The global plant-based baby care products market size was valued at $24.5 billion in 2021, and is projected to reach $80.2 billion by 2031, growing at a CAGR of 12.9% from 2022 to 2031.
The plant-based baby care products are skin nourishment product for babies with use of natural and herbal ingredients, the plant-based baby's care product comes with various range of items such as nourishing oil, herbal shampoo, organic lotion, and herbal hair oil. The skin of an infant is particularly responsive. Consequently, these additional gentle items are very much required for the babies. Most common moisturizers include harmful chemicals like parabens which can be unsafe for the baby's skin and cause irritation. Plant-based moisturizers leave out this kind of chemicals and contain butter, aloe vera, and avocado. The Neo Nourish seed oil is a major ingredient in these items. It has the goodness of tomato, sunflower, dark cumin, cranberry, and raspberry seeds. Increasing the health consciousness of baby's and the Rising the popularity of plant-based products for infants with benefit if no harmful side effects is likely to boost the growth of the plant-based baby care products market size during the forecast period. Due to the development in the use of online shopping and the resulting rise in demand for baby care items through e-commerce, the major manufacturers concentrate their sales primarily on online channels. There's a rise in the take-up of plant-based skincare items across the globe, owing to the expanding awareness among guardians about the adverse effect of using chemically-loaded items on infant babies. Additionally, the rising demand for organic skin care items is encouraged by expanding income levels and changing lifestyle preferences. Apart from this, increasing internet penetration and the growing popularity of e-commerce stages are bolstering the deals of these items across the globe. These platforms offer a vast array of different natural items at a diminished price, alongside convenient return and discount approaches, which have contributed to their widespread inclination.
The rising disposable income of people and developing economies is a key factor of development in the plant-based baby care products market. In recent development people looking forwards to plant-based or herbal baby care products for infant skin nourishment with the benefit of no harming chemical and side effects is the key trend to lead the significant growth of plant-based baby care products market share during the forecast period.
According to the plant based baby care products market analysis, the plant based baby care products market is segmented into product type, age, distribution channel and region. By product type, it is segregated into skin care, hair care, food & beverage and others. On the basis of age, the market is categorized into newborn, infant and toddler. On the basis of distribution channel, the market is categorized into hypermarket & supermarket, pharmacy & drugstores, online sales channel, specialty store and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, Saudi Arabia and Rest of LAMEA).
According to the plant based baby care products market trends, on the basis of product type, the hair care segment was the highest contributor to the market, with $2,860.9 million in 2021, and is estimated to reach $11,292.8 million by 2031, at a CAGR of 15.0% during the forecast period. A growing number of parents and rise in birth rates are driving up demand for baby items, particularly hair care products. As there are more newborns everywhere every day, it is important to use shampoos made specifically for babies to properly care for hair. Consumers' rising knowledge of numerous healthcare issues, such as skin allergies, has prompted businesses to concentrate on introducing new natural or organic brands with less chemicals that may be used by babies as well. In addition, due to the technological development, producers may now create novel items that provide a variety of advantages, from conditioning treatments to tools for better scalp hygiene. Thus, above mentioned factors are likely to contribute for the plant-based baby care products market growth during the forecast period.
According to the plant based baby care products market trends, on the basis of distribution channel, the online sales channel segment has gained a significant share in the market is expected to sustain its share throughout the plant-based baby care products market forecast period. Increase in penetration of various online portals in developing regions and rise in number of offers or discounts, attracts the consumer to purchase baby diapers through online channel. Moreover, online sales channel has increased the consumer reach owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. Increase in e-commerce sales, improvements in logistics services, ease in payment options, and the facility to enter in new international markets for major brands further boost the plant-based baby care products market demand.
