Cosmetics Face Serum Market Expected to Reach $5.6 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Cosmetics Face Serum Market," The cosmetics face serum market size was valued at $3.5 billion in 2021, and is estimated to reach $5.6 billion by 2031, growing at a CAGR of 4.8% from 2022 to 2031.

Cosmetics face serum is a skincare treatment based on oil and water that helps to treat the skin. The face serum's moisturizing properties are significantly higher than most cosmetics used for humidifying the face. The high moisturizing property of the face serum is attracting customers to opt for it instead of using any other cosmetic product. In response to the increase in demand for effective solutions, the cosmetics face serum industry has taken considerable steps to address particular skincare issues such as acne, skin lightening, aging, and wrinkles. Cosmetics face serum market trends have grown popular among the worldwide population, particularly among middle-aged people who wish to maintain their youthful appearance through the usage of cosmetics face serum.

Customers nowadays have grown more aware of the use of cosmetics in their everyday lives to increase their overall individuality and their quotient of style. Skin lightening serums, acne preventative serums, anti-aging face serums, and others are available for the young and middle-aged population who face skincare issues. Increased cosmetics face serum market demand for skincare from middle-aged women is one of the main drivers of sales for cosmetics face serum.

Nowadays many peoples are facing skin-related problems owing to the fast-paced environment, changing lifestyles, and eating habits. These factors adversely affect skin health and cause skin-related problems such as acne, dark spots, facial wrinkles, white patches, dry skin, and other skin-related problems. The deficiency of vitamins and protein further causes skin problems which are cured by serum treatments. With the increase in skin-related problems, the demand for sunscreen serum is increasing and it holds significant cosmetics face serum market share. With an increasing number of skin-related disorders, consumers are inclining toward serum treatments as compared to medication treatments. With the increase in cosmetic & personal care manufacturers offer face serums that are dermatologist certified and are widely used for treating such types of skin-related problems. Skin-related problems are increasing in developed countries such as U.S., Germany, and U.K. which is expected to increase the demand for cosmetics face serums.

According to the cosmetics face serum market analysis, the market is segmented based on product type, price point, gender, application, distribution channel, and region. As per product type, the market is segmented into eye serum, blemish treatment serum, acne treatment serum, face sunscreen serum, face moisturizer serum, face self-tanning serum, and others. According to price point, the market is classified into premium, medium, and economy. Depending on gender, the market is classified into men, women, and unisex. By application, the market is segmented into households, salons, the entertainment industry, and others. On the basis of distribution channel, the market is classified into hypermarkets and supermarkets, specialty stores, online retail, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The players operating in the global cosmetics face serum market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Beiersdorf AG, Chanel Ltd., EMK Products, LLC, Kao Corporation, KOSÉ Corporation, L’Oréal S.A., Philosophy, Inc., Shiseido Company, The Estée Lauder Companies Inc., and The Procter & Gamble Company.

Key findings of the study

• On the basis of product type, the face self-tanning serum segment is projected to witness the highest CAGR of 5.9%, in revenue terms, during the forecast period.
• On the basis of price point, the medium segment is expected to grow at a significant CAGR during the forecast period.
• On the basis of gender, the men segment is expected to grow at a significant CAGR during the forecast period.
• On the basis of application, the salon segment is projected to witness the highest CAGR of 5.2%, in revenue terms, during the forecast period.
• On the basis of distribution channel, the online retail segment is expected to grow at a significant CAGR during the forecast period.
• On the basis of country, the U.S. was the largest country, in terms of revenue generation for market in 2021.
• On the basis of region, LAMEA is anticipated to witness the highest cosmetics face serum market growth rate, registering a CAGR of 6.0% from 2022 to 2031.