Enterprise Video Market Research, 2032
The global enterprise video market was valued at $16.6 billion in 2023, and is projected to reach $49.0 billion by 2032, growing at a CAGR of 12.6% from 2024 to 2032. The market is expanding rapidly due to the growing need for effective communication, collaboration, and training across distributed teams. The rise of remote work, advancements in video streaming technologies, and increased adoption of video conferencing and content management platforms are key drivers of market growth, especially in sectors like IT, education, and corporate training.
Market Introduction and Definition
Enterprise video refers to the use of video content within an organization for various purposes such as communication, training, marketing, and collaboration. Its benefits include enhanced engagement and retention of information due to the visual nature of video, improved communication and collaboration among employees across different locations, cost savings through reduced travel expenses for training and meetings, and the ability to reach a wider audience through live streaming and on-demand access to content. In addition, enterprise video facilitates knowledge sharing and documentation, leading to increased productivity and efficiency within the organization.
Key Takeaways
The enterprise video market size study covers 20 countries. The research includes a segment analysis of each country in terms of value for the projected period.
More than 1,500 product literatures, industry releases, annual reports, and other such documents of major digital marketing industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.
The study integrated high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach is intended to provide a balanced view of global enterprise video market share and to assist stakeholders in making educated decisions in order to achieve their most ambitious growth objectives.
Key market dynamics
The enterprise video market is propelled by the adoption of cloud-based video platforms for scalability and flexibility, integration of AI for content analysis, recommendation engines, and automated transcription, and growing demand for interactive video experiences. Key trends such as increased focus on video content security and compliance with data protection regulations and expansion of mobile video usage and the rise of mobile-first video solutions are expected to drive the enterprise video market growth. In addition, rise in demand for employee training and development solutions, including on-demand video learning, expansion of digital marketing strategies, and technological advancements are expected to drive the growth of the market during the forecast period.
Furthermore, leveraging analytics and data insights to optimize video content for improved engagement and ROI, integration with other enterprise software solutions such as CRM, HR, and learning management systems, and development of specialized industry-specific video solutions for sectors such as healthcare, education, and finance are expected to provide lucrative growth opportunities for the market in the coming years. However, data security & privacy concerns, and legal & regulatory constraints, including copyright issues and content licensing agreements, p restraint the growth of the market. On the other hand, collaboration with content creators and influencers to enhance brand visibility and audience reach is an important factor offering opportunities for the market growth.
Evolution of Enterprise Video Industry
The evolution of enterprise video has revolutionized communication, training, and collaboration within organizations. From traditional static presentations to dynamic, interactive content, video has become a cornerstone of internal and external communication strategies. Its impact is profound, enhancing employee engagement, facilitating remote work, and improving knowledge retention through visual and auditory stimulation. Furthermore, it enables businesses to reach wider audiences, foster a sense of community, and streamline operations through platforms that offer analytics and feedback mechanisms. As video technology continues to advance, its role in shaping the future of work and enterprise innovation will become more pronounced.
1960s-1970s: The earliest forms of enterprise video communication emerged during this period with the development of closed-circuit television (CCTV) systems primarily used for security and surveillance purposes in corporate settings.
1980s: The introduction of video conferencing systems marked a significant advancement in enterprise video technology. Early systems were expensive and limited in functionality, primarily used by large corporations and government agencies.
1990s: The proliferation of the internet and digital technologies spurred further innovation in enterprise video. Companies began exploring streaming video solutions for internal communications, training, and marketing purposes.
Late 1990s-early 2000s: The emergence of broadband internet and improved video compression algorithms led to the rise of online video platforms and the adoption of web-based video conferencing solutions by businesses.
Mid-2000s: The launch of YouTube in 2005 revolutionized the way businesses approached video content, sparking interest in user-generated content and online video marketing strategies.
2010s: The advent of cloud computing and mobile technologies accelerated the growth of enterprise video solutions, making them more accessible and scalable for businesses of all sizes. Companies like Cisco, Microsoft, and Zoom emerged as leaders in the video conferencing and collaboration space.
2020s: The COVID-19 pandemic further accelerated the adoption of enterprise video solutions as remote work became the norm for many organizations. Demand surged for virtual meeting platforms, live streaming services, and remote collaboration tools, driving innovation and investment in the enterprise video industry.
