Cotton Personal-Care Products Market Expected to Reach $19,157.6 million by 2028—Allied Market Research

According to a new report published by Allied Market Research, titled, “Cotton Personal-Care Products Market by Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021–2028,” 

The cotton personal-care product market size is expected to reach $19,157.6 million by 2028 at a CAGR of 4.6% from 2021 to 2028.

Pads, cotton swabs, cotton pads, wet wipes, and towels are all examples of cotton personal-care products. The cotton is used as a prominent component in various personal-care products and it is preferred by many consumers.

Rising population, increased hygiene awareness, and rising per capita consumer spending have all been identified as major cotton personal-care product market drivers. However, factors and cotton personal-care product market trends such as rising awareness about the drawbacks of using cotton buds for ear cleaning, as well as rising concern about mitigating marine plastic waste, are expected to impede the overall market growth. 

Talking about cotton balls, it has a wide range of applications at home and in the cosmetics industry. Cotton balls are typically used for delicate applications because they are soft and smooth. Cotton balls are used for more than oral and personal hygiene. They are also used for general cleaning, baby care, household cleaning, makeup application/ removal, and arts and crafts.

A cotton wet wipe is a disposable, moistened cloth used for cleaning surfaces. It is frequently used as an antiseptic fabric, primarily to cleanse the skin. The increased demand for wet wipes is a major driver of the cotton personal-care products market's growth. Wet wipes can be used for a variety of purposes, including cleansing, hygiene, and skincare. Wet wipes are one of the most hygienic options for cleaning babies because they are gentle on the bodies of young children.

Increased consumer spending on personal-care products is driving the global market growth for cotton personal-care products. Furthermore, rising demand for facial makeup products is a major factor contributing to the growth of cotton pads. Cotton pad usage has been boosted further by the ageing female population. The global cotton personal-care product market is also being driven by easy access to personal-care products via e-commerce channels.

The cotton personal-care product market segmentation is done on the basis of product type, distribution channel and region. As per product type, it is divided into cotton swabs, cotton cosmetic pads, cotton wet wipes, sterile cotton balls, cotton rolls and others. According to distribution channel, it is fragmented into supermarkets & hypermarkets, convenience stores, specialty stores and e-commerce.

Region-wise, the animals and marine fats and oils market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In this way, cotton personal-care product market forecast is done.

Various types of cotton personal-care products available in the market include cotton swabs, cotton balls, cotton wet wipes, bed bath wipes, baby wipes, household cleaning wipes, cotton cosmetic pads, sterile and non-sterile surgical cotton, and cotton handkerchiefs. 

China has one of the world's largest cotton personal-care product market share for consumer hygiene. It represents more than a tenth of the world's infant/toddler population and nearly one-fifth of the world's potential feminine hygiene population. Personal-care product consumption is expected to rise as economic growth and disposable income nearly double in the next ten years, as consumers have more money to spend on personal-care.

The cotton personal-care product industry includes companies that make cotton-based personal-care and beauty products. Cotton personal-care products include cotton swabs, cotton balls, cotton tissues, facial wipes, baby wipes, sterile cotton balls and pads. The cotton personal-care product market also includes both sterile and non-sterile surgical cotton. These are disposable items that are commonly used for beauty, personal hygiene, and household cleaning. These are the synthetic and rayon alternatives to cloth handkerchiefs. Because of their softness, cotton wipes and beauty/cosmetic pads are preferred over synthetic.

The surge in demand for portable cleansing wipes has paved the way for the cotton personal-care product market. The growing popularity of use-and-throw hygiene products has created a demand for cotton personal-care products such as cotton buds. 

Furthermore, cotton is a biodegradable material, making it an environmentally friendly product. As a result, eco-conscious customers prefer cotton cosmetics pads and wipes to synthetic ones for personal-care. Hand sanitizing wipes, intimate hygiene wipes & feminine wipes, and household cleaning wipes such as kitchen cotton wipes and glass surface cleaning wipes, have seen an increase in sales as people become more aware of the importance of personal hygiene. The increased use of beauty and cosmetics products drives the growth about the market for beauty cotton pads, wet moisturizing cotton masks, and cotton balls.

The outbreak of the COVID-19 pandemic in 2020 hampered the cotton personal-care product market growth. Retail stores, malls, supermarkets, and other sales channels have been forced to close or remain closed as a result of strict lockdowns imposed by governments all over the world. During the lockdown, however, several brands have shifted their focus to e-commerce platforms to generate revenue and increase sales. Offline sales are increasing at the moment as government lockdown restrictions in several countries are gradually being lifted.

Key findings of the study 

• The global cotton personal-care product market was valued at $12,535.6 million in 2020, and is projected to reach $19,157.6 million by 2028, registering a CAGR of 4.6% from 2021 to 2028.
• By product type, the cotton wet wipes segment was the highest contributor to the market, with $6,308.0 million in 2020, and is estimated to reach $9,397.4 million by 2028, at a CAGR of 4.3% during the forecast period.
• By distribution channel, the specialty stores segment was the highest contributor to the market, with $4,911.3 million in 2020, and is estimated to reach $7,101.8 million by 2028, at a CAGR of 3.9% during the forecast period.
• Europe was the highest revenue contributor, accounting for $4,186.9 million in 2020, and is estimated to reach $5,996.3 million by 2028, with a CAGR of 3.8%.