Earlier, desktops and laptops were given utmost importance owing to the presentation of information and other generic features such as accuracy, efficiency, and productivity. However, technological developments in functionalities and mobility of computers have led to the end users switching from traditional to hybrid devices. In 2013, several Original Equipment Manufacturers (OEMs) introduced 2-in-1 devices, also known as hybrids, swivels, or laplets that could be used both as a personal computer (PC) and a tablet. Hybrid devices are preferred over other devices majorly due to their functionalities such as lightweight nature and ease of use. The world hybrid devices market is projected to generate $30.92 billion from 2014 to 2022 registering a CAGR of 25.6% during the assessment period. Laptop tablet, hybrid models are creating greater opportunities for the industry worldwide.
1.1 Company Overview
1.2 Company Snapshot
1.3 Operating Business Segment
1.4 Business Performance
1.5 Key Strategic moves and Development
TABLE 1. ASUSTEK COMPUTER INC.: COMPANY SNAPSHOT
FIG. 1. ASUSTEK COMPUTER INC.: NET REVENUE, 2012 - 2015($MILLION)
FIG. 2. ASUSTEK COMPUTER INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 3. ASUSTEK COMPUTER INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 4. ASUSTEK COMPUTER INC.: SWOT ANALYSIS
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