Corporate Event Market Expected to Reach $1171.3 Billion by 2032

According to a new report published by Allied Market Research, titled, “Corporate Event Market," The corporate event market was valued at $286.3 billion in 2017, and is estimated to reach $1171.3 billion by 2032, growing at a CAGR of 10.5% from 2023 to 2032. 

The corporate event industry involves the planning, organization, and execution of gatherings, conferences, and activities by businesses for purposes such as networking, branding, employee engagement, and knowledge sharing. It encompasses in-person, virtual, and hybrid events and is driven by factors such as technology integration, branding, globalization, and strategic objectives.

According to the Event Industry Council, global corporate events play a significant role in supporting employment, with approximately 10.3 million jobs directly linked to these events. When considering both direct and indirect impacts, the total number of jobs supported by global business events rises to 25.9 million. This underscores the substantial economic influence and widespread employment opportunities generated by the extensive reach and impact of corporate events on various industries and sectors worldwide.

The growing interest of youth in entrepreneurship and business seminars has propelled the corporate event market demand. Eager to learn and network, the younger demographic seeks opportunities to engage with industry leaders, acquire skills, and explore entrepreneurial insights. This trend drives attendance at existing corporate events and stimulates the creation of new seminars and conferences catering specifically to the entrepreneurial spirit of the youth, thereby surge the corporate event market share.

As per the Research Institute for Exhibition and Live Communication, in Germany, business trips play a pivotal role, constituting over half of the nearly 200 million business trips. Notably, hotels, catering, air, and rail travel, as well as taxis and rental cars contribute significantly, accounting for 50-60% of the overall turnover, which amounts to approximately 53 billion euros. The VDR (Verband Deutsches Reisemanagement)  business travel analysis reveals that business travel alone results in 55 million overnight stays. Moreover, there has been a 2.7% increase in participants, totaling around 423 million, who engaged in almost 3 million conferences, conventions, and events across over 7,500 German venues, including convention centers, conference hotels, and special event locations (SEL).

Conferences, seminars, and trade shows/exhibitions are pivotal drivers of the corporate event market size. Conferences and seminars serve as knowledge hubs, fostering industry networking. Simultaneously, trade shows and exhibitions provide platforms for showcasing innovations and fostering business connections. The convergence of expertise and opportunities within these events creates a powerful synergy, attracting businesses seeking exposure, partnerships, and market expansion. This surge in corporate event market growth underscores the integral role these events play in driving growth, collaboration, and industry visibility.

Data analytics for personalization is a pivotal factor propelling the demand for corporate events. Through analyzing attendee data, organizers can tailor experiences, content, and networking opportunities, ensuring a more engaging and relevant event. This approach enhances participant satisfaction and also enables organizers to demonstrate tangible returns on investment. As businesses increasingly prioritize customized interactions, the integration of data analytics for personalization serves as a key catalyst, fostering the demand for events that deliver tailored and impactful experiences.

Innovation and experiential marketing drive heightened demand in the corporate event market. Integrating cutting-edge technologies like AR and VR, alongside engaging strategies, enhances event experiences. This dynamic approach captivates attendees, fostering memorable brand interactions. Companies leverage interactive tools, gamification, and immersive environments, creating impactful events that resonate with participants. As businesses increasingly prioritize unique and memorable experiences, the corporate event market trends experiences a surge in demand, propelling growth and ensuring lasting impressions among attendees.

The global corporate event market is segmented into event type, platform type, industry, and region. By event type, the market is categorized into conferences/seminars, trade shows/exhibitions, incentive programs, company meetings, and others. According to platform type, it is fragmented into a physical event, virtual event, and hybrid event. As per industry, it is divided into financial services, information technology, real estate, and infrastructure, automotive, and others. The financial services segment is further categorized into banking and insurance.

Region wise, the corporate event market analysis across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).

The players in the corporate event market have adopted acquisition, business expansion, partnership, and collaboration as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the market analysis include 360 Destination Group, Access Destination Services, LLC, BCD Travel Services B.V., BI Worldwide, CWT, Cievents, Creative Group, Inc., ITA Group, Maritz Holdings, Inc., and Reed Exhibitions Ltd.

Key Takeaways

• By event type, the conference/seminar segment held the major share in 2022.
• By industry, the information technology segment held the major share in 2022.
• By platform, the physical events segment held the major share in 2022.
• By region, Europe held the major share in 2022.