Frozen Pizza Market Research, 2031
The global frozen pizza market size was valued at $17,362.80 million in 2020, and is projected to reach $39,373.20 million by 2031, growing at a CAGR of 7.96% from 2022 to 2031.
Frozen pizza is convenient and ready to bake. It is produced with precooked bases, sauces, and toppings. It provides a range of flavors to suit different preferences, including plant-based, vegan, and gluten-free options. It meets consumer needs for quick meal options and is well-liked globally. Innovation is fueling its expansion in the food convenience sector.
Market Dynamics
The fast-paced lifestyle of individuals has forced them to seek convenient solutions. Growth in demand for convenience food has led to the foundation for the frozen pizza market. However, consumers want frozen pizzas that are healthier and have authentic food attributes. Frozen pizzas are today perceived as premium food products. The types include regular thin crust, extra thin crust, deep-dish, and others, such as classic/thick crust, stuffed crust, and rise crust. Health consciousness among consumers has led to growth in the popularity of gluten-free frozen pizza supplementing market growth. Other factors such as increased disposable income, rising standard of living, and rapid increase in large retail chains further fuel the market growth.
Gluten is a protein that is generally found in wheat, barley, and some other food products. Crusts of frozen pizza are made using grains that contain gluten. Around 1% of the population is diagnosed with celiac disease, which is a disorder of the small intestine that results in the inability to process the gluten present in foods. The increase in the number of people with celiac disease and increasing health consciousness, in general, has raised the demand for gluten-free frozen pizza around the world. Manufacturers have started focusing on gluten-free organic and natural ingredients in frozen pizza.
To better retain the freshness and quality of frozen pizza, various frozen pizza manufacturers have started investing in R&D to seek new and innovative freezing technologies. This includes pretreatment of frozen pizza, freezing processes, cold chain logistics, as well as warehouse management. Major players, such as General Mills and Nestle, have enjoyed the cost advantage amidst the increasing cost of raw materials on account of operational excellence. As the cost of raw materials increases, players are expected to invest in R&D to develop advanced freezing technologies to reduce energy consumption and overall production costs, thereby increasing profit margins. For instance, the advancement of technology has led to the introduction of the quickest freezing technology such as impingement freezing, hydro-fluidization freezing, high-pressure assisted freezing, magnetic resonance-assisted freezing, and others. Freezing pizza with the help of liquid nitrogen also provides a major opportunity for frozen pizza manufacturers, thus driving the frozen pizza market growth.
Segment Overview
The global frozen pizza market is segmented on the basis of crust type, toppings, distribution channel, and geography. Based on product type, the market is segmented into regular thin crust, extra thin crust, deep-dish, and others. Based on toppings, the market is segmented into meat topping and vegetable topping. Based on the distribution channel, the market is segmented into food chain service and retail.
BY CRUST TYPE
Based on crust type, the Regular Thin Crust segment held the major frozen pizza market share. Frozen pizzas are trending toward thin crusts, owing to the reduced calories and health association they offer as compared to the other stuffed and deep-dish frozen pizzas. Thus, growing health consciousness among the consumer is anticipated to drive the regular thin-crust frozen pizzas market.
BY TOPPINGS
Based on toppings, vegetable toppings witnessed a major growth rate in the market. Vegetable toppings include capsicum, onion, tomato, mushroom, peppers, and others. Manufacturers focus on seasonal vegetables as toppings for pizza. Frozen pizza manufacturers take seasonal vegetables and have them available throughout the year.
BY DISTRIBUTION CHANNEL
By distribution channel, the retail segment dominated the global frozen pizza market forecast in 2020 and is anticipated to maintain its dominance during the forecast period. Supermarkets, hypermarkets, and convenience stores are among the retail distribution channels that are crucial to the frozen pizza industry. The industry is dominated by supermarkets because of their extensive reach and range of products. E-commerce sites are also becoming more popular since they provide home delivery and ease. Furthermore, affordable and specialized stores support the expansion of the sector.
