Body Lotion Market Expected to Reach $85.3 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Body Lotion Market," The body lotion market was valued at $56.4 billion in 2022, and is estimated to reach $85.3 billion by 2032, growing at a CAGR of 4.3% from 2023 to 2032.

Body lotion is a type of low-viscosity liquid which is used for skin hydration, moisturizing and for the treatment of other skin concerns. It is produced with various active & hydrating ingredients, plant oils, hyaluronic acid, glycerin, and bioactive compounds such as cocoa butter. Lotions are designed to meet the requirements for different types of skin such as normal, oily, dry, and sensitive skin.

Rise in awareness about skin health & adoption of healthier lifestyle are the prime factors for body lotion market growth. With widespread knowledge about the skin problems that arise from insufficient skincare, consumers are becoming more aware about the damage it does to skin health. Change in climate and increase in direct exposure to sunlight leads to various skin disorders such as acne, eczema, and psoriasis. To combat this, consumers are seeking out new ways to defend against these factors. The body lotion market trends reflect a growing demand for natural and sustainable formulations, with an emphasis on clean and cruelty-free products. In addition, there is increase in focus on innovative textures and multi-functional benefits, addressing various skin concerns. Brands are further incorporating technology, such as smart packaging, to enhance user experience and engagement.

Further, skincare trend among male consumers is leading to body lotion market demand. With spreading awareness about the potential skin concerns that males can have, they are showing more interest in skin moisturizing and anti-aging products. Moreover, introduction of new male grooming products dedicated to address skin concerns in males is contributing to the body lotion market size. Brands use different marketing & attractive packaging to add new users to their consumer base, with products containing more natural & organic ingredients that are highly valued among male users.  

Introduction of new technologies in the cosmetics and personal care industry is another key factor for increasing body lotion market share. With rise in demand for different personal care products which are designed to meet specific skincare requirements, technological development is playing a major role. Advanced production methods which assist manufacturers in extracting ingredients from unique plants, including plant milking technology from Clariant AG for manufacturing body lotion. Furthermore, technology affects the packaging, under which companies use bioplastics, which has a fast decomposition rate compared to petroleum plastic.

The body lotion market analysis into skin type, end user, packaging distribution channel, and region. By skin type, the market is divided into dry skin, oily skin, normal skin, sensitive skin, and others. Depending on end user, it is categorized into male, female, and kids. By packaging, it is segmented into bottle, tube, pump, and others. As per distribution channel, it is segmented into supermarket & hypermarket, specialty store, online retail, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Chile, South Africa, and rest of LAMEA).

Based on type, the dry skin segment held the highest market share in 2022, accounting for more the two-fifth of the global body lotion industry revenue and is estimated to maintain its leadership status throughout the forecast period. Body lotions are increasingly becoming used to treat dry skin problems, due to the presence of hydrating & moisturizing ingredients, such as hyaluronic acid and ceramides. However, the sensitive skin segment is projected to manifest the highest CAGR of 4.8% from 2023 to 2032. Brands are introducing a variety of new body lotion products to address skin concerns unique to the skin type. Many skincare products use ingredients for infusing fragrances and paraben mix which cause numerous allergies to people with sensitive skin.

Based on gender, the female segment held the highest market share in 2022, accounting for nearly three-fifths of the global Body Lotion Market revenue and is estimated to maintain its leadership status throughout the forecast period. As a key consumer demographic, females shape trends, prompting brands to innovate and cater to their ever-evolving skincare needs in this competitive beauty sector.  However, the male segment is projected to manifest the highest CAGR of 4.4% from 2023 to 2032. With increase in awareness among males about skincare and adoption of healthier lifestyle are the key trends. Dry skin is men is associated with various causes such as eczema, bringing change in skin color with aging.

Based on packaging, the bottle segment held the highest market share in 2022, accounting for nearly two-fifths of the global Body Lotion Market revenue and is estimated to maintain its leadership status throughout the forecast period. Bottle body lotion packaging trends include a shift toward sustainable materials, with brands opting for recyclable or eco-friendly bottle options.  However, the pump segment is projected to manifest the highest CAGR of 4.8% from 2023 to 2032. Modern body lotion packaging favor pump dispensers for their ease of use and precise dosage. The packaging often incorporates eco-friendly materials, aligning with sustainability goals.

Based on distribution channel, the supermarket and hypermarket segment held the highest market share in 2022, accounting for more than one-third of the global Body Lotion Market revenue and is estimated to maintain its leadership status throughout the forecast period. Hypermarkets & supermarkets are responding by expanding their product offerings to align with these trends, creating dedicated sections for organic & specialty body lotions to meet evolving consumer expectations. However, the online channel segment is projected to manifest the highest CAGR of 4.7% from 2023 to 2032. Online sales channels are becoming an increasingly popular choice owing to the numerous advantages they offer. With advances in technologies and integration of artificial intelligence and machine learning to gather consumer data that enhance their shopping experience, online sales channels help companies increase their consumer relations.

Based on region, Europe held the highest market share in terms of revenue in 2022, accounting for more than one-third of the global Body Lotion Market revenue in this region. Increase in consumer awareness of skincare routines and the demand for multifunctional body lotions, offering additional benefits such as anti-aging or sun protection, are notable trends.   However, the Asia-Pacific region is expected to witness the fastest CAGR of 5.1% from 2023 to 2032. There is surge in demand for personalized and region-specific formulations, reflecting the cultural diversity and preferences within the Asia-Pacific skincare market.

The players in the body lotion market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the market analysis include The Procter & Gamble Company, Groupe Clarins, Hindustan Unilever Limited, The Estee Lauder Companies Inc., Galderma S.A., Beiersdorf AG, Revlon, Inc., Avon Products, Inc, Coty Inc., and Johnson & Johnson Services, Inc.

Key Findings of the study

• Based on type, Dry skin segment held the major share in the market
• Based on gender, female segment held the major share in the market
• Based on packaging,pump segment is expected to grow with a highest CAGR during the forecast period
• Based on distribution channel, online channel is expected to grow with a hoghest CAGR during the forecast period
• Europe held the major share in the market