Electric Massagers Market Expected to Reach $7.9 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Electric Massagers Market," The Electric Massagers Market Size was valued at $4.2 billion in 2021, and is estimated to reach $7.9 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. The prevalence of obesity has risen in the past decade, because of which more people are taking up sports and other physical activities to fight obesity. This increase in sports activities amongst the consumers is driving the need for products that aid in muscle recovery which is fostering the Electric Massagers Market Demand. In the past few years, hectic schedules and work pressure have made the human body prone to various health diseases. Increasing risks related to health creates pressure on consumers to lead an active, balanced, and healthy lifestyle, which further leads to rise in adoption of products which brings relaxation to their body including electric massagers.

The availability of non-electrical massagers is the key factor projected to hinder the growth of the electrical massage market. Furthermore, the low penetration of electric massagers in many underdeveloped countries is a challenging factor that can affect the Electric Massagers Market Growth. Some consumers perceive electric massagers are as a premium product to relieve tension or to treat specific injuries are some of the factors which may hinder the growth of the electric massagers market. In addition, massage treatment from massage specialist is another alternative of electric massagers Approximately 47.5 million people had a total of 214 million massages in the U.S. in the year 2018. More than 50 million American adults have discussed massage therapy with their doctors or health care providers in the previous year. Therefore, availability of various alternatives is hampering the market growth of electric massagers.

The electric massagers market is segmented on the basis of type, end user, distribution channel, and region. On the basis of type, the Electric Massagers Industry is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).

According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as amazon and flipkart were delivering the products. The players operating in the global electric massagers market have adopted various developmental strategies to increase their Electric Massagers Market share, gain profitability, and remain competitive in the market. The key players operating in the electric massagers market include Dr. Physio, LG Electronics Inc., LURACO Technologies Corporation, Medisana GmbH, MedMassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd, Shenzhen Relcare Electronics, and Zyllion.

Key findings of the study

• On the basis of type, the neck and shoulder massagers dominated the market in the year 2021, however the leg & foot massager is likely to be the fastest growing segment owing to the rise in adoption of physical activities and sports.
• On the basis of end user, residential segment is likely to be the fastest growing segment with the CAGR of 7.4% during the Electric Massagers Market Forecast period.
• On the basis of distribution channel, the online sales channel is likely to be the fastest growing segment with the CAGR of 8.5% during the forecast period.
• Region wise, North America dominated the global electric massagers market.