Brazil medical aesthetic devices Market Expected to Reach $3.7 Billion by 2035

According to a new report published by Allied Market Research, titled, “Brazil medical aesthetic devices market: Opportunity Analysis and Industry Forecast, 2024–2033," The Brazil medical aesthetic devices market size was valued at $1.1 billion in 2023 and is estimated to reach $3.7 billion by 2035, exhibiting a CAGR of 10.4% from 2024 to 2035. The devices segment is expected to register the highest CAGR of 10.8% during the forecast period.

Medical aesthetic devices are advanced tools used in aesthetic procedures for treating and preventing various skin conditions. They employ non-invasive or minimally invasive techniques such as radiofrequency, ultrasound, or laser to enhance skin quality and appearance. These devices primarily target concerns such as wrinkles, fine lines, sun damage, acne, pigmentation issues, and minor discolorations. In addition, they are effective for tattoo removal and correcting skin malformations due to accidents, trauma, or congenital disorders. Designed to be safe and effective for use on the skin, medical aesthetic devices offer solutions for improving the overall aesthetic appearance and texture of the skin. 

The Brazil medical aesthetic devices market has experienced significant growth due to several key factors such as increase in the number of cosmetic procedures performed in the country. Brazil ranks as one of the leading nations for aesthetic surgeries, with high demand for procedures such as rhinoplasty, lip enhancement, eyelid surgery, and face fat grafting. According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2023, Brazil recorded 87,215 rhinoplasty surgeries and 84,931 face fat grafting procedures, reflecting the strong demand for cosmetic enhancements in the country. 

Aesthetic procedures have gained immense popularity among women in Brazil, driven by heightened self-consciousness and a desire for beauty. The increase in the number of plastic surgeons performing various aesthetic procedures is expected to further propel market growth. According to the International Society of Aesthetic Plastic Surgery, approximately 11.7% of plastic surgeons in Brazil conducted aesthetic procedures in 2023, significantly boosting the demand for medical aesthetic devices. 

However, the risk of side effects associated with these procedures poses a challenge to the growth of the medical aesthetic devices market in Brazil. Despite this, advancements in medical aesthetic devices have been revolutionary, with the development of advanced laser technologies featuring exceptional precision, computer-customized capabilities, and user-friendly operations. These innovations provide superior results for a wide array of aesthetic conditions. 

In addition, rise in stress levels among the population have fueled the demand for facial rejuvenation treatments. This trend is evident in the popularity of procedures such as full-field ablation, and non-surgical skin tightening in Brazil. According to the International Society of Aesthetic Plastic Surgery, in 2023, around 74,973 facial rejuvenation procedures were conducted in Brazil, further driving the growth of the medical aesthetic devices market as individuals seek effective solutions to enhance their appearance.  

Another factor boosting market growth is the surge in the number of key players manufacturing medical aesthetic devices in Brazil. The presence of companies investing in product launches and business expansion has accelerated market expansion. For instance, in May 2022, Institut Biochimique SA (IBSA) Derma, one of the IBSA divisions, which is dedicated to dermoesthetics, announced the launch of PROFHILO product line in Brazil. The IBSA Derma expanded its product in Brazil to introduce authentic beauty. Moreover, in March 2022, Allergan Aesthetic, an AbbVie Company, announced that it entered into the hybrid injectables category with the launch of HArmonyCa with lidocaine, across various countries of Europe, the Middle East & Africa including Brazil. These strategic initiatives by key players fuel the growth of Brazil's medical aesthetic devices market. 

The Brazil medical aesthetic devices market is segmented into product, application, and end user. On the basis of product, the Brazil medical aesthetic devices market is classified into devices and aesthetic implants and products. The aesthetic implants and products segment dominated the market in 2023, owing to the growing adoption of breast augmentation procedures across all age groups. Increased awareness of the effectiveness and safety of aesthetic procedures has encouraged more individuals in Brazil to consider implants, further boosting market demand and growth.

However, the devices segment is expected to register the highest CAGR during the forecast period owing to rising demand for non-invasive aesthetic treatments, advancements in technology, and increasing consumer preference for quick recovery options. Innovations in aesthetic devices are driving their adoption across medical spas, dermatology clinics, and beauty centers.

The surgical segment dominated the market in 2023, owing to a rise in the number of surgical aesthetic procedures and increasing awareness among individuals regarding aesthetic enhancements. This surge in interest in procedures, such as liposuction and breast augmentation, reflects a cultural shift toward prioritizing physical appearance in Brazil.

However, the non-surgical segment is expected to register the highest CAGR during the forecast period owing to the growing popularity of minimally invasive procedures, shorter recovery times, and fewer risks compared to surgical alternatives. Increased consumer awareness, technological advancements, and rising demand for treatments like Botox, dermal fillers, and skin rejuvenation further contribute to the segment’s rapid growth.

The hospital & clinics segment dominated the market in 2023 and is expected to remain dominant during the forecast period, owing to increasing adoption of aesthetic procedures within these healthcare settings. Enhanced patient trust, access to advanced technologies, and the availability of skilled professionals in hospitals further contribute to the surge in popularity of aesthetic treatments in Brazil.

However, the medical spas & beauty segment is expected to register the highest CAGR during the forecast period owing to the increasing consumer preference for non-invasive aesthetic treatments in a relaxing spa-like environment. The rise in disposable income, growing awareness of aesthetic procedures, and the availability of advanced technologies in these settings enhance their appeal.

Key Findings of the Study

• By product, the aesthetic implants and products segment dominated the market share in 2023. However, the devices segment is anticipated to grow at the highest CAGR during the forecast period.
• By application, the surgical segment dominated the market in 2023. However, the non-surgical segment is anticipated to grow at the highest CAGR during the forecast period.
• By end user, the hospitals & clinics segment dominated the market in 2023. However, the medical spas & beauty segment is anticipated to grow at the highest CAGR during the forecast period.