The Canada bidet market size was valued at $205.7 million in 2023, and is projected to reach $368.9 million by 2035, registering a CAGR of 5.1% from 2024 to 2035.
A bidet is a personal hygiene plumbing device that is mostly used to clean the anal and genital regions after using the restroom. Like a low-mounted sink, it is usually positioned next to or as part of a toilet. The water's temperature and pressure can be adjusted by users, making cleaning soothing and comprehensive.
Features such as air dryers, heated chairs, and movable spray nozzles are common features for contemporary bidets. Bidets, which encourage greater personal care and lessen the need for toilet paper, are becoming standard in bathrooms globally owing to their sanitary advantages and environmental friendliness.
MARKET DYNAMICS
The market is expanding significantly due to several market factors that represent shifting customer tastes. The growing knowledge of the advantages bidets have for the environment and personal cleanliness is one of the main causes of this growth. Growing consumer awareness of their health and well-being is driving customers toward products that offer better comfort and hygiene. Since they are frequently seen as better and easier to use than conventional toilet paper, bidets are more likely to be adopted, particularly by families and individuals who are health conscious.
The rise in focus on sustainability is another important growth factor in the market. Many people are looking for environmentally friendly alternatives to toilet paper due to growing concerns about the waste and deforestation connected with its manufacturing. Bidets help consumers who care about the environment by reducing the use of toilet paper. The appeal of the bidet is further enhanced by government programs and campaigns that encourage sustainability and water conservation.
The development of the market is also significantly influenced by technological advancements. The user experience and comfort of modern bidets are improved by amenities such as air dryers, heated chairs, and adjustable water pressure. Home automation-enabled smart bidet systems are becoming more popular among tech-savvy consumers looking for convenience.
In addition, consumers' priorities for cleanliness and health safety have increased the Canada bidet market demand and other personal hygiene items owing to the COVID-19 pandemic. In addition, the increase in number of retail outlets, like e-commerce platforms, is supporting the growth of the market and making bidet purchases easier. The market is positioned for sustained expansion in the upcoming years due to factors such as increase in awareness of hygiene, environmental concerns, technological developments, and shifts in consumer behaviors.
Segmental Overview
The market is segmented on the basis of type, technology, set up, end user, and distribution channel. By type, the market is divided into toilet seat bidets, portable bidets, handheld bidets, over the rim bidets, and others. By technology, the market is bifurcated into electronic bidets and non-electronic bidets. By set up, the market is bifurcated into wall mounted and floor mounted. By end user, the market is bifurcated into residential and commercial. By distribution channel, the market is bifurcated into offline and online.
By Type
By type, the toilet seat bidets segment dominated the market in 2023 and is anticipated to maintain its dominance during the Canada bidet market forecast period. Toilet seat bidets, which combine both affordability and convenience, are becoming more dominant in the Canada bidet market. With features such as temperature control, heated seats, and adjustable water pressure, these devices are simple to install on existing toilets and improve user experience. Toilet seat bidets are becoming more and more well-liked as a sanitary substitute for conventional toilet paper as people get more environmentally concerned and health conscious. The adoption of these products is also fueled by their increasing accessibility through retail establishments and e-commerce platforms. Toilet seat bidets are expected to witness substantial expansion in Canada due to the growing emphasis on sustainability and personal cleanliness.
By Type
The growing need for hygienic and environmentally friendly bathroom solutions is driving growth in the toilet seat bidet market in Canada.
By Technology
By technology, the electronic bidets segment dominated the market in 2023. The growing customer desire for innovative hygiene products is fueling the rapid expansion of the electronic bidet section of the Canada bidet market. With features such as air drying, adjustable water pressure, and heated seats, these bidets provide increased comfort and hygiene. Tech-savvy customers are attracted to remote controllers' ease of use and smart technological integration. Electronic bidets are also becoming a more popular option than toilet paper due to increase in awareness of environmental sustainability and personal hygiene. The emergence of e-commerce platforms supports market expansion and consumer desire for innovative bathroom solutions by making a wider range of electronic bidet models more accessible.
By Technology
Electronic Bidets are becoming more popular in Canada's bidet market due to their sophisticated features and improved user convenience.
By Set Up
By set up, the floor mounted segment dominated the market in 2023 and is anticipated to maintain its dominance during the forecast period. Demand for floor-mounted bidets is rising in Canada as people give high importance to comfort and hygiene. As compared to conventional toilet paper, these fixtures are more convenient and cleaner, which appeals to health-conscious people. By using less toilet paper, floor-mounted bidets offer an environmentally appropriate substitute owing to increased focus on sustainability. Furthermore, the user experience is improved with technological and design innovations including heated seats and adjustable water pressure. These products are becoming more widely available through retail channels, such as home improvement stores and e-commerce, which is increasing the adoption of bidets in Canadian homes.
By Set Up
Growing consumer consciousness of sustainability and hygiene is driving growth in Canada's floor-mounted bidet sector.
