Report Code : A00073
The connected car market is experiencing rapid growth, fueled by advancements in automotive technologies and the increasing demand for enhanced vehicle safety, entertainment, and convenience. With features like real-time data exchange, autonomous driving capabilities, and over-the-air software updates, connected cars are transforming the automotive landscape. Increasing consumer preference for smart vehicles, along with regulatory pressures on safety standards, is accelerating adoption. Key developments include the integration of 5G, AI, and V2X communication systems, which are enhancing connectivity and driving the future of transportation. The market is expected to continue growing as automakers increasingly focus on connectivity and autonomous features.
Anup Mankar - Lead Analyst
Automotive and Transportation at Allied Market Research
The global connected car market size was valued at $115.8 billion in 2023, and is projected to hit $501.8 billion by 2033, growing at a CAGR of 16.5% from 2024 to 2033.
Connected cars are vehicles equipped with technology that allows them to communicate with external networks, other vehicles, and smart infrastructure. This connectivity enables features such as real-time navigation, remote diagnostics, and entertainment services. By leveraging sensors, GPS, and mobile networks, connected cars provide enhanced safety, improved driving experiences, and access to a range of digital services, ultimately transforming the way consumers interact with their vehicles and the surrounding environment.
Integrated connectivity solution are gaining traction due to their seamless user experience and reliability. By offering built-in systems that allow continuous internet access and communication with other devices, manufacturers enhance the overall functionality of vehicles. As consumers prioritize convenience and advanced features, integrated solutions facilitate easier access to navigation, telematics, and emergency services. This segment's growth is further supported by increasing consumer awareness about the benefits of connected cars, driving manufacturers to adopt integrated systems as standard offerings. As the demand for smarter vehicles rises, the integrated connectivity segment is expected to expand significantly.
The OEM sales channel is experiencing growth due to the increasing demand for new vehicles equipped with advanced connectivity features. As manufacturers recognize the importance of offering integrated technologies, they are enhancing their product lines with state-of-the-art connected car solutions. Consumers are increasingly seeking new vehicles that provide seamless connectivity and safety features, making OEM offerings more attractive. Additionally, the trend toward digital transformation in the automotive industry is leading manufacturers to prioritize connectivity solution as standard equipment. As the market continues to evolve, the OEM sales channel is expected to play a crucial role in driving connected car market forecast.
The U.S. connected car industry is expected to witness significant growth due to the increasing consumer demand for advanced technology and safety features. As one of the largest automotive markets globally, the U.S. benefits from a strong infrastructure that supports connected vehicles, including the rollout of 5G networks. Additionally, automakers are integrating innovative technologies such as ADAS (Advanced Driver Assistance Systems) to enhance safety and convenience. Regulatory initiatives focused on emissions reduction and sustainability are also driving manufacturers to invest in electric and connected vehicles. With a tech-savvy consumer base and an emphasis on innovation, the U.S. remains a critical player in the connected car industry.
The Middle East is experiencing a transformation in its automotive market, with rise in interest in connected cars driven by infrastructure development and urbanization. Countries such as the UAE are investing heavily in smart city initiatives, which align to increase the connected car market size. The growing affluent population seeks luxury vehicles equipped with advanced features, further boosting demand. In addition, partnerships between automakers and tech companies are fostering innovation in connectivity solutions. As the region focuses on sustainable transportation, the connected car market size is expected to expand, owing to changing consumer preferences and technological advancements.
China is leading the connected car market share, driven by rapid urbanization and technological advancements. In 2023, vehicle sales reached approximately 25 million units, with a growing focus on electric vehicles, which often come equipped with connectivity features. The Chinese government’s strong support for smart transportation initiatives and the development of 5G infrastructure are pivotal for the growth of connected vehicles. Furthermore, consumer demand for advanced driver assistance systems (ADAS) is rising, with many consumers prioritizing safety and convenience in their purchasing decisions. The integration of artificial intelligence and big data analytics in vehicle systems further enhances the appeal of connected cars in China, leading to increased sales.
The connected car market is segmented on the basis of technology, connectivity solution, service, sales channel, and region. On the basis of technology, the market is classified into 3G, 4G/LTE, and 5G. On the basis of connectivity solution, the market is bifurcated into integrated, embedded, and tethered. On the basis of service, the market is categorized into driver assistance, safety, entertainment, well-being, vehicle management, and mobility management. On the basis of sales channel, the market is divided into OEM, and aftermarket. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, Latin America. and Middles East & Africa. The key players in the connected car market analysis are AT&T, Audi, Continental AG, Ford Motor Company, Harman International, Intellias Ltd, Qualcomm Technologies, Inc., Robert Bosch GmbH, TomTom International BV, Verizon, and Visteon.
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Connected Car Market by Technology (3G, 4G/LTE, 5G), by Connectivity Solutions (Integrated, Embedded, Tethered), by Service (Driver assistance, Safety, Entertainment, Well-being, Vehicle management, Mobility management), by Sales Channel (OEM, Aftermarket): Global Opportunity Analysis and Industry Forecast, 2024-2033
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