The curly hair care and styling products market was valued at $9,716.0 million in 2021, and is projected to reach $15,654.8 million by 2031, registering a CAGR of 4.7% from 2022 to 2031.
The sales of hair care, cosmetics, footwear, and other non-essential categories were negatively impacted during the pandemic. COVID-19 has severely impacted the consumer purchase approach toward curly hair care and styling products and other personal care products. The pandemic will act as catalyst for consumer inclination toward natural ingredient-based skin care products.
The curly hair care and styling products industry has become a sizeable market and is witnessing rapid growth with several targeted solutions to customers who are seeking curly or textured hair globally. Curly hair care products are being used by consumers across the world for their personal grooming to enhance their appearance and get the desired look. Products such as hair cream, spray, serum, conditioners, powder, oil, cleansers, and others are easily available through various sales channels such as online stores, supermarkets/hypermarket, specialty stores, and others.
Curly hair comprise unique characteristics that require special treatment with specifically formulated solutions. The consumers with curly hair struggle with several associated problems such as dryness due to their intrinsic curly hair pattern, uplifted cuticles, low sebum secretion, and others. The structural delicacy, high ellipticity, and curliness make challenges for the customers to nourish and treat their hair. Traditional hair care products may also provide solutions to overcome these complications but often cause long-term damage significantly to the curly hair.
The complications related to curly hair and demand from such customers in the curly hair care and styling products market has encouraged the hair care manufacturers to innovate the curly hair care and styling solutions globally. There are approx. 60% of worlds’ consumer population or about 1 billion consumers who have curly hair which has potential to create a multi-billion total addressable market (TAM) for the manufacturers of traditional and new hair care players.
The manufacturers are increasingly capitalizing on this enormous and untapped curly hair care and styling products market opportunity by launching new and novel curly hair care and styling products across the globe. As the curly hair care and styling products market demand is growing, the manufacturers are continuing to develop the effective products to cater to the demand for specific needs from textured hair consumers. Rise in consciousness among women to maintain prolonged beauty, improvement in lifestyle, and increase in female workforce are the key factors substantially fostering the growth of curly hair care products market.
Moreover, rise in inclination of customers toward natural and clean label products is expected to offer lucrative opportunities for manufacturers. In addition, online retail is a huge platform, which is growing at an unprecedented rate in the developing regions such as Asia-Pacific and South America. Thus, consumers are now opting for online shopping, which is anticipated to boost the expansion of online retail stores, due to favorable options such as heavy discounts and home delivery.
Furthermore, surge in number of online retailers has been witnessed in the countries such as India, Japan, and Australia, which has increased the convenience for customers. Thus, increase in digitization and rise in population in these countries are the key factors projected to provide remunerative opportunities for curly hair care and styling products manufacturers to advertise their products. However, increase in trend of Halal consumerism and price sensitivity among consumers in underdeveloped countries are expected to hinder the curly hair care and styling products market growth.
Curly hair care and styling products market is steadily growing across the world. The female population is contributing a significant share in the rising sales of curly hair care products in the market. According to the report published by the NaturallyCurly Texture Trend 2020, approx. 60% of women in the world have curly/textured hair and they purchase more curly hair care products if compared to women with straight hair.
The female population and their preference toward innovative products such as organic shampoo, herbal cream, and other specific products in the market is shaping the overall curly hair care and styling products market. Thus, rise in the number of women in workplaces throughout Asia-Pacific is supporting the demand for curly hair care products, owing to increase in concerns about beauty and rise in consciousness in appearance in the workplace. According to the data of the World Bank 2021, female labor force was recorded to be 37.9% in 2015, which reached 40% in 2020 globally. Thus, a rise in demand for products from working professionals is one of the key factors supporting the curly hair care and styling products market growth.
With more than 147 million individuals worldwide affected by alopecia, the demand for hair care products has witnessed robust growth in the last five years. The climate & environment is changing day by day, which is aggravating the increase in damage to hair and scalp. The consumers with curly hair are facing relative problems such as intrinsic curly hair pattern, uplifted cuticles, low sebum secretion, hair fall, and others, which has encouraged them to look for hair care products specific to textured or curly hair. Serious concerns regarding hair problems are on the increase, such as hair graying, dandruff, and hair loss.
The concerns force customers to look for alternatives to preserve their hair health and prevent future hair problems. Older people are more vulnerable to hair care because they are more sensitive to hair problems. Curly haircare companies are also introducing products according to the market need to cater to the product demand. However, lack of retail execution of these products in creating a growth restraint in the curly hair care and styling products market. The popularity of online shopping is high compared to the last seven years, but a sizable portion of consumers still prefer to physically visit stores and purchase hair care and other FMCG items. Compared to internet sales, retail stores account for the majority of sales of goods. In the case of FMCG items, 70% of purchasing decisions are made at the point of purchase, according to research by Point of Purchase Advertising International (POPAI) 2020 on mass merchant shopper interaction.
The average CPG or curly hair care companies also lose over 20% of their overall sales potential and run the biggest risk of having their products pulled off retail shelves because of poor retail execution. Companies find it ambiguous to continue investing a lot of time and money in effective retail execution since they are more involved in new product releases, pricing display promotions, and getting new distribution to increase sales. Thus, low product penetration and poor retail performance significantly reduces the sales of curly hair care and styling products.
