Asia Pacific Footwear industry has witnessed a robust growth in the last few years. There has been a growing demand for both sports as well as fashionable footwear, driven by the factors of increasing health consciousness, creative designs and increasing disposable income. Among the countries in Asia-Pacific, China is the leading market holding major share, followed by India. In addition, China is the largest footwear exporter to countries such as Canada, United States, United Kingdom, and Germany among others.
1.1 Company Overview
1.2 Company Snapshot
1.3 Operating Business Segment
1.4 Business Performance
1.5 Key Strategic moves and Development
TABLE 1. SNAPSHOT OF ADIDAS AG
FIG. 1. SALES OF ADIDAS AG, 2011-2014 ($MILLION)
FIG. 2. SALES OF ADIDAS AG BY BUSINESS SEGMENT (%), 2014
FIG. 3. SALES OF ADIDAS AG BY GEOGRAPHY (%), 2014
FIG. 4. SWOT ANALYSIS OF ADIDAS AG
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