Report Code : A15888
Rise in women workforce and surge in female population are the factors that drive the growth of the Asia-Pacific skin care market. However, rising trend of Halal consumerism impedes the market growth
Shankar Bhandalkar
Team Lead, Food and Beverages at Allied Market Research
According to a new report published by Allied Market Research, titled, “Asia-Pacific Skin Care Market by Product, Age Group, Demographic, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021–2030,”
Asia-Pacific skin care products market was valued at $61,253.6 million in 2020, and is projected reach $105,668.2 million by 2030, registering a CAGR of 5.4% from 2021 to 2030.
Skin care products are witnessing an increased adoption in recent years, owing to rise in young demography, incremental disposable income, and increase in consciousness of personal well-being and desire to develop & maintain strong identity and self-image. In addition, surge in awareness among Asian consumers regarding physical appearance and rise in demand for personalized products & services have boosted the growth of the Asia-Pacific skin care products market. Moreover, various multinational brands such as L'oréal S.A. and Beiersdorf AG have entered into countries such as the Philippines, Indonesia, Malaysia, and India, and are focusing on increasing their customer base through their respective pricing strategies and by providing high-quality products to consumers. Upsurge in demand for herbal and natural skin care products is anticipated to boost the growth of the regional skin care products market in the upcoming years.
Moreover, support from government to cosmetic enterprises for local expansion is expected to boost the growth of the market during the forecast period. Furthermore, male skin care products are being increasingly adopted among urban men in the region, which, in turn, will lead to improved social and work life, thus driving the market growth. Moreover, male consumers majorly belong to millennial and generation X, from middle-upper classes where the penetration of smartphones and internet is higher. Furthermore, improvement in lifestyle and rise in fashion consciousness among men in Asia-Pacific have significantly contributed toward the growth of the market.
Expansion of the retail industry, emergence of modern trades, rise in popularity of westernization culture in shopping, and steady increase in income level of the consumers in Asia-Pacific are some of the key factors that boost the FMCG market in Asia-Pacific. The market includes several product categories with a significant share garnered by skin care products. The expansion of the Asia-Pacific FMCG market supports the growth of skin care products with emergence of retail sectors, new stores, and modern trades in the region. These factors further help to increase the market penetration of skin care products. For instance, according to the report published by the India Brand Equity Foundation (IBEF), the FMCG market in India was valued at $ 49 billion in 2016, which has reached approximately $104 billion in 2020. Thus, other developing countries such as Philippines, Cambodia, and Indonesia are expanding their FMCG markets, which is expected to support the growth of overall Asia-Pacific skin care products market.
Key findings of the study
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Asia-Pacific Skin Care Market by Type (Face Care, Body Care, Lip Care, Eye Care, Others), Age Group (Generation X, Millennial, Generation Z), Demographic (Male, Female) and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Departmental Stores, Beauty Salons, and E-commerce): Global Opportunity Analysis and Industry Forecast, 2021–2030
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