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2023

India AdTech Market

India AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report, by Solution, by Advertising Type, by Enterprise Size, by Platform, by Industry Vertical : Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant
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Report Summary

This report provides an analysis and discusses the potential growth factors of the current market situation considering profitability, trends & opportunities, and financial stability during the forecast period. In addition, while executing study on the India adtech market, several factors are considered such as technological development and government regulations. The study further entitles the readers to gain maximum insights in terms of historical growth, trends, and future potential of the market through various segments. Moreover, detailed analysis of COVID-19 impact on the India adtech market will showcase quantitative analysis on overall market size in terms of US$ for all the segments covered in the report.

Report enables the readers to:

  • Receive an in-depth study of the various facets of the market such as market dynamics, key segments, leading players, and competitive scenario

  • Obtain detailed qualitative & quantitative analysis on overall market size and forecast from 2021-2031

  • Understand market segments & sub-segments

  • How 2021-2031 performance will impact the market demand?

  • Identify key growth factors and future course of the market

  • Get an insight over detailed competitive landscape chapter comprising heatmap overview & comprehensive profiles of 10 leading players

  • Achieve the understanding of market overview & definitions, segmentation, market dynamics, product pricing & specifications, PESTEL analysis, value chain analysis, and Porter’s five forces analysis.

India AdTech Market
By Solution
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Data Management Platforms (DMPs) segment dominates the India AdTech Market and is expected to retain its dominance throughout the forecast period.

Research Methodology

The research methodology includes extensive primary and secondary research. The analysis based on a wide variety of factual inputs including interviews with industry participants, reliable statistics, and regional intelligence. Moreover, primary research comprises reaching out to participants through telephonic conversations, formal interactions, professional networks, referrals, and emails. The secondary research is conducted depending on company SEC filings, annual reports, company websites, patent & regulatory databases, authentic new articles, web-casts, and other related releases.

Key Insights of India adtech market Report:

Apart from the list of countries & companies provided in the study, AMR offers tailor-made customized report, syndicated report, and niche market study based on stated client’s requirements. Furthermore, the study provides a detailed analysis of the India adtech market demand–supply scenario.

COVID-19 Impact Analysis

The outbreak of COVID-19 pandemic had an enormous impact on the lives of people and the overall community as well as economy. The report provides an brief overview of evolution of the outbreak of coronavirus. Moreover, it includes a micro and macro economic impact analysis. The report further showcases the market size and share with impact of the COVID-19. Furthermore, it provides an overview on the impact of COVID-19 on the India adtech market supply chain. Reduction in the count of patients suffering from COVID-19 in the coming days with safety majors taken by governments and vaccination being carried out aggressively to curb the spread of the coronavirus are expected to gradually reduce the impact of COVID-19 on the global India adtech market. It further highlights the key strategies adopted by players during the global health crisis. Hence, the report outlines an overview of post COVID-19 impact and pre-COVID-19 impact analyses.

India AdTech Market Report Highlights

Aspects Details
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By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others
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By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
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By Advertising Type
  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others
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By Platform
  • Mobile
  • Web
  • Others
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By Industry Vertical
  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others
Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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India AdTech Market

Opportunity Analysis and Industry Forecast, 2021-2031