomers, and polypropylene are being engineered to offer better noise absorption and isolation capabilities, which make them ideal for use in ANC-equipped vehicles. All these factors are anticipated to offer new growth opportunities for the automotive NVH materials market during the forecast period.

Market Segmentation

The automotive NVH materials market is segmented into material type, form, vehicle type, application, and region. By material type, the market is classified into rubber, cork, foam, metal films, and others. By form, the market is divided into rolls and sheet. By vehicle type, the market is divided into passenger vehicles, commercial vehicles, and others. By application, the market is divided into interior and exterior. Region-wise the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Regional Market Outlook

The Asia-Pacific region is witnessing a growing trend towards electric vehicles (EVs) and hybrid electric vehicles (HEVs) driven by government initiatives, environmental concerns and changing consumer preferences. Rise in adoption of EVs and HEVs presents unique challenges and opportunities for the automotive NVH materials market in the Asia-pacific region. As these vehicles have different noise and vibration characteristics compared to traditional internal combustion engine (ICE) vehicles there is a need for specialized NVH materials and solutions. This trend is expected to drive innovation and growth in the automotive NVH materials market in the Asia-Pacific region.

Competitive Landscape

The major players operating in the automotive NVH materials market include BASF SE, The Dow Chemical Company, ExxonMobil Corporation, 3M, SABIC, Celanese Corporation, Huntsman Corporation, Sumitomo Riko Company Limited., Sika AG, UFP Technologies, Inc., and others.

Patent Analysis for Automotive NVH Materials Market, by Country

The U.S. collectively holds half of the total automotive NVH materials market patents that indicate strong innovation and investment in this technology in U.S. countries. The U.S. has the highest patent filed, which accounts for 50.9% of the total global patents related to the automotive NVH market. Europe and PCT, although holding smaller percentages of automotive NVH materials patents individually, collectively contribute to the overall Asian dominance in automotive NVH materials innovation. Recent patent filings in the automotive NVH materials market span a spectrum of innovations such as advanced compositions of materials novel production methods for automotive NVH components sintered compositions for enhanced performance and innovative compositions for automotive NVH foams.

Industry Trends

• According to India Brand Equity Foundation, India is on track to become the largest EV market by 2030, with a total investment opportunity of more than $200 billion over the next 8-10 years.

• According to NITI Aayog and the Rocky Mountain Institute (RMI) , India's EV finance industry is likely to reach $50 billion (Rs. 3.7 lakh crore) by 2030. A report by the India Energy Storage Alliance estimated that the EV market in India is likely to increase at a CAGR of 36% until 2026. In addition, the projection for the EV battery market is expected to expand at a CAGR of 30% during the same period.

Key Sources Referred

1. Invest India

2. International Renewable Energy Agency (IREA)

3. International Organization of Motor Vehicle Manufacturers

4. Institute of Noise Control Engineering (INCE)

5. American Society for Testing and Materials (ASTM)

6. Society of Automotive Engineers (SAE)

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the automotive nvh materials market analysis from 2024 to 2033 to identify the prevailing automotive nvh materials market opportunities.

• The market research is offered along with information related to key drivers, restraints, and opportunities.

• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

• In-depth analysis of the automotive nvh materials market segmentation assists to determine the prevailing market opportunities.

• Major countries in each region are mapped according to their revenue contribution to the global market.

• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

• The report includes the analysis of the regional as well as global automotive nvh materials market trends, key players, market segments, application areas, and market growth strategies.