Adult Entertainment Market Expected to Reach $96.2 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Adult Entertainment Market," The adult entertainment market was valued at $58.4 billion in 2022, and is estimated to reach $96.2 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.

In recent years, the adult entertainment market size has grown rapidly for many reasons. One of the main drivers of this development is the rise in penetration of the internet and digital technology. The proliferation of high-speed internet connections and mobile devices has made it easier for consumers to access high-end content from the comfort of their homes. This, along with many companies offering streaming services, webcam shows, and other digital content, has increased demand for the adult entertainment market.

Another factor that has contributed to the adult entertainment market growth is change in attitude toward sex and sexuality. As societies around the world have become more open and accepting of different sexual orientations and lifestyles, there has been a corresponding increase in demand for adult content that reflects these diverse preferences.

Moreover, with these social and technological factors, the adult entertainment market benefits from good environmental management in many countries, results in adult entertainment market trends. Although legal and ethical issues remain with the production and distribution of adult content, in recent years, many governments have eased restrictions on the industry. This has allowed adult entertainment companies to expand their businesses and reach new audiences, particularly in emerging markets such as Asia and Africa.

Another factor that contributes to the growth of the adult entertainment market demand is increase in product and equipment quality. Advances in digital camera technology and editing software have made creating adult-quality content easier and more affordable than ever before, even for independent producers and studios. This has led to an increase in the number of adult content producers worldwide, with many new people entering the market each year, which increases the adult entertainment market share.

The adult entertainment market has been buoyed by the growth of the global economy and rise in disposable incomes. As more people around the world have gained access to financial resources and greater purchasing power, there has been a corresponding increase in demand for adult content and related products. This has led to the growth of ancillary industries such as adult toys and novelty items, which have become increasingly popular among consumers.

 Sex toys have become increasingly popular in recent years, with a wide range of designs and features available for both men and women. These products include vibrators, dildos, and masturbators. Moreover, there is also a growing trend toward using environmentally-friendly and body-safe materials in the production of these products.

Personalized products have gained popularity in the adult entertainment market and this trend has helped to increase the demand for these products. Consumers are increasingly looking for products that reflect their tastes and interests, and adult personal entertainment is one way to fill that need. One of the ways individual brands promote trade is by offering options for seniors' toys and novelties. Customers can choose from a variety of materials, shapes, sizes, and functions to create toys that meet their specific needs and wishes. This customization may include choosing the color or texture of the item, adding graphics or text, or choosing special features such as vibration patterns or remote controls.

 Adult sites and subscription services offer personalized recommendations based on the user's viewing history, preferences, and search history. This makes it easier for users to find new content based on their interests and can increase the time they spend on these platforms. Personal devices help lift the stigma of the adult entertainment industry. By offering products based on personal preferences and interests, companies help control consumption of adult entertainment products and make them accessible to a wide range of consumers.

In recent years, the demand for health products in the adult entertainment market has increased. This trend can be attributed to many factors, including changing societal attitudes about gender, concerns about sexual health, and the development of other forms of teaching. The main driver of demand for sexual health products is the willingness of individuals to discuss and monitor their sexual health.

As people become more aware of the health benefits of using health products such as lubricants, condoms, and sex toys, they are more likely to seek these products to enhance their sexuality and prevent STDs. Another reason for the growth of the sex market is the rise of sexual problems such as erectile dysfunction and low libido.

These problems have become more common among men and women, leading to increased demand for products that help reduce these symptoms and increase sexual performance. The growth of the adult entertainment industry can be attributed to the growth of other expressions such as BDSM, polygamy, and other non-traditional relationships. These lifestyles often involve the use of health products such as bondage, vibrators, and other sex toys, increasing demand for these products.

Overall, the growth in demand for sexual health products has been the main driver of the adult entertainment industry. As more people realize the benefits of these products and seek other forms of sexual expression, the market for sex products is likely to continue to improve and evolve in new and exciting ways.

The adult entertainment market is segmented into product type, gender, age group, and region. By product type, the market is classified into VHS & DVDs, magazines & books, sex toys &accessories, and adult novelties. As for gender, the market is divided into male and female. As per age group, the market is segmented into 18 to 24 year, 25 to 34 year, 35 to 44 year, and above 45 year. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Singapore, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Nigeria, South Africa, and Rest of LAMEA).

By type, the sex toys segment held the highest market share in 2022, accounting for near to three-fifth of the global adult entertainment market revenue. These products have become increasingly popular in the adult entertainment market due to their ability to enhance sexual pleasure and provide users with new and exciting experiences. However, the adult novelties segment is projected to manifest the highest CAGR of 6.0% from 2023 to 2032, with a trend toward incorporating eco-friendly and body-safe materials in the production of adult novelties. Companies now use materials such as silicone and glass, which are non-toxic and hypoallergenic.

By gender, the female segment held the highest market share in 2022, accounting for more than half of the global adult entertainment market revenue and estimated to maintain its leadership status throughout the forecast period. These buyers often look for products that meet their preferences and needs, and the industry has responded by offering a variety of products designed specifically for women. However, male segment is expected to grow with a highest CAGR of 5.5% during the forecast period.

By age group, the 18 to 24 year segment held the major share in the market, accounting for more than one-third of the global adult entertainment market. This population tends to open and accept other forms of adult entertainment such as hentai, porn, and sex toys. However, 35 to 44 year segment is expected to grow with a highest CAGR of 5.6% during the forecast period. Market trends indicate that people in this age group are increasingly turning to digital platforms such as streaming services and online stores for their adult entertainment needs.

By distribution channel, the offline segment held the highest market share in 2022, accounting for more than half of the global adult entertainment market revenue and is estimated to maintain its leadership status throughout the forecast period. The trend in offline distribution has shifted toward creating a more informed and inclusive experience for consumers. However, the online segment is expected to grow with a highest CAGR of 5.5% during the forecast period.

By region, North America held the highest market share in terms of revenue in 2021, accounting for more than two-fifth of the global adult entertainment market revenue, as the market has experienced significant growth over the past decade due to the increase in acceptance and accessibility of adult entertainment, as well as the rise of e-commerce and online platforms. However, the Asia-Pacific region is expected to witness the fastest CAGR of 6.9% from 2023 to 2032. The region is the most populated region in the world and Online shopping has become an option for consumers who value privacy and anonymity. This led to an increase in online stores selling high-end products, fueling the growth of the industry.

The players in the adult entertainment market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.  Some of the key players profiled in the adult entertainment market analysis include PLBY Group, Inc., MindGeek S.A.R.L., Core Magazine, Reckitt Benckiser Group PLC, Hot Octopuss Limited, Church & Dwight Co., Inc., WOW Tech Europe GmbH, BMS Factory, Fun Factory GmbH, and Bad Dragon.

Key Finding of the study

• Based on type, Sex toys and accessories held the major share in the market and is expected to dominant during the forecast period.
• On the basis of gender, female segment held the major share in the market and is expected to grow with a CAGR of 5.0% during the forecast period.
• On the basis of age group, 35 to 44 year segment is expected to grow with the highest CAGR during the forecast period.
• On the basis of distribution channel, the offline segment held the major share in the market.
• North America held the major share in the adult entertainment market and is expected to dominant during the forecast period