Cosmetics are personal care products that are used to enhance and beautify the appearance of individuals. Cosmetics comprise of a mixture of chemical compounds, which are made from synthetics and natural sources. Sun care, skin care, hair care, deodorants, makeup & color cosmetics, and fragrances are some of the popularly used cosmetics. A global increase in the use of sun screen lotions, moisturizing lotions, body lotions, facial wipes, face wash and make up products is fuelling the growth of the global cosmetics market.
1.1 Company Overview
1.2 Company Snapshot
1.3 Operating Business Segment
1.4 Business Performance
1.5 Key Strategic moves and Development
TABLE 1. SNAPSHOT OF SHISEIDO COMPANY, LIMITED
FIG. 1. NET SALES OF SHISEIDO COMPANY, LIMITED, 2013-2015, ($MILLION)
FIG. 2. NET SALES OF SHISEIDO COMPANY, LIMITED BY BUSINESS SEGMENT (%), 2015
FIG. 3. SWOT ANALYSIS OF SHISEIDO COMPANY, LIMITED
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