An automotive power window is an electronic window system that is used to lower and raise windows in the automobile with the help of electronic switches. Power windows are a part of premium and luxury automobiles, which increases the comfort of the driver and passengers. The movement of the windows is controlled with help of switches and motors. Power window uses a permanent magnet DC (PMDC) motor to lift the car window glass up or down by increasing speed and decreasing the time as per customer requirements. The motor is attached to a worm gear and several other spur gears to create a large gear reduction, giving it enough torque to lift the window. Moreover it is suitable to use a DC shunt motor for the application of window lift, for desired speed and torque requirements. The motor consists of a permanent magnet which eliminates the need for external field current. This brush DC motor is used since it is small, light, energy-efficient, and affordable. Thus, the automotive window motor is a vital part of the power window system which enables smooth operation of the windows.
COVID-19 Impact Analysis
- The government of major countries has imposed lockdown and various other restrictions due to COVID-19. Thus, the manufacturing of automobiles across the world has been halted. In addition the demand for automotive window motors has been disrupted. Moreover, the government’s social distancing norms and other restrictions led to the unavailability of components required for manufacturing automotive window motors and labor for assembling power windows. Power window in vehicles is an evolving sector that was affected negatively due to the pandemic but is expected to rise post-pandemic driving the growth of the automotive window motor market.
Top Impacting Factors
An upsurge in demand for new & advanced features, better safety & security, disposable income of consumers boost the growth of the market.
However, power window failure and no other means of window operation during battery failure hamper the market growth.
Moreover, high popularity for electric vehicles, premium & luxury vehicles, and vehicle automation can act as opportunities for growth of the market.
Market Trends
Disposable income of the consumer
- The demand for luxury vehicles with advanced features has increased with the rise in people’s disposable income. Moreover, high vehicle production in developing countries and investments in the automotive sector motivate consumption. Thus, the sale of vehicles is also on the rise, with the rise in disposable income of customers which is expected to drive the growth of the automotive window motor market.
Demand for better safety & security
- Power window enhances the safety and security of the vehicle. For instance, the power window can only be operated when the ignition is turned on. Thus, it reduces the chances of theft when the window is closed. Moreover, the driver has the master power panel in the front with which the driver can operate all the windows without leaving the seat. This feature is very helpful in case there are children or pets in the back seat. Therefore the safety provided by the power window system is expected to drive the growth of the automotive window motor market.
Demand for electric vehicles
- The increase in demand for alternative fuel vehicles has fuelled the demand for electric vehicles. In addition, to reduce crude oil consumption, automotive emissions, and air pollution, government authorities across the world have adopted and implemented favorable policies which promote the use of electric vehicles. Moreover, the stringent regulations imposed by governments to reduce the negative environmental impact have forcing automotive manufacturers to develop and promote electric vehicles. Thus, the rise in demand for electric vehicles will drive the power window system market which can act as an opportunity for the growth of the automotive window motor market.
Key Benefits of the Report
- This study presents the analytical depiction of the automotive window motor market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with the challenges of the automotive window motor market.
- The current market is quantitatively analyzed to highlight the automotive window motor market growth scenario.
- The report provides detailed automotive window motor market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Which are the leading market players active in the automotive window motor market?
- What would be the detailed impact of COVID-19 on the market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the automotive window motor market?
- What are the projections for the future that would help in taking further strategic steps?
Automotive Window Motor Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Vehicle Type |
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 By Region |
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 Key Market Players | Mitsuba Corp, Johnson Electric holding Ltd, Grupo Antolin-Irausa SA, Brose Fahrzeugteile SE & Co. KG, Valeo SA, DENSO Corp, Rober Bosch GmbH, Aisin Seiki Co. Ltd, Continental AG, Inteva Products LLC |
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