Cosmetic Dentistry Market Expected to Reach $24.3 Billion by 2030

According to a new report published by Allied Market Research, titled, “cosmetic dentistry, by product type, end-user, and age group: global opportunity analysis and industry forecast, 2021–2030," the global cosmetic dentistry market size was valued at $14.8 billion in 2020 and is projected to reach $24.3 billion by 2030 registering a CAGR of 5.20% from 2021 to 2030.

Cosmetic dentistry, also known as aesthetic dentistry, has not been clearly defined by the American Dental Association (ADA). However, dentists define it as the method of dentistry that improves a patient’s smile and self-image. Cosmetic dentistry focuses on improving appearance of the teeth, mouth, and smile. Common cosmetic dentistry options include whitening, reshaping, bonding, bridging, veneers, implants, gum lifts, straightening, and bite reclamation.

Growth in cases of dental diseases such as tooth decay, gum disease, dental crack, and dental cavities also increases demand for cosmetic dentistry to improve aesthetic appearance as well rise in geriatric population, which are more prone to tooth related problems are some principles driving factors which boost growth of the cosmetic dentistry market. In addition, technological advancements in the cosmetic dentistry such as availability of CAD/CAM (computer-aided design and computer-aided manufacturing) systems that extensively uses 3-dimensional technology to improve design and creation of dental restorations further fuel growth of the cosmetic dentistry market. Moreover, increase in demand for cosmetic dentistry, owing to high disposable income and focus of individuals on aesthetic appearance boost growth of the market. However, high cost of dental products and procedures, owing to continuous advancements in the field of dental implants and prosthetics, poor reimbursement policies, and dearth of skilled professionals are some key challenges, which hinder growth of the market. On the contrary, growth in dental tourism in emerging countries, owing to high cost of a dental procedure is high in developed countries, such as the U.S. creates an opportunity for manufacturers to tap and capitalize on the market.

COVID-19 is a large family of viruses that causes illness ranging from common cold to more severe respiratory diseases. The COVID-19 pandemic has restrained the industry growth significantly as demand for cosmetic dentistry decreased as all routine dental care has been suspended in countries experiencing COVID-19 disease during the period of pandemic as dentists, auxiliaries, as well as patients undergoing dental procedures are at high risk of cross-infection in the COVID-19 pandemic. Thus, the outbreak of COVID-19 has negatively impacted the cosmetic dentistry market.

The global cosmetic dentistry market is segmented on the basis of product type, end user, age group and region. By product type, the dental systems and equipment segment dominates the global market in 2020, and is expected to remain dominant throughout the forecast period, owing to factors such as growth in application of novel technologies such as dental CAD/CAM system and others technologies increasing awareness related to dental reformation.

By end user, it is segmented into dental hospitals & clinics, dental laboratories, and others. Others include cosmetic or aesthetic centers. The dental hospitals & clinics segment dominated the global market in 2020, and is anticipated to continue this trend during the forecast period. This is attributed to rise in number of dental clinics and increase in number of people opting cosmetic dentistry procedures in dental clinics and hospitals.

On the basis of age group, the adult segment held the largest cosmetic dentistry market share in 2020, and is expected to remain dominant throughout the forecast period, owing to increase in prevalence of dental disorders such as tooth decay, gum disease, dental crack, and dental cavities. In addition, periodontal diseases in adults also rises the need of cosmetic dentistry procedures as well as increase in awareness about importance of aesthetic appearance among adults especially in women.

Key Findings Of The Study

• By product type, the dental systems and equipment held largest share in the global market in 2020.
• By end user, the dental hospitals & clinics held largest cosmetic dentistry market share in 2020 and is expected to remain dominant throughout the forecast period.
• By age group, the adult dominates the global cosmetic dentistry market in 2020 and is anticipated to continue this trend during the forecast period.
• By region, North America is expected to experience growth at the highest rate, registering a CAGR of 4.60% during the forecast period.

North America accounted for the largest share of the global cosmetic dentistry market in 2020, and is expected to remain dominant throughout the forecast period. This was attributed to the presence of major key players in the countries like the U.S. In addition, increase in focus on surgical procedures for improving the esthetic presence. In addition, high prevalence of people missing teeth in one or both the jaws, coupled with increased adoption of dental implants for treatment purposes, is expected to drive cosmetic dentistry market in the North America.