BY REGION
Lifestyle changes impact consumer taste and behavior, and the hectic modern life changes North America consumer's inclination toward frozen pizza, as it is easy and quick to prepare. Large spending capabilities of consumers boost the consumption of frozen pizza in North America. Furthermore, the high demand for convenience food in this market is anticipated to fuel the frozen pizza market growth. In 2020, the U.S. was the largest market in North America and is anticipated to grow at a significant CAGR of 7.9%.
Competition Analysis
The report includes comprehensive analysis of the key players in the operating in the frozen pizza market such as Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.
SOME KEY DEVELOPMENTS IN THE MARKET
In July 2024, Domino's increased the efficiency of its supply chain by supplying cheese for more than 260 million pizzas a year by expanding its collaboration with Leprino Foods, a U.S.-based company.
In September 2024, McCain Foods declared its intention to increase its capacity to produce frozen pizza in the United States to satisfy the rising demand for rapid dinner options.
In October 2024, Nestlé USA responded to the growing demand for gluten-free products by launching a new range of gluten-free frozen pizzas.
In November 2024, General Mills entered the vegan and vegetarian markets by introducing a line of plant-based frozen pizzas under the Green Giant brand.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the current frozen pizza market trends, estimations, and dynamics from 2020 to 2031 to assist in identifying the prevailing frozen pizza market opportunities.
Major countries in each region are mapped according to the individual market revenue.
The region-wise and country-wise market conditions are comprehensively analyzed.
This study evaluates the competitive landscape and the value chain frozen pizza market analysis to understand the competitive environment across geographies.
An in-depth analysis of each segment of the market is provided to assist the prevailing market opportunities.
Frozen Pizza Market Report Highlights
| Aspects | Details |
 By Crust Type |
|
 By Topping |
|
 By Distribution Channel |
|
 By Region |
|
 Key Market Players | Palermo Villa, Inc., ConAgra Brands, Inc., Daiya Foods Inc., Schwan's Shared Services, LLC., General Mills, Inc., Freiberger Lebensmittel GmbH, Hansen Foods, LLC, Amy's Kitchen, Inc., Nestle S.A., Dr. August Oetker KG |
Analyst Review
Based on the interviews of various top-level CXOs of leading companies, increase in the demand for convenience food is anticipated to drive the frozen pizza market. Foreign direct investment (FDI) in emerging economies, such as China, India, and Brazil, have led to increased participation from foreign and private players, which is expected to boost the retail infrastructure, thereby driving the frozen Pizza market. China and India are undergoing infrastructural development with better and advanced connectivity; thus, retail shops witness transition in terms of storage facility and inventory, which is anticipated to offer lucrative opportunity. With the increase in per capita income and growth in urban population, developing markets are expected to emerge as major markets for frozen pizza. Growth in number of fast food outlets such as Papa John's, PizzaExpress, Boston Pizza, Pizza Corner, Pizza Hut, and others, further contributes to the growth of the market. However, as per CXOs’ perspectives, the consumer’s negative perception related to nutritional content in frozen food and presence of poor freezing facilities in semi-urban and rural areas hamper the market growth.
The global frozen pizza market size was valued at $17,362.8 million in 2020, and is projected to reach $39,373.2 million by 2031, registering a CAGR of 7.9% from 2022 to 2031.
The CAGR of Frozen Pizza Market is 7.9% during the forecast period
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2020 is the base year calculated in the Frozen Pizza Market report.
The key players in the operating in the market such as Nestle S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc
Increased disposable income, rise in standard of living, and rapid increase in number of large retail chains are the factors affecting the growth in the Frozen Pizza Market report.
North America held the major share of the Frozen Pizza Market.
Crust type, toppings, and distribution channel are the segment of the Frozen Pizza Market
The global frozen pizza market is expected to witness a V-shaped recovery post-pandemic. However, an upward trend has been noticed in the revenue of the key market players in the fourth quarter of 2020-2021.
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