The India western wear market was valued at $2,586.5 million in 2021, and is expected to reach $6,041.8 million by 2032, registering a CAGR of 7.6% during the forecast period. Western wear is a category of clothing that defines its unique style by referring to the clothes worn in the nineteenth century Wild West. Western wear market can be broadly split into two categories, business wear or office wear, which includes formal shirts, trousers, suits, skirts, t-shirts, and dresses; and event-specific wear, which includes clothing worn at events such as weddings, proms, award ceremonies, and others.
Factors such as growth of the population and e-retail industry, increase in disposable income of consumers, and surge in fashion consciousness among end users have a positive impact on the India western wear industry. Earlier, western wear was restricted in metropolitan regions only; however, owing to rapid globalization, increased brand awareness, and larger consumer group, the demand is increasing across all regions. Social media trends primarily drive the India western wear market, as this form of media is used by the young fashion-conscious individuals.
Constant innovations and exposure to international fashion trends through social media websites such as Instagram, Tumblr, Pinterest, and Facebook are the major factors that fuel the growth of the India western wear market. In addition, rise in brand awareness, surge in demand for comfortable wear & better design at affordable prices, and increase in female working population with high disposable income act as the key drivers of the market. However, the inability of the existing players to meet the consumer demands, due to ever-changing fashion trends, hampers market growth.
Unavailability of raw material required to produce the fabric and high cost of branded clothes restrain the growth of the market. Conversely, change in consumer preferences and increase in fashion consciousness among consumers are expected to provide ample opportunities for growth of the market. The evolution of fusion wear, which combines the attributes of ethnic wear with western wear, is also emerging as an additional opportunity for the India western wear market.
Improving economic conditions in India have played a major role in the growth of the India western wear market. With the rise of the middle class, consumers are increasingly interested in Western fashion trends and styles. The demand for costumes has increased due to factors such as globalization, urbanization and changing lifestyles. In addition, the growth of the e-commerce industry has made it easier for consumers to obtain a wide range of costume options from the comfort of their homes. Rise in consumer disposable income and purchasing power also contributes to the growth of the market. Thus, several local and international brands are expanding their presence in the Indian market, providing consumers with more choices and opportunities to explore western fashion. Based on these factors, the market growth of the India western wear market is expected to continue to grow during the forecast period.
Raw material suppliers play a significant role in the western wear market. Increase in the cost of raw materials hampers market growth. Environmental factors and stringent regulations imposed on quality of leather to be used in products have led to scarcity of supply of high-quality leather in the market. Thus, all these factors collectively lead to an increased cost of raw materials and restrain market growth. Fluctuations in western wear trends are caused by celebrities, fashion bloggers, and channels on social media, which act as trend setters. However, high cost of branded clothes, dynamic fashion trends, and unavailability of raw materials are expected to restrain the growth of the India western wear market.
Nonetheless, casual wear is gaining traction among consumers, presenting major opportunities for market expansion. Online platforms are preferred by consumers to purchase western wear, as they provide attractive offers and showcase the vast availability of apparels. In addition, quick delivery service and flexible return policies offered by online sites propel sales through this platform.
The India western market is segmented into end user, type, and distribution channel. Based on end user, the market is bifurcated into men and women. On the basis of type, the market is divided into casual and formal wear. On the basis of distribution channel, the market is fragmented into online platforms, specialty stores, supermarkets, hypermarkets, and brand outlets.
By End User
The WoMen segMent would witness the fastest growth, registering a CAGR of 8.5% during the forecast period.
By end user, the men held the major share and women segment is progressing at a rapid growth rate. Fashion designers have always been experimenting with women’s fashion in terms of material, design, and pallet. Thus, the women segment has dominated not only the fashion market, but also the western wear market.
By Type
Casual segment would witness the fastest growth, registering a CAGR of 8.3% during the forecast period.
By type, the formal wear segment dominated the India western market in 2021, in terms of revenue. However, the casual wear segment is expected to witness a significant growth rate during the forecast period. At present, the demand for chinos, brightly colored trousers, and fashionable shirts is outpacing sales of formal shirts and trousers, partly due to preference of semi-formal apparel at work.
By Distribution Channel
Online Platform would witness the fastest growth, registering a CAGR of 8.3% during the forecast period.
Based on distribution channel, online platform dominated the market as several e-commerce platforms have surged the market demand for western wear from Indian consumers. Moreover, another trend in the India western wear market is the emergence of local brands that cater exclusively to the local tastes and preferences of Indian consumers.
Major players operating in the India western wear market are Aditya Birla Fashion and Retail Limited, Chemistry, H&M Hennes & Mauritz AB, Forever21 Inc., Inditex SA, Mango, Shoppers Stop Ltd., Benetton Group, Vero Moda, and Westside.
Key benefits for stakeholders
- The study provides an in-depth analysis of the India western wear market, with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis.
- A quantitative analysis of the current market and estimation for the same from 2023 to 2032 is provided to showcase the financial competency of the market.
- The Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
- Competitive intelligence highlights business practices followed by leading market players across various regions.
India Western Wear Market Report Highlights
| Aspects | Details |
 By End User |
|
 By Type |
|
 By Distribution Channel |
|
Analyst Review
According to CXOs, the India western wear market is promising and is expected to witness significant growth in the coming years. Increase in disposable income, change in fashion trends, and rise in preference for suits among Indian consumers are expected to boost the market growth. Furthermore, the surge in popularity of online sales channels and the rise in smartphone and internet penetration in the country are expected to drive the market growth. Moreover, the rise in influence of social media and celebrity endorsements is expected to boost the demand for western wear among Indian consumers.
Western clothing brands such as Levi's, Zara, H&M, Forever21 and GAP have expanded their presence in India through physical stores and online platforms. This has increased the availability and accessibility of western clothing, among younger consumers. Apart from international brands, local western clothing brands such as AND, Vero Moda and Allen Solly are also experiencing growth in India. These brands have been successful in addressing the specific needs and preferences of Indian consumers, such as the incorporation of traditional patterns and fabrics into western garments.
Overall, the India western wear market is poised to grow in the future, and companies operating in this segment stand to benefit from these trends. However, as in any market, keeping abreast of the latest trends and consumer preferences is imperative to staying competitive and capitalizing on growth opportunities.
Loading Table Of Content...