By End User
By end user, the residential segment dominated the market in 2023 and is anticipated to maintain its dominance during the forecast period. Growing consumer awareness of comfort and hygiene is fueling the Canada bidet market growth in the residential end user segment. More homeowners are choosing them as a contemporary substitute for conventional toilet paper due to the advantages bidets offer in terms of convenience and personal hygiene. Furthermore, there is a rise in number of consumers using bidets as they come in a variety of forms, from independent units to toilet attachments. The residential bidet segment in Canada is anticipated to grow in coming years as wellness and sustainability become more prominent in home improvement trends.
By End User
Growing awareness of environmental sustainability and personal hygiene is driving the Residential end-user segment of the Canada bidet market.
By Distribution Channel
By distribution channel, the offline segment dominated the market in 2023 with highest Canada bidet market share. The bidet product in Canada is largely distributed offline through a variety of retail formats, including specialty plumbing shops, home improvement stores, and showrooms for bathroom fixtures. These stores allow customers to try bidets out for themselves, enabling them to make well-informed choices. Customers' confidence is increased by this hands-on approach in offline channels, which also helps bidets to become more widely used across Canada.
By Distribution Channel
Home improvement stores, specialty plumbing supply stores, and retailers of bathroom fixtures are the main Offline distribution channels in the bidet market in Canada.
Competition Analysis
The major players in the market include Bemis Manufacturing Co. (Bio Bidet), Brondell Inc., Eko Technologies Canada Inc., Fortune Brands Innovations, Inc., Kohler Co., Lixil Corporation, Lotus Hygiene Systems, Luxe Bidet, Toto Ltd, Villeroy and Boch Group, and Vovo USA.
Recent Development In The Canada Bidet Market
- In July 2024, Brondell Inc. launched the Sutro integrated smart bidet toilet to improve hygiene and convenience with automatic features, including touchless flushing and a built-in bidet, all designed for sustainability.
- In July 2022, Luxe Bidet launched the NEO Plus series, featuring advanced bidet attachments with 360° self-cleaning and Luxe-hinge adjustment plates to simplify maintenance and offer easier installation for a more convenient user experience.
- In August 2023, TOTO Ltd. launched its new WASHLET S7A and S7 bidet seats in the U.S. to introduce advanced features and expand its global presence in bathroom design and hygiene.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of current Canada bidet market trends, estimations, and dynamics of the market from 2023 to 2035 to identify the prevailing market opportunities.
- Porter’s Five Forces analysis highlights potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen the supplier–buyer network.
- In-depth Canada bidet market analysis, segmentation assists to determine the prevailing Canada bidet market opportunities.
- Major countries in each region are mapped according to the revenue contribution to the Canada bidet industry.
- The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as market, key players, market segments, application areas, and growth strategies.
Analyst Review
The perspectives of the leading CXOs in the Canada bidet market are presented in this section. The adoption of bidets by Canadians as a cleaner substitute for conventional toilet paper is largely due to a rise in awareness of sanitation and personal hygiene. Since bidets encourage eco-friendly toilet habits and cut down on paper waste, the growing sustainability movement is also affecting consumer preferences. Modern bidets with features like temperature control and air-drying appeal to tech-savvy consumers, thus driving the demand for bidets in Canada.
Since bidets provide increased accessibility and comfort for the elderly and people with mobility issues, Canada's aging population is another significant factor driving market expansion. In addition, people are becoming more aware of the health advantages of using a bidet, such as lower incidence of UTIs. However, there are certain barriers to the market, such as cultural opposition to the use of bidets and the comparatively expensive initial installation costs. Water usage concerns and plumbing compatibility issues make market penetration even more challenging for the installation of bidets in residential areas.
Consumers who care about the environment are looking for more sustainable products, and novel products like portable bidets and simple-to-install accessories help producers sell their products on a large scale. By reaching a larger audience, companies can increase their market potential through the growth of online retail channels. As consumer preferences shift toward sustainability and hygiene, the Canada bidet market is expected to grow in the coming years.
The Canada bidet market was valued at $205.7 million in 2023, and is projected to reach $368.9 million by 2035, registering a CAGR of 5.1% from 2024 to 2035.
The forecast period in the Canada bidet market report is 2024 to 2035.
The base year calculated in the Canada bidet market report is 2023.
The top companies in the Canada bidet market include Bemis Manufacturing Co. (Bio Bidet), Brondell Inc., Eko Technologies Canada Inc., Fortune Brands Innovations, Inc., Kohler Co., Lixil Corporation, Lotus Hygiene Systems, Luxe Bidet, Toto Ltd, Villeroy and Boch Group, and Vovo USA.
The toilet seat bidets segment is the most influential segment in the Canada bidet market report.
Residential segment holds the maximum market share of the Canada bidet market.
The company profile has been selected on the basis of key developments such as partnership, product launch, merger and acquisition.
The market value of the Canada bidet market in 2023 was $205.7 million.
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