Europe Water Softeners Market Expected to Reach $849.8 Million by 2026

According to a new report published by Allied Market Research, titled, "Europe Water Softeners Market by Type, Process and End-use: Europe Opportunity Analysis and Industry Forecast, 2019–2026," the Europe water softeners market was valued at $463.9 million in 2016 and is projected to reach $849.8 million by 2026, growing at a CAGR of 6.2% from 2019 to 2026. Water is a universal solvent and it contains minerals such as calcium and magnesium. These minerals are responsible for causing hardness in water. These dissolved solids result in scaly build up on everything from dishes, to pipes, to the heating elements of appliances, and own body too. Soap scum and clogged, corroded plumbing is usually the result of hard water. Water softener remove those hard minerals, prolonging the life of appliances that utilize water. 

Europe water softeners market growth is driven by rapid urbanization which has increased the need for commercial water treatment. This water treatment is done to cater to the growing demand for drinking water and sanitation services. This has significantly raised the demand for water softeners. Increase in consumption of water is also the major factor that drives the growth of the market. In addition, increase in industrial activities and world population drives the adoption of water softener in Europe. However, presence of alternative treatment technologies is expected to hamper the market growth. Growing opportunities for market players to expand business of water softener in emerging economies such as India and Japan are expected to provide lucrative growth opportunities for the growth of the Europe water softeners market.
By type, the Europe water softeners market is bifurcated into salt-based water softener and salt-free water softener. Salt-based water softener are traditional softener and are used increasingly in household and industrial applications. Hence, the salt-based water softener segment is expected to hold dominant position in the Europe water softeners market during the forecast period. Salt-free water softener are less expensive as compared to the salt-based counterparts. They are preferred as they do not use any chemicals to soften the water and neutralize contaminants such as calcium and magnesium so that they do not stick to surfaces. 

They are easy to install and maintain. Hence, the salt-free water softener segment is expected to grow with the highest CAGR during the forecast period. By process, the Europe water softeners market is segmented into ion exchange, conditioning, and reverse osmosis. Ion exchange process is expected to hold a dominant position in the market owing to its growing use in water softener, whereas reverse osmosis process is expected to grow with the highest CAGR during the forecast period. 

By end use, the market is divided into residential, industrial, and commercial. The residential water softener segment is expected to hold dominant position in the market owing to increasing use of water softener in residential application for cooking, bathing, and drinking. Water softener are increasingly used in residential application to reduce corrosion of the plumbing pipes. On the other hand, use of water softener is expected to increase in industrial applications particularly in manufacturing processes, boilers, cooling towers, and rinse water applications. 

Country wise, the Europe water softeners market trends is analyzed across the Netherlands, France, the UK, Italy, Germany, Spain, and rest of Europe. The Spain water softener market is growing significantly due to growth in the water consumption. Prevalence of water-borne diseases in this country is also generating need for water softener. In addition, environmental obligations regarding use of clean water, water recycling, and reuse also drive the growth of the water softener market.

The key players involved in the Europe water softeners industry are A. O. Smith Corporation, Cumulus Nederland BV, Delta WATER TECHNOLOGY, Enmetec GmbH, Hatenboer-Water BV, Kinetico UK Ltd., LENNTECH, Lubron Waterbehandeling B.V., Pentair PLC, Pollet Water Group (Euraqua Europe is subsidiary) and SUEZ Water Technologies & Solutions. 

To stay competitive in the Europe water softeners market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market.

Key Findings of the Study :

• The Salt-based segment was the highest contributor in Europe water softeners market size and is estimated to grow at a CAGR of 5.7% during the forecast period.
• The Netherland water softener market is projected to grow at a CAGR of 7.4% from 2019 to 2026.
• The conditioning market is projected to reach $78.9 million by 2026, registering a CAGR of 6.2% from 2019 to 2026.
• The Germany is estimated to grow at a CAGR of 5.8% during the forecast period.