Deodorant and Antiperspirant Ingredients Market Expected to Reach $2.2 Billion by 2033

According to a new report published by Allied Market Research, titled, “Deodorant and Antiperspirant Ingredients Market," The deodorant and antiperspirant ingredients market was valued at $1.4 billion in 2023, and is estimated to reach $2.2 billion by 2033, growing at a CAGR of 5.1% from 2024 to 2033.

Deodorant and antiperspirant ingredients serve distinct purposes to manage body odor and control sweating. Deodorants use antimicrobial agents such as triclosan or alcohol to inhibit the growth of bacteria that cause body odor. Fragrances are added to mask any unpleasant smells and provide a fresh scent. In addition, they include moisturizers and emollients to soothe the skin and prevent irritation, whereas antiperspirants focus on reducing perspiration. 

The increasing global awareness of personal hygiene is a major factor driving the deodorant and antiperspirant ingredients market. As people become more conscious of the importance of maintaining cleanliness and preventing body odor, the demand for products that offer reliable odor and sweat control is expected to surge. This heightened awareness is particularly evident in emerging markets, where urbanization and improved living standards have led to a greater focus on personal grooming. Consumers are seeking products that not only control odor and perspiration but also offer added benefits such as skin care and long-lasting protection. As a result, manufacturers are responding by developing innovative ingredient formulations that meet these evolving consumer needs, further fueling the growth of the market.

The deodorant and antiperspirant ingredients market is experiencing significant growth, largely driven by the expanding male grooming industry. In recent years, men's grooming products have surged in popularity, with numerous companies entering the market to meet the growing demand. This sector, once predominantly focused on women's products, has transformed into a major segment of the personal care industry, with billions of dollars being invested annually. The market is expected to witness impressive growth as more men become conscious of their appearance and increasingly invest in grooming products, including deodorants and antiperspirants.

A key factor behind this growth is the shifting attitudes toward grooming among men. Today, men are more invested in maintaining their appearance than ever before. They are increasingly aware of the benefits of using grooming products and are willing to spend on high-quality offerings. This shift presents an excellent opportunity for new brands to enter the market and establish themselves as key players. The grooming industry is continually evolving, with new product offerings and technological advancements emerging regularly.

One of the most significant trends within this industry is the rising demand for innovative deodorant and antiperspirant ingredients. For instance, on April 4, 2024, Dove Men+Care launched a deodorant designed to offer odor protection for the entire body. Available as a spray, stick, or cream, this dermatologist-tested, aluminum-free Whole Body Deo prevents and reduces body odor all day and is suitable for use anywhere from the neck down. Similarly, on March 19, 2024, NIVEA unveiled new additions to its portfolio, including a groundbreaking roll-on deodorant for men in Canada, a first-of-its-kind, along with a convenient stick deodorant tailored for men on the go. However, increased scrutiny over the safety of ingredients such as aluminum compounds in antiperspirants can deter consumers and prompt regulatory restrictions.

Health concerns regarding deodorants and antiperspirants are anticipated to hinder the growth of ingredients used in these products. Aluminum compounds are majorly found in antiperspirants, which can cause health risks such as breast cancer and Alzheimer's disease. This has led to increased consumer demand for aluminum-free and natural alternatives. In addition, potential allergenic reactions and skin sensitivities related to certain deodorant ingredients have further fueled concerns. As awareness about these health risks grows, regulatory bodies are imposing strict guidelines, and consumers are increasingly opting for products with safer ingredient profiles.

Major developments include the rise of formulations incorporating natural or organic components, aimed at addressing health and environmental concerns. For instance, some brands are now highlighting their use of plant-based ingredients and free-from claims to attract health-conscious consumers. Nevertheless, rise in demand for natural and organic ingredients provides an opportunity for manufacturers to develop products that cater to health-conscious and environmentally aware consumers.

The deodorant and antiperspirant ingredients market is segmented on the basis of product type, application, and region. On the basis of product type, the market is categorized into alcohol, fragrance, anti-bacterial ingredients, aluminum salts, parabens and propellants, and others. By application, the market is classified into aerosols, roll-on, sticks, and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA. 

The major companies profiled in this report include Kalichem s.r.l., Elementis PLC, Univar Solutions LLC., Arkema, Ashland, BASF SE, Givaudan, Lucas Meyer Cosmetics, Dow, and Symrise.

Key Findings of the Study

• Asia-Pacific was the highest revenue contributor in 2023, growing with a CAGR of 5.4%. 
• The aluminum salts segment was the highest revenue contributor to the market, growing with a CAGR of 5.1%. 
• The aerosols segment was the highest revenue contributor to the market, growing with a CAGR of 4.9%.