Adaptive Security Market Expected to Reach $40.9 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Adaptive Security Market," The adaptive security market was valued at $8.6 billion in 2022, and is estimated to reach $40.9 billion by 2032, growing at a CAGR of 17.2% from 2023 to 2032.

Adaptive security techniques are employed in network security to detect and respond to evolving threats. This includes real-time monitoring of network traffic, behavior analysis to identify anomalies, and adaptive firewall configurations that adjust rules based on the current threat landscape. Moreover, it is utilized in endpoint protection solutions to detect and mitigate threats at individual devices such as laptops, desktops, and mobile devices. It involves employing machine learning algorithms to analyze endpoint behavior, detect malicious activities, and adapt defenses to protect against emerging threats. In addition, as organizations increasingly rely on cloud services, adaptive security is crucial for protecting cloud environments. Adaptive security measures include continuous monitoring and analysis of cloud infrastructure, data traffic, and user activities to identify potential threats and adjust security measures accordingly. Hence, the global adaptive security market forecast is driven by the need for intelligent and automated systems that can process and analyze vast amounts of data in real-time, enabling organizations to make informed security decisions and take actions based on data-driven insights.

On the basis of deployment mode, the on-premise segment dominated the adaptive security market size in 2022 and is expected to continue this trend during the forecast period. This on-premise based solution provides complete control over the security protocols and data, that can be beneficial for sectors or organizations with regulatory standards. However, the cloud segment is expected to exhibit the highest growth during the forecast period. This is attributed to the numerous advantages offered by the cloud-based security solutions such as scalability, flexibility, and reduced infrastructure costs.

By region, North America dominated the market share in 2022 for the adaptive security market. The region has a strong presence of major technology companies, such as IBM, Cisco Systems, Inc., and others, which have heavily invested in advanced security platforms and services. Thus, anticipated to propel the growth of the market. However, Asia-Pacific is expected to exhibit the highest growth during the forecast period. This is attributed to the rapid growth in technological adoption across various industries, including manufacturing, logistics, healthcare, smart cities, and agriculture are expected to provide lucrative growth opportunities for the market in this region.

The outbreak of COVID-19 is projected to provide a range of new avenues for the market to grow over the forthcoming period. These novel opportunities include a surge in integration for IoT, artificial intelligence, and other advanced technologies coupled with growing adoption of cloud solutions in adaptive security operations. Further, IT companies often deploy technologies like process automation and digitization to provide improved efficiency and reduce maintenance expenses during the outburst of the COVID-19 crisis continuously and rapidly. Besides, the robust demand for emerging technologies, which are appropriate for consumer needs, has grown substantially in the last few years. As per the Oracle, in February 2020, approximately 84% of organizations reported using at least one emerging technology and growing annual revenue nearly 58% faster than those not investing in such technologies. Such factors support adaptive security industry growth across the globe.

In addition, several companies are also incorporating advanced and innovative solutions, as well as providing advanced security execution to seamless transfer of condition-based and predictive cyber security requirements. For instance, in November 2021, Akamai Technologies launched the App namely, API Protector, a next-generation web application and API protection (WAAP) solution. It is designed to offer a set of protections built for modern applications and APIs, championing intelligent automation and simplicity. Such strategic initiatives create numerous opportunities for adaptive security industry growth during the forecast period.

Key Findings of the Study

• By component, the solution segment accounted for the largest adaptive security market share in 2022.
• By deployment mode, the on-premise segment accounted for the largest adaptive security market share in 2022.
• By application, the network security segment accounted for the largest adaptive security market share in 2022.
• By industrial vertical, the BFSI segment accounted for the largest adaptive security market share in 2022.
• Region wise, North America generated the highest revenue in 2022.

The market players operating in the adaptive security market analysis are Aruba Networks Inc., Cisco Systems Inc., Cloudwick Inc., Fortinet, Inc., IBM Corporation, Juniper Networks Inc., Panda Security Inc., Rapid7 Inc., RSA Security LLC and Trend Micro Incorporated. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the adaptive security market globally.