Global Dishwasher Tablets Market Expected to Reach $990 Million by 2026

According to a new report published by Allied Market Research titled, "Dishwasher Tablets Market by Product, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026," the global dishwasher tablets market size was valued at $596.1 million in 2018, and is expected to reach $990 million by 2026, registering a CAGR of 6.8% from 2019 to 2026. North America and Europe dominated the market in 2018, accounting for 75.0% of the total dishwasher tablets market share collectively. The market exhibit incremental revenue of $393.9 million from 2018 to 2026.

The growth of the global dishwasher tablets market is anticipated to be driven by factors such as increase in awareness of consumers toward more advanced and cost-effective detergent products. The private label brands have witnessed strong penetration in Asia and North America region market, and are competing on the basis of price and effective supply chain.

The dishwasher tablets offered by supermarket supply chain such as Walmart, Target, Kroger are gaining traction in terms of sales due to economic pricing and ready availability. Moreover, these private label brands are offering their products to consumers through third-party online sales platforms. This has provided a new platform for these companies to operate in the market and compete with global brands.

The global brands are adopting a different set of strategies and investing into product development activities. Companies Reckitt Benckiser Group Plc, Unilever, Henkel AG & Company, and KGaA are focusing on introduction of novel product lines. In addition, these companies are investing significantly in innovative packaging, product positioning, marketing, and supply chain activities. Furthermore, global brands are expanding through various channel such as online sales channel, and retail distribution network.

The global dishwasher tablets market is segmented on the basis of product, end user, distribution channel, and region. Depending on product, the dishwasher tablets is categorized into private label dishwasher tablets and branded dishwasher tablets. The branded dishwasher tablets segment dominated the dishwasher tablets market share in terms of revenue generation. It accounted for $375.0 million in 2018, and is expected to growth with a CAGR of 5.2%, generating $550 million by 2026. The branded dishwasher tablets segment is expected to exhibit fastest growth, registering a CAGR of 9.3% during the forecast period. The fastest growth of branded dishwasher tablets segment is attribute to increase in spending on dishwasher detergents among Asian consumers. In addition, increase in deployment of tablet top dishwashers in Asia-Pacific and LAMEA is expected to propel the demand for private label brand in near future.

By end user, the dishwasher tablets market is categorized into commercial end user and residential end user. The commercial end user segment in dishwasher tablets market was valued at $358.3 million in 2019 and is expected to growth with a CAGR of 5.4% during the forecast period. However, the household end user segment is anticipated to dominate the market, with a CAGR of 5.4% during the forecast period. On the basis of distribution channel, the market is categorized into online sales channels, supermarket and hypermarket, departmental and convenience stores, and independent grocery stores. The supermarket & hypermarket segment was valued at $434.0 Mn in 2019, and is expected to growth with a CAGR of 6.3% during the forecast period.

Region wise, the dishwasher tablets market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South-East Asia, and Rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa). North America and Europe dominated the overall market, garnering 75.2% share in 2019, due to increase in installation of dishwasher equipment.

Key Benefits for Dishwasher Tablets Market:

• The branded dishwasher tablet products segment is expected to grow at a CAGR of 5.3% during the forecast period.
• North America is anticipated to dominate the dishwasher tablets market growth, registering a CAGR of 5.5%.
• Asia-Pacific is projected to exhibit exponential growth throughout 2026, registering the highest of CAGR 10.2%. 
• The supermarket/hypermarket distribution segment is anticipated to dominate the global dishwasher tablets market analysis, with a CAGR of 6.3% during the forecast period.
• The commercial end user segment is estimated to grow at a CAGR of 5.4% during the forecast period.

The key players operating in the global dishwasher tablet industry are Eurotab, IFB, Reckitt Benckiser Group plc, Unilever, LIBY Group, Nopa Nordic A/S, McBride plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., Method Products, Pbc. These companies are actively investing in new product launch activities to gain maximum revenue share. In addition they are focusing on offering cost-effective products and giving fierce competition to private label brands.