Christmas is an annual festival that celebrates the birth of Jesus Christon December 25 every year. During Christmas, people decorate their houses, shops, and offices to celebrate the festival. Different items are used for decoration during Christmas such as Christmas tree, candles, Christmas balls, Christmas lights, stars, ribbons, candy canes, garland, stockings, snow globes, and angles. Christmas decor enhances the beauty of the environment and lightens and brightens up the surroundings.
The market for Christmas lights and Christmas decorations is voluminous with a variety of decor items available, which are unique and attractive. As decorating adds glamor to the festival, it is in high demand in the market.
The importance of celebrating Christmas and the willingness of consumers to spend on decoration items to celebrate Christmas are few reasons which are propelling the demand for Christmas decoration items.
COVID-19 Scenario Analysis
- The COVID-19 outbreak can exacerbate the overall growth of the global Christmas decorations in 2020.
- The shutdown that is prevailing due to the coronavirus pandemic is temporary and will witness normalcy during the fall and winter season but will still impact the Christmas decoration market.
- A cut-off in the disposable income of consumers can be witnessed in this crisis, which will decrease the demand for Christmas decorations to some extent.
- However, customers are inclining more toward online sales platforms due to safety reasons, thus increasing the demand through e-commerce distribution channels.
- Strengthening e-commerce presence and improving distribution networks will enable players who are operating in the Christmas decorations market in tapping lucrative opportunities and saving themselves from losses.
Top impacting factors: market scenario analysis, trends, drivers, and impact analysis
Rapid urbanization, rise in population, increase in per capita income, surge in disposable income, and globalization are driving the growth of the global Christmas decoration market. In addition to this, Christmas decoration items are easily available in various retails stores and local markets, making them accessible to customers and increasing their sales. Social media trends coupled with the penetration of e-commerce fuel the market growth for these Christmas decorative products. People, while seeing the latest trends on the social media platform, start desiring for these products and end up purchasing them from e-commerce websites, thereby propelling the market demand. Along with this, due to the low cost of raw material and labor, large production &export of these products is possible. In addition, technical barriers on these products are not high, thereby boosting the growth of the global Christmas decorations market.
However, the restraint associated with the growth of this market is the seasonality of the festival. Christmas is celebrated once in a year, and only during that time, the demand for Christmas decorations is at its peak, which hampers the market growth throughout the year. Moreover, low-quality product with cheap prices that do not last long restricts the market growth for the global market.
On the contrary, companies operating in the global Christmas decoration market are focusing on technological innovations, bringing in new trends to attract customers, and processing various improvements in a way that the quality is enhanced and the cost is reduced. All these efforts are creating profitable opportunities for the global Christmas decoration market. Furthermore, due to the intense competition, marketers are continuously making efforts by strategizing so that their products stand out in the market, propelling the market growth.
The global Christmas decoration market trends are as follows:
- The Christmas decorations market growth in North America and Europe is driven by strong economy of these regions and increase in per capita income of consumers. Also, these regions import a large number of decorative items. Along with this, many locally manufactured decorative items are available in the major retail outlets and the local markets.
- The South American Christmas decoration market is achieving growth due to the uniqueness in the Christmas lights and Christmas decoration materials.
- The Christmas decorations market in Asian-Pacific is gaining popularity and high demand due to the technological advancements in the Christmas lights and Christmas decorations. China is the leading exporter of Christmas decorations and exports a large number of decorations products to many developed countries.
Key benefits of the report
- This study presents the analytical depiction of the global Christmas decorations industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global Christmas decorations market share.
- The current market is quantitatively analyzed to highlight the global Christmas decorations market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global Christmas decorations market analysis depending on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Christmas decorations market research report:
- Which are the leading players active in the Christmas decorations market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Christmas Decorations Market Report Highlights
| Aspects | Details |
 By Type |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Hilltop, BLACHERE ILLUMINATION, Barcana, Kingtree, Balsam Hill, Crab Pot Trees Crystal Valley, Roman, Tree Classics, Amscan, Festive Productions Ltd |
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