Market Segmentation
The enterprise video market size is segmented on the basis of component, deployment mode, enterprise size, industry vertical, and region. On the basis of component, it is categorized into solution and service. Based on deployment mode, the market is divided into on-premise and cloud. By enterprise size, it is modified into large enterprises and SMEs. By industry vertical, it is classified IT & telecom, BFSI, healthcare & life sciences, media & entertainment, education, retail & consumer goods, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Regional/Country Market Outlook
The enterprise video industry is dynamic and evolving across various regions, each with its own unique characteristics and trends. In the U.S., enterprises heavily invest in video solutions for communication, training, and marketing purposes, with a focus on innovation and integration with other technologies like AI and analytics. China, with its vast enterprise video platform marketand technological advancements, witnesses rapid adoption of enterprise video for both internal and external communication, driven by the growing demand for digital transformation. Japan, known for its high-tech infrastructure, emphasizes on video conferencing and collaboration tools, particularly in industries like manufacturing and finance. In India, enterprises are increasingly leveraging video for employee training, customer engagement, and remote work solutions. Other regions, such as Europe and Southeast Asia, also exhibit significant growth potential, fueled by rise in internet penetration and digitalization efforts. For instance, In May 2021, the U.S. faced persistent and increasingly sophisticated malicious cyber campaigns that threatened the public and private sector. Thus, the Federal Government signed contracts with IT and OT service providers to conduct an array of day-to-day functions on Federal Information Systems. These service providers, including cloud service providers, have unique access to and insight into cyber threat and incident information on Federal Information Systems.
Industry Trends
In September 2023, Chinese tech giant, Tencent launched its artificial intelligence model “Hunyuan” for business.
In June 2023, Baijiayun Group Ltd., a one-stop AI video solution provider, unveiled its first artificial intelligence generated content ("AIGC") solution "MarketingEase, " to significantly enhance the marketing efficiency of enterprise customers in China. MarketingEase delivers the power and insights previously available to very large enterprises with sophisticated marketing, IT, and data science teams and makes that accessible to a wide range of enterprises at an affordable cost. It employs the industry's first LLM engine with a generative pre-trained transformer ("GPT") tailored to the needs of comprehensive marketing programs.
In April 2022, VideoVerse, a video-editing tech platform and formerly known as Toch.ai - secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global and Binny Bansal, who is former co-founder of Flipkart and a current investor in the company. Other investors include Stride Ventures, Innoven Capital, and Pacific Western Bank. The capital raised will be used to strengthen its teams in India and internationally, enhance VideoVerse technology, build newer products and expand its global enterprise video market share.
Competitive Landscape
The major players operating in the enterprise video market include IBM Corporation, Microsoft, Adobe, Inc., Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Vidyo Inc., Polycom, Inc., VBrick Systems, AWS, and Google. Other players in the enterprise video market include Kaltura, Media Platform, ON24, Qumu, and others.
Recent Key Strategies and Developments
In May 2024, IBM partnered with SAP SE. Through this collaboration, IBM and SAP will provide approach to generative AI, an open ecosystem, and purpose-built models, which are expected to help to empower clients to optimize business outcomes.
In May 2024, IBM and Salesforce expanded strategic partnership, which will bring together IBM watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform for greater customer choice and flexibility in AI and data deployment. This will empower teams to make data-driven decisions and take actions directly in their flow of work.
Key Sources Referred
National Telecommunications and Information Administration (NTIA)
U.S. Federal Communications Commission (FCC)
U.S. Department of Commerce – Bureau of Economic Analysis (BEA)
Video Services Forum (VSF)
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the enterprise video market analysis from 2024 to 2032 to identify the prevailing enterprise video market opportunities.
The enterprise video market forecast is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the enterprise video market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global enterprise video market trends, key players, market segments, application areas, and enterprise video platform marketgrowth strategies.
Enterprise Video Market Report Highlights
| Aspects | Details |
 Market Size By 2032 | USD 49.0 Billion |
 Growth Rate | CAGR of 12.6% |
 Forecast period | 2024 - 2032 |
 Report Pages | 200 |
 By Component |
|
 By Deployment |
|
 By Enterprise Size |
|
 By Industry Vertical |
|
 By Region |
|
 Key Market Players | Google LLC, Brightcove Inc., IBM Corporation, Polycom, Inc., Vidyo Inc., VBrick Systems, Microsoft Corporation, Adobe, Inc., Amazon Web Services Inc., Cisco Systems, Inc., Avaya Inc. |
The global market size of enterprise video market in 2023 is valued at $16.5 billion.
Based on industry vertical, the IT & telecom segment held the highest market share in 2023.
North America is the largest regional market for Enterprise Video.
The global enterprise video market is expected to reach $49.0 billion by 2032.
The major players operating in the enterprise video market include IBM Corporation, Microsoft Corporation, Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Vidyo Inc., Polycom, Inc., VBrick Systems, Amazon Web Services Inc, and Google LLC.
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