Procter & Gamble Co.-Company profile, Business Overview, Financial Performance, Operating Segments, Strategic Moves, and Competitive Intelligence Report

Personal care electrical appliances are used for personal grooming purpose. These products include hair care, oral care, and other personal hygiene products, which are either battery- or electricity-operated. The market is expected to grow at a steady pace for products that are already established in the market. However, the sales of comparatively newer products, such as hair stylers and oral care appliances are expected to witness faster adoption in the global market. The market has witnessed rapid growth in revenue, due to continuous increase in price of established products and premiumization trend. Buyers, especially in the developed countries, are conscious regarding brand and quality, which are crucial factors that influence them to buy premium products.