The demand for curly hair care and styling products market is surging in Asia-Pacific and is majorly attributed to women population in the region. The women with curly hair are spending more money on curly hair products compared to women with normal hair. Thus, the surge in female population in the Asia-Pacific has become of the major market drivers of curly hair care and styling products market. According to the World Bank 2021, the population of women in Asia-Pacific has steadily increased since the past decade.
The population of women was recorded at 1.08 billion in 2010, which has reached to 1.16 billion in 2020. Thus, increase in women population and their associated usage of curly hair care products are anticipated to boost the demand for curly hair care and styling products in the market. In addition, hot and humid climatic conditions in Asia-Pacific make women more prone to curly hair-related issues such dehydration, dryness, and others. This factor significantly augments the demand for curly hair care and styling products among women, thereby propelling the growth of the overall market in the region.
The curly hair care and styling products market is segmented into type, sales channel, hair type, and region.
Depending on type, the curly hair care and styling products industry is categorized into hair care and styling. Hair care category hold the major position in curly hair care and styling products market share in the year 2021 due to the increased consumer concerns toward climate & environment change which lead to deteriorate day by day, which is aggravating the increase of damage to the hair and scalp of consumers worldwide.
By Hair Type
Classic curl segment would witness the fastest growth, registering a CAGR of 5.11% during the forecast period, owing to the increasing spending of consumers in developing economies such as India, Indonesia, and Brazil.
By sales channel, it is bifurcated into supermarkets/hypermarkets, convenience stores, specialty stores, E-commerce, and others. Supermarkets and hypermarkets are the most popular means of purchasing curly hair care and styling products, as they are easily accessible and provide products at competitive prices.
By Sales Channel
E-commerce segment would witness the fastest growth, registering a CAGR of 6.07% during the forecast period, due to the increasing mobile & internet penetration among Asian consumers.
On the basis of hair type, it is segregated into wavy, classic curls, and coils & afros. The demand of curly hair care and styling products for classic curl is growing rapidly and is expected to register a CAGR of 5.11% during the forecast period. There are 3 types of hair texture among the consumers i.e., Type 2, Type 3, and Type 4 and these types represent wavy, classic curl, and coils & afros.
By Type
Styling products segment would witness the fastest growth, registering a CAGR of 5.8% during the forecast period, owing to the rise in interest of consumers towards.
By region, the market is divided by Americas, Europe, and Asia-Pacific. Curly hair care and styling products market is analyzed across Americas, Europe, and Asia-Pacific. The countries considered in Americas are the U.S, Mexico, and Brazil. The countries considered in Europe are the UK and Spain. The countries considered in Asia-Pacific are Japan, India, and Australia.
By Region
Classic curl segment would witness the fastest growth, registering a CAGR of 5.11% during the forecast period, owing to the increasing spending of consumers in developing economies such as India, Indonesia, and Brazil.
The market players profiled in this report are Devacurl, Sheamoisture, Ouidad, Curlsmith, Carols’ Daughter, Mizani, Cantu, Miss Jessie’s, Curls, and Aussie.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current & emerging trends and opportunities in the global curly hair care and styling products market.
- It provides detailed qualitative and quantitative analysis of current curly hair care and styling products market trends and future estimations that assists to evaluate the prevailing market opportunities.
- Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
- Extensive study on curly hair care and styling products market analysis of the curly hair care and styling products market size is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Curly Hair Care & Styling Products Market Report Highlights
| Aspects | Details |
 By Type |
|
 By Sales Channel |
|
 By Hair Type |
|
 By Region |
|
Analyst Review
This section provides the opinion of the top-level CXOs in the curly hair care and styling products market. According to the insights of CXOs, natural and organic products are performing decently in the developed markets such as Europe and the U.S.
Thus, shift in the consumer purchasing behavior makes way for manufacturers to introduce herbal products along with affordable prices and eco-friendly packaging. This factor acts a key driving force of the curly hair care and styling products market in the region. Furthermore, an increase in penetration of various online portals and huge discounts offered by online channels to attract a large consumer base contribute toward the growth of the market.
Consumers’ awareness related to textured/curly hair issues continues to increase, forcing manufacturers to focus on continuous product innovation with multiple new offerings to gain considerable market share. The increasing use of styling products and haircare products in homes, salons, and haircare institutes boost the demand for haircare and styling products in the market. Curly haircare and styling product manufacturers also focus on showcasing top products equipped with the latest technology. Another important factor fueling the global demand for curly haircare and styling products is the increasing public awareness regarding hair health and the widespread use of products to avoid hair fall and protect their hair from damage.
The curly hair care and styling products market was valued at $9,716.0 million in 2021, and is projected to reach $15,654.8 million by 2031.
The forecast period in the market report would be 2022-2031.
The market value of curly hair care & styling products market in 2021 is $9,716.0 million.
The year 2021 is base year calculated in the curly hair care & styling products market report.
Growing trends of adapting natural and organic products among consumers have led to an increase in demand for natural/organic curly haircare products as synthetic haircare products aggravates the rate of hair fall for curly hair.
The market players profiled in this report are Devacurl, Sheamoisture, Ouidad, Curlsmith, Carols’ Daughter, Mizani, Cantu, Miss Jessie’s, Curls, and Aussie.
According to the World Trade Organization 2020, the global supply chain network was impacted negatively by approximately 30% during the pandemic and it is expected to impact the supply network of curly hair care & styling products market for the next couple of years.
North America will dominate the market by the end of 2031.
Loading Table Of Content...
