Events Industry Market Expected to Reach $2517.7 Billion by 2035

According to a new report published by Allied Market Research, titled, “Events Industry Market," The events industry market size was valued at $736.80 billion in 2021, and is estimated to reach $2517.7 billion by 2035, growing at a CAGR of 6.8% from 2024 to 2035.

Events refer to public gathering of populace at a determined time and place for a purpose. Events are organized with various purposes, each of which serves different business objectives. These purposes may boost business profitability, celebration of achievements, entertainment, and support community causes. The market sees a strong preference for a diverse range of event types, such as conferences, exhibitions, corporate events, seminars, promotions, fundraising initiatives, music and art performances, sports events, festivals, trade shows, and product launches. Within this dynamic sector, essential stakeholders comprise corporate organizations, public entities, non- governmental organizations (NGOs), and other relevant players. They collaborate to create successful events that cater to diverse audiences and serve various business and societal needs.

As per events industry market analysis, the market is segmented into type, revenue source, organizer, age group, origin of attendees, and event location and region. By type, the market is divided into music concerts, festivals, sports, exhibitions & conferences, corporate events & seminars, and others. Among these, the corporate events & seminars segment occupied the major share of the market in 2023 and is projected to maintain its dominance during the events industry market forecast period. Corporate events and seminars are purposefully designed to cultivate a hands-on learning environment, which encourages participants to learn through practical experiences, discussions, and interactions. These gatherings encompass a diverse array of formats, including conventions, symposia, congresses, incentive group events, marketing events, special celebrations, seminars, courses, public or trade shows, product launches, exhibitions, company general meetings, corporate retreats, study tours, or training programs

Within the corporate world, these events hold immense importance as they serve as key tools for establishing and reinforcing relationships with both current and prospective clients and agencies. They provide valuable opportunities for networking, knowledge exchange, and showcasing products or services, making them essential for business growth and success.

Moreover, they serve as powerful tools for inspiring and motivating employees, stakeholders, and business associates through impactful and meaningful messages. The overall aim of corporate events and seminars is to foster growth, learning, and collaboration within the business community. By revenue source, the market is divided into ticket sale, sponsorship, and others. Among these, the sponsorship segment occupied the major share of the market in 2023 and is projected to maintain its dominance during the forecast period. The sponsorship segment is anticipated to grow at a moderate rate during the forecast period.

Sponsorship is a vital component of successful marketing strategies as it offers the potential to elevate event programs along with mitigation of rising costs. It serves as a powerful complement to other marketing efforts, effectively conveying messages to the intended audience and bolstering brand recognition. Through event sponsorship, businesses can extend their influence on prospective buyers and customers, leading to increased sales opportunities. These factors are anticipated to have a positive impact on the growth of the market during the forecast period.

By the organizer, the market is classified into corporate, sports, education, entertainment, and others. Among these, the entertainment segment occupied the major share of the market in 2023 and is projected to maintain its dominance during the forecast period. The entertainment industry comprises club festivals that integrate music conferences and attract international music professionals. These conferences serve as a platform for performing artists and speakers from diverse backgrounds to connect, collaborate, and exchange ideas among others. The lineup of speakers consists of esteemed entrepreneurs, artists, producers, and influential figures in the industry.

The primary objective of these events is to drive innovation, knowledge-sharing, and inspiration among professionals in the electronic music sector. They also foster discussions on emerging technologies and promote social and environmental responsibility within the industry. Furthermore, to ensure the success of these events, event management companies place significant emphasis on factors such as maintaining strong social media presence, providing their attendees with quality on-site food options, delivering of attractive live music experiences, along with provision of engaging virtual reality encounters, and various other amenities to enhance the overall attendee experience.

By age group, the market is categorized into below 20 years, 21–40 years, and above 40 years. Among these, the 21- 40 years segment occupied the major share of the market in 2023 and is projected to maintain its dominance during the forecast period. The impressive growth of the market, particularly among individuals aged 21 to 40 years, can be attributed to their active and enthusiastic participation in a diverse range of events, such as exhibitions, conferences, seminars, and music concerts. This age group exhibits a strong interest in attending various gatherings and shows, playing a significant role in driving market expansion. Furthermore, there is a noticeable surge in demand for entrepreneur and business-focused seminars and conferences, which offer invaluable guidance and insights to young individuals who aspire to start their own ventures. These events prove highly beneficial for those entrepreneurs in acquisition of essential knowledge and direction, thereby fueling further events industry market growth within this segment. Additionally, the increasing popularity of music concerts and festive gatherings is expected to positively contribute to the overall growth of the market.

By origin of attendees, the market is categorized into national, continental, and transcontinental. The national segment held the major share of the market in 2023. Events tailored to local markets, industries, or cultural preferences naturally attract more national participants. For instance, events that address local industry trends, government policies, or country-specific regulations are more relevant to domestic audiences. National holidays, festivals, or cultural events rooted in the country’s traditions also boost attendance, as locals identify with and celebrate their cultural heritage. Additionally, national pride and support for homegrown businesses or initiatives can influence domestic attendees to prefer attending local events, further strengthening the participation of national audiences.

By event location, the market is segmented into tier 1 cities, tier 2 cities, and tier 3 cities. The tier 1 cities segment held the major share of the market in 2023. These cities are often recognized worldwide for their economic, cultural, or political significance, which makes hosting events there highly prestigious. Tier 1 cities provide credibility and glamour to any event, making them attractive not only to attendees but also to sponsors and exhibitors who seek a high-visibility platform. This brand appeal often translates to larger marketing reach, better media coverage, and an increase in sponsorship and partnerships, driving event organizers to choose these cities for their global appeal and association with success and influence.

By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Europe occupied the major share of the market in 2023 and is projected to maintain its dominance during the forecast period. Germany and Spain are projected to witness significant increase in event activity, with various types of meetings, owing to which it experiences growth in both attendance and numbers. Companies in the region have displayed greater financial prudence, which leads to a demand for events at mid-scale venues closer to their base of operations, such as conferences, seminars, and festivals.

The major players analyzed for the global market are Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, The Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd., and Versatile Event Management.

Key findings of study

• By type, the corporate events and seminars segment held the highest events industry market share in 2023  
• By revenue source, the sponsorship segment garnered a 46.3% share of the market
• According to the organizer, the entertainment segment dominated the global market in the year 2023.
• Depending on age group, the 21-40 years segment was the highest revenue contributor to the market in 2023.
• Based on origin of attendees, the national segment held the major share of the market in 2023
• Based on event location, the tier 1 cities segment held the major share of the market in 2023
• Region-wise, Europe dominated the market, in terms of share, and is expected to continue these events industry market trends throughout the forecast period