K-Swiss, Inc.-Company profile, Business Overview, Financial Performance, Operating Segments, Strategic Moves, and Competitive Intelligence Report

Athletic footwear refers to footwear that are designed for sporting and other outdoor activities. Moreover, they are increasingly being used as casual and fashion footwear by people of all ages. The market offers a variety of footwear in different colors, designs and at different price points, to cater to the varying needs and purchasing power of consumers. The athletic footwear market is highly competitive with players making huge investments in marketing and brand building, to differentiate themselves and attract more number of players. There are numerous small players that offer stiff competition to the global athletic footwear giants, primarily in developing markets.