Dog Supplement Market Expected to Reach $468.5 Million by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Dog Supplement Market," The Dog Supplement Market Size was valued at $241.60 million in 2021, and is estimated to reach $468.5 million by 2031, growing at a CAGR of 6.9% from 2022 to 2031.

The market for pet supplements is mostly driven by the rise in Dog Supplement Market Trends of pet humanization across the globe. The shift in pet ownership to parenting has been a very crucial and defining trend in the pet care industry, especially in developed countries. One-third of the households in developed countries own a pet. Traditionally, pet owners fed their pets leftovers and scraps from family meals. However, pet owners are aware of pet food and supplements, which are manufactured with a focus to improve the health of these animals. According to the 2018 National Pet Owners Survey, conducted by the American Pet Products Association (APPA), 68% of households in the U.S. owned a pet. The expenditure on pets in the country increased from 41.2% in 2007 to 69.4% in 2018, out of which the money spent on pet food occupied over 40 to 45%. Collectively, it shows that increase in pet humanization is expected to increase the demand for dog supplements during the forecast period.

The dog supplement market shows high growth potential in Asia-Pacific and LAMEA. Significant contributors to the growth of the Asia-Pacific market due to the rise in the standard of living and purchasing power. Asia-Pacific is expected to be a very lucrative market for dog supplements, which is majorly attributed to a rise in disposable income, growth in standard of living, and increase in spending on the health of pets. Moreover, new product launches with organic features propel growth of the market. Furthermore, rapid increase in the number of retail chains also propels sales of dog supplements and hence, boosts the Dog Supplement Market Growth in the LAMEA region.

On the other side, pet owners necessarily play an active role in determining diet of their pets and their nutritional choices are expected to be influenced by numerous factors, including their knowledge of nutritional needs of their pets; their perceptions regarding nutritional value, marketing, and advertisement of pet care products; and safety of feed ingredients. However, the lack of knowledge regarding nutritious value of dog food supplements restrains the market growth.

According to the Dog Supplement Market Analysis, the market is segmented on the basis of source, application, distribution channel, and region. On the basis of source, the market is bifurcated into organic and conventional. On the basis of application, the market is bifurcated into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. On the basis of distribution channel, the market is bifurcated into online and offline. The offline subsegment can be further classified into supermarkets/hypermarket, convenience stores, specialist retailers, and others.  On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Belgium, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Chile, UAE, Argentina, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).

On the basis of source, the market is classified into organic and conventional. The conventional segment accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the Dog Supplement Market Forecast period. Rise in the trend of taking pets out, especially dogs, while exercising and jogging attributes to an increase in the adoption of these pets. Hence, this favors the increase in demand for Dog Supplement Market Opportunities.

On the basis of application, the market is categorized into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. The multivitamins segment accounted for a major share in the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. This was majorly attributed to rise in concerns about pet health and humanization of pets. In addition, Choline vitamin supports healthy brain and liver function and is occasionally used as part of treatment plans for pets with epilepsy. Multivitamins are considered complete health supplements for pets and it also provides fatty acids to reduce shedding and improve the shine of the coat.

On the basis of distribution channel, the market is classified into online and offline. The offline segment accounted for a major share in the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period. This is majorly attributed to the fact that customers can get proper guidance and suggestions along with accurate dog supplements from the stores. Rise in urbanization and formation of nuclear families, especially in metro cities has increased the preference of consumers to buy from hypermarkets and supermarkets, which, in turn, favors smooth distribution of dog supplements and propels the market growth.

Furthermore, offline segment is classified into supermarkets/hypermarkets, convenience stores, specialist retailers, and others.  The supermarkets/hypermarkets segment accounted for a major share of the dog supplement market in 2021 and is expected to grow at a significant CAGR during the forecast period.

In 2021, North America accounted for 41.06% share of the global dog supplement market and is expected to maintain its dominance during the forecast period. However, LAMEA and Asia-Pacific are expected to possess the highest CAGRs, owing to the high number of pet ownership and increase in spending capacity on pet care products and Focus on Research and Development (R&D) initiatives by market players.

The prominent market players in the Dog Supplement Industry are Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol.

Key findings of the study

• On the basis of source, the conventional segment dominated the dog supplement industry in 2021 and is expected to retain its dominance throughout the forecast period.

• On the basis of application, the multivitamins segment led the global dog supplement market demand in 2021 and is expected to retain its dominance throughout the forecast period.  

• On the basis of on distribution channel, the offline segment dominated the global market in 2021 and is expected to retain its dominance throughout the forecast period.
• On the basis of region, North America accounted for highest dog supplement market share in 2021 and is expected to grow at a CAGR of 6.9%.