OLED Display Market Outlook – 2030
OLED displays are made up of organic light-emitting materials and do not require any backlight and filtering systems that are usually used in LCDs. OLED displays are energy-efficient, sunlight-readable, and have an easier recycling process than LCDs. OLED displays have great contrast as the light on the screen comes from each individual pixel rather than backlight; when it needs to create contrast, it simply dims or turns off the relevant pixels for a true, deep black color, and consumes less power. High brightness, low power consumption, and a greater contrast ratio offered by OLED displays are the leading factors for their adoption in various applications.
The global OLED display market is segmented on the basis of type, application, end use, and region. Based on type, the market is bifurcated into AMOLED and PMOLED. In terms of application, the market is categorized into television, desktop PCs, smartphones, tablets, digital cameras, and others. On the basis of end use, the market is divided into consumer electronics, automotive, retail, and healthcare, and others. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).
Key players operating in the global OLED display industry include LG Electronics, Philips, OSRAM, Samsung Electronics, Panasonic Corporation, AU Optronics, CREE, GE Lighting, BOE Technology, and Universal Display Corporation. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global market.
Top Impacting Factors
Factors such as high demand for cost effective and energy-saving OLED displays increasing government initiatives toward OLED adoption, and growth in display and large screen backlight market act as major drivers, for OLED display market growth globally. However, a problem pertaining to high cost of the technology and various technological limitations hampers the OLED market forecast to a certain extent.
Furthermore, increase in demand for OLEDs are expected to replace LCDs in most applications, ranging from small displays for smart watches to large-sized displays for television sets. OLED displays are energy-efficient, sunlight-readable, and have an easier recycling process than LCDs. Therefore, it is expected to offer lucrative OLED market opportunity globally.
New Product Launches to Flourish the Market
New products that contain improved capabilities have been launched by the leading market players. They have taken necessary steps to improve display of devices and overall functionality as well.
In June 2020, LG announced the launch of a new vivid, transparent OLED display for digital signage solutions. The new display offers cutting-edge touch screen technology and uses projected capacitive (p-cap) film technology to deliver a highly responsive, accurate touch experience. The new OLED display is built from anti-reflective, tempered, shatter-resistant front glass to make it suitable for commercial use.
In August 2019, AU Optronics launched a 17.3-inch OLED display with UHD 4K image quality and 120 Hz refresh rate, 5.6-inch AMOLED display, 12.1-inch full-color TFT driven Micro LED vehicle display, and optical in-cell fingerprint LTPS LCD.
Key Benefits of the Report
- This study presents the analytical depiction of the global OLED display market forecast along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the OLED display market share.
- The current market is quantitatively analyzed to highlight the OLED display market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global OLED display market analysis based on competitive intensity and how the competition will take shape in coming years.
COVID-19 Scenario Analysis
- COVID-19 has impacted the OLED display market. Lockdown in China led to the shortage of various parts used in automobiles as most of the spare parts are procured from the country.
- The global post COVID-19 market share of OLED display is expected to witness positive growth with an increasing number of companies focusing on adopting the work-from-home option in the middle of the COVID-19 outbreak, there has been a sudden spike in demand for laptops, PC monitors, and tablets.
- Thus, the demand for OLED display panels for laptops and tablets is high, which is boosting the revenue stream of display manufacturers. Due to its positive growth in 2020, it would surpass the estimates of pre-COVID-19.
Questions Answered in the OLED Display Market Research Report
- Who are the leading market players active in the OLED display market?
- What would be the detailed impact of COVID-19 on the OLED display market size?
- How current OLED display market trends would influence the market in next few years?
- What are the driving factors, restraints and opportunities in the market?
- What are projections for the future that would help in taking further strategic steps?
OLED Display Market Report Highlights
| Aspects | Details |
 By Component |
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 By End User |
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 By Industry Vertical |
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 By Region |
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 Key Market Players | JOLED, BOE, Samsung, Universal Display Corporation, Konica Minolta, LG, Toshiba, Panasonic, AU Optronics, Innolux |
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