According to the plant-based baby care products market opportunity, region wise, Europe garnered the significant plant based baby care products market share in 2021, and is expected to maintain its share throughout forecast period. The demand for baby care products, especially plant based and organic baby care products, is on the rise as a result of consumers' growing awareness of the importance of baby care. This is one of the main drivers of the plant based baby care products market's growth in Europe. Furthermore, rise in children healthcare related initiatives such as the European Standards of Care for Newborn Health that emphasize baby care and increase in spending for kids health are likely to contribute for the growth of the plant-based baby care products
The players operating in the global plant-based Baby Care Products Industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report Chicco, Green People, Gaia Skin Natural, Nuby, HiPP Gmbh & Co. Vertrieb KG, Biotropic Cosmetic, Krauter Healthcare Ltd, Baby Mantra, Made4baby and Himalaya Herbals.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the plant-based baby care products industry segments, current trends, estimations, and dynamics of the plant-based baby care products market analysis from 2021 to 2031 to identify the prevailing plant-based baby care products market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the plant-based baby care products market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global plant-based baby care products market trends, key players, market segments, application areas, and market growth strategies.
Plant-based Baby Care Products Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Age |
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 By Distributional Channel |
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 By Region |
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 Key Market Players | Gaia Skin Natural, Green People, Himalaya Herbals, HiPP Gmbh & Co. Vertrieb KG, Krauter Healthcare Ltd, Biotropic Cosmetic, Nuby, Baby Mantra, Chicco, Made4baby |
Analyst Review
According to the perspective of top-level CXOs, marketing and promotion are the key factors for the growth of the plant based baby care products market. Numerous companies under different brands in the market offer baby foods and baby personal care products. R&D activities and innovations for improving the flavors of baby food and ingredients of the plant based baby personal care products has helped companies to increase their overall sale of plant based care products in the market.
Contrary to the population in semi-urban and urban areas, urban residents have started adopting packaged food products in recent years. People who lead busy lives choose to utilize prepared baby food and newborn formula. The use of baby food products has been made easier by the rise in cases when mothers experience difficulties nursing their infants. Demand for plant-based baby care products is expected to increase during the projected period due to rise in concerns over the health of newborns and toddlers and surge in spending on baby care products.
The growth of baby food is highly dependent on the innovation and awareness among the consumers to provide complete nutrition to their child. Demand of baby foods is higher in the emerging countries, as they are equally growing in terms of money and population. However, in case of the plant based baby care products, developed regions such as North America and Europe have acquired major share owing high spending capacity and increased awareness regarding the benefits of the plant based products.
Market players have a lot of opportunity in the market for plant-based baby care products. The market has grown as a result of improving baby hygiene practices, rising birth rates, and a surge in the number of working women. A lot of big businesses, such as Johnson & Johnson Consumer Inc., try to limit the quantity of chemicals in their baby powder and shampoos. Major competitors in the market are developing a range of innovative tactics to raise awareness of the benefits of infant toiletries and foster market growth. Due to their hectic schedules, people now use baby formula and prepared baby food. The increase in instances of moms having difficulty nursing their children has also contributed to the acceptance of plant-based baby food products.
Furthermore, various micro and macro factors such as growth in awareness regarding the benefits of plant based skin and hair care products especially for babies, rise in expenditure by baby care products manufacturing companies on R&D facilitates, rise in disposable income, and upsurge in expenditure on baby care foster the growth of the plant based baby care products.
The plant-based baby care products market size was valued at $24,523.6 million in 2021.
12.9% is the CAGR of Plant-based baby care products market.
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2022-2031 is the forecast period in the market report.
Chicco, Green People, Gaia Skin Natural, Nuby, HiPP Gmbh & Co. Vertrieb KG and Biotropic Cosmetic are some of the top companies in the plant-based baby care products market.
The market is segmented on the basis of product type, age, distribution channel and region.
Rise in spending on baby skin care products and adoption for plant based baby care products including baby food are likely to shape plant-based baby care products market growth.
By product type, food and beverages segment will dominate the market by the end of 2031.
COVID-19 negatively impacted the growth of the market due to closers of the manufacturing units, distribution channel, stagnated export and import activities and disrupted supply chain.
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