Fitness equipment comprise of all machines and monitoring devices required for numerous physical exercises. Fitness exercise’s help in overall weight management and in improving physical stamina along with developing muscular strength. Moreover, physical exercises are also advised during certain medical treatments. The demand of fitness equipment is rising globally due to increasing health awareness. The commonly observed fitness equipment commercially are treadmills, stair climbers, weightlifting machines, stationary bicycles, etc.
1.1 Company Overview
1.2 Company Snapshot
1.3 Operating Business Segment
1.4 Business Performance
1.5 Key Strategic moves and Development
TABLE 1. NAUTILUS - COMPANY SNAPSHOT
FIGURE 1. NAUTILUS: REVENUE, BY BUSINESS SEGMENT, 2015 (%)
FIGURE 2. NAUTILUS - SWOT ANALYSIS
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