Buttock Augmentation Market Expected to Reach $11,206 Million by 2030

According to a new report published by Allied Market Research, titled, “Buttock Augmentation Market by Product, and End User: Global Opportunity Analysis and Industry Forecast, 2021-2030,” the global buttock augmentation market was valued at $1,829.08 million in 2020, and is projected to reach $11,206 million by 2030, registering a CAGR of 21.2% from 2021 to 2030.

Buttock Augmentation Surgery or popularly known as “Butt Augmentation Surgery” is a plastic surgery that can reshape and contour the buttocks to make their appearance and shape well-rounded and proportionate to the rest of the body. Buttock augmentation can be achieved either through the use of implants or through transferring the existing fat, or sometimes a combination of both. Buttock implants are silicone implants that are placed in the buttocks through an incision between the buttock cheeks.

The increase in awareness about their physical appearance among the population, particularly women adopting buttocks augmentation to improve their physical looks, accelerates the buttock augmentation market growth. The surge in the number of buttock disfigurements due to growth in the aging population and weight reduction is also expected to boost the global buttock augmentation market. According to the International Society of Aesthetic Plastic Surgery, around 37,329 fat grafting buttock augmentation procedures were performed in the U.S. in 2019. This reflects the country's strong acceptance and demand for these procedures.

The COVID-19 had a short-term impact on the buttock augmentation market, primarily in the initial phase of the pandemic when the whole world went into lockdown and other travel restrictions to curb the spread of infection due to the SARS-CoV-2 virus. Due to restrictions and lockdown, the ongoing and scheduled surgical procedures were delayed or canceled, which impacted the buttock augmentation market negatively. However, the interest and demand for beauty procedures increased during the COVID-19 period among women in the U.S. including buttock augmentation.

The global buttock augmentation market is segmented on the basis of product, end user, and region. Depending on product, the market is fragmented into buttock implants, buttock injections, and others. The buttock injections segment is further subdivided into Hydrogel Butt Injections, PMMA Butt Injections, Poly-L-lactic acid and Silicone Butt Injections.

By end user, it is fragmented into hospitals, aesthetic clinics, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Alternatively, high cost associated with the buttock implants, reimbursement challenges, and side effects associated with butt implant surgeries are the key factors responsible for hampering the market growth. The global buttock augmentation market is segmented into product, end user, and region. Depending on product, the market is fragmented into buttock implants, buttock injections, and others. Buttock injections is further segregated into hydrogel butt injections, PMMA butt injections, poly-l-lactic acid, and silicone butt injections.

The buttock implant segment dominated the global buttock augmentation therapy market in 2020, and is expected to continue this trend during the upcoming years. This is majorly attributed to increase in cosmetic awareness among individuals and social media influence. In 2020, the hospitals segment led the global market, owing to increase in aesthetic surgeries.

North America dominated the global buttock augmentation market in the past few years and is expected to do so again in the coming years. This is because of technological advancements and an increase in the number of people opting for market procedures. The region has high aesthetic awareness, and the number of people opting for cosmetic procedures has also increased. Furthermore, the region has the largest pool of cosmetic professionals in the country, and the region has one of the highest procedure volumes for buttock augmentation procedures, according to statistics from the International Society of Aesthetic Plastic Surgery.

This report provides a comprehensive competitive analysis and profiles of prominent buttock augmentation market players such as Abbvie Inc., Dermax Co., Ltd., Establishment Labs Holdings Inc., GC Aesthetics, Implantech, POLYTECH Health & Aesthetics GmbH, Sebbin, Shandong Chenguang Biochem Technology Co., Ltd., SIENTRA, INC., and Silimed.

Key Findings Of The Study

• By product type, the buttock implants segment held the largest market share in 2020, and is expected to remain dominant during the forecast period.
• On the basis of end user, the hospitals segment exhibited the highest growth in 2020, and is expected to lead during the forecast period.
• North America is expected to experience market growth at the highest.