The Norway adventure tourism market has witnessed significant development due to its sturdy landscapes. The major factors driving the growth of the market are increase in variety of adventure tourism activities in Norway, strong advancement in the tourist market, and an attractive outdoor landscape. In addition, the country provides activities with a variety of experiences such as snowboarding & paragliding, kayaking, alpinism, shark diving, and kiting on glaciers. Moreover, rise in the trend of adventure tours and travel insurance policies has ended up being a major element in the development of the market, which has further elevated the demand for adventure tourism among travelers.
However, there are several factors restraining the development of the Norway tourism market. The key factors hampering the market growth are high costs of tourism activities and lack of awareness regarding certain adventure activities. Furthermore, government regulations such as visa restrictions, travel advising cautions, and safety uncertainty can further hamper the market growth.
On the other hand, the Norway adventure tourism market is anticipated to witness potential opportunities in the future owing to rise in popularity of digital advertising networks and federal government efforts for promotion of adventure tourism. Furthermore, with improvement of accessibility to the online travel reservation system, the market is expected to witness lucrative opportunities in the coming years.
In addition, key players are focused on introducing new activities along with existing experiences for travelers to maintain their position as prominent players in the market. For instance, several companies in the Norway tourism market have presented extreme adventure activities such as canyoning, paragliding, and wild water rafting. Furthermore, the government focus on the development of advanced hiking infrastructure is the major factor driving the growth of the market. Moreover, the increase in financial investments in the tourism sector, rise in market opportunities for existing & new entrant players look incomplete. In addition, key players are focusing on utilizing online advertising networks and social media platforms to capture & engage tourists. Furthermore, new product launches, collaborations, and joint ventures are strengthening the market, offering a competitive edge to key players.
The bargaining power of suppliers is moderate as the buyers have alternatives to provide their services. The bargaining power of suppliers is reduced due to limited consumers of adventure activities. The threat of new entrants in the Norway adventure tourism market is average due to the presence of large number of players, high expense, and lack of knowledge. The threat of substitutes is low as suppliers do not have numerous alternatives in terms of adventure activities. The competitive rivalry in the Norway adventure tourism market is high due to intense competition among the existing players.
Depending on type of travelers, the market is classified into solo, friends/group, couple, and family.
According to age-group, the market is segregated into below 30 years, 30-41 years, 42-49 years, 50 years and above.
Based on sale channel, the market is bifurcated into travel agent and direct.
The market dynamics of the Norway adventure tourism market have been transforming over the past couple of years. The market players have been introducing innovative products and services to target new clients and raise their market share.
Some of the key players profiled in the Norway adventure tourism market analysis include Visit Norway, Destinasjon Røros, Bergans of Norway, Varanger Adventure, Norwegian Trekking Association, Polar Safari, Fjord Norway, Helitours, Fjord Line Cruises, and Fjord Tours Norway.
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in norway adventure tourism market.
- Assess and rank the top factors that are expected to affect the growth of norway adventure tourism market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the norway adventure tourism market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
Norway Adventure Tourism Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 78 |
 By Activity |
|
 By Type |
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 By Age Group |
|
 By Types of Traveler |
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 By Sales Channel |
|
 Key Market Players | Destinasjon Røros, Visit Norway, Fjord Tours Norway, Varanger Adventure, Helitours, Polar Safari, Fjord Line Cruises, Fjord Norway, Bergans of Norway, Norwegian Trekking Association |
The Norway Adventure Tourism Market is projected to grow at a CAGR of 28.6% from 2022 to 2032
Company 1, Company 10, Company 2, Company 3, Company 4, Company 5, Company 6, Company 7, Company 8, Company 9 are the leading players in Norway Adventure Tourism Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in norway adventure tourism market.
3. Assess and rank the top factors that are expected to affect the growth of norway adventure tourism market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the norway adventure tourism market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Norway Adventure Tourism Market is classified as by type, by types of traveler, by activity, by sales channel, by age group
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