A menthol cigarette is a cylindrical roll of tobacco that has been ground or shredded and flavored with menthol. Mint plants, such as spearmint and peppermint, produce menthol, which is a chemical component. It is commonly used in cigarettes to provide a cooling effect and to lessen the harshness of the smoke for the user. It has anesthetic properties and can soothe dry throats, which can help control the cough reflex. Menthol is contained in small amounts within or near the cigarette filter in some versions to provide a blast of taste while smoking. Furthermore, by lowering the harshness of smoke, menthol cigarettes make smoke smoother and easier to inhale, making them more popular among women, the younger population, and new smokers. Consumers who cannot endure the discomfort and harshness of non-menthol goods, as well as those who prefer the distinctive flavor and experience associated with menthol flavor, are driving the growth of menthol cigarette market.
COVID-19 Impact analysis
- The COVID-19 pandemic, which began in China in late 2019, has spread swiftly and caught most of the world off guard, resulting in a health and economic crises that will have long-term consequences. Because of the severity of the threat, both governments and corporations have been obliged to priorities public health over economic principles, adapt, and reinvent in order to stem the spread.
- The lockout has resulted in the closure of manufacturing operations and a staff shortage, affecting men’s intimate care products manufacture. The interruption of the supply chain, as well as the closure of distribution outlets such as specialized stores, has lowered men’s intimate care products sales.
- People are also aware of the dangers of smoking. As a result of people's fear of COVID-19 and the harmful effects of smoking, this could lead to a decrease in cigarette sales. Cigarette sales may be harmed as a result of these two fears.
Top Impacting Factors
One of the primary factors driving the market's growth is rise in urbanization around the world. Working professionals are increasingly smoking cigarettes to reduce stress and soothe their nerves as a result of their sedentary lifestyle patterns and stressful schedules.
Menthol cigarettes provide a cooling feeling, sensory stimulation, and a fresh flavor. In addition, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an extra capsule is boosting market growth.
Other product improvements, such as the creation of low-tar cigarettes and ultra-long and ultra-slim varieties for female consumers, are also helping to drive the market forward.
Other reasons, such as the growing number of smokers, particularly among the young and female population, as well as aggressive promotional operations by manufacturers via social media platforms, are expected to fuel the industry even more.
However, the FDA's proposed ban on menthol cigarettes is projected to stymie market growth during the forecast period. As a result, market growth is likely to be fueled by the illicit cigarette market during the projection period.
Market Trends
New Product Launches to Flourish the Market
- The market is divided into two types of capsules such as single capsules and double capsules. By bursting a liquid ball inside the cigarette filter, the consumer can change the strength of the taste. Consumers now have the option of when to burst the capsule for flavor thanks to this industry innovation. The expansion of the market can be ascribed to the fact that it allows users to consume cigarettes with or without flavor, depending on their preferences.
- Consumers increasingly prefer this variety since it comes in two varieties, allowing them to sample two distinct flavors. Growing consumption among the younger generation and women is linked to the rapid increase in demand. Furthermore, due to the long-lasting flavor, established menthol cigarette smokers who smoke for taste and flavor are gravitating toward double capsule products.
- The growing requirement to maintain a healthy lifestyle can be related to rising customer demand for less dangerous tobacco products over cigarettes. The tobacco industry has seen a surge in demand for next-generation products as a result of this. Due to increased consumer disposable income, a growing number of product releases, and the availability of superior-quality items, the North American market is expected to see promising growth in demand for next-generation products.
Flavored Tobacco has Become More Popular
- The market is growing due to an increase in female smokers, a robust distribution network for cigarette makers, and the appeal of flavored cigarettes. Flavored tobacco products are growing popularity and have grown considerably more common in recent years all over the world. They come in a wide range of flavors, including confectionary, alcoholic beverages, and herbs and spices.
Key Benefits of the Report
- This study presents the analytical depiction of the menthol cigarette industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the menthol cigarette market share.
- The current market is quantitatively analyzed to highlight the menthol cigarette market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed menthol cigarette market analysis based on competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the menthol cigarette market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
- What is "Menthol Cigarette" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Menthol Cigarette" Market?
Menthol Cigarette Market Report Highlights
| Aspects | Details |
 By Capsule Type |
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 By End User |
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 By Size |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Imperial Brands plc, Commonwealth Brands, Lorillard Tobacco, Essentra plc, R.J. Reynolds Tobacco Company, Alfred Dunhill, Ltd., British American Tobacco, Korea Tobacco & Ginseng Corporation, Philip Morris International, Inc, Liggett Group |
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