Report Code : A01584
The fabric wash and care market has strong development potential in Asia-Pacific, owing to increased awareness of the various fabric cleaning and care products. Furthermore, growth in awareness of the potential ill effects of chemical-based fabric cleaning products has resulted in an increase in the global popularity of eco-friendly goods.
Shankar Bhandalkar
Team Lead Research, Consumer Goods at Allied Market Research
According to a new report published by Allied Market Research, titled, “Fabric Wash and Care Market by Product Type, Application, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031,” The Fabric Wash and Care market size was valued at $99,610.0 million in 2020, and is projected to reach $197,536.9 million by 2031, registering a CAGR of 6.3% from 2022 to 2031.”
Garments, furniture, and upholstery are all cleaned with fabric wash and care products. There are numerous fabric cleaning and care products in the market, such as detergents and fabric softeners. The primary drivers that drive market expansion include increased knowledge of the benefits of fabric care products, population growth, rise in disposable income of middle-class clients, and product portfolio diversification. To increase their market share, global businesses such as Procter & Gamble, Hindustan Unilever Limited, and Henkel AG & Co. KGaA have created revolutionary fabric cleaning and care products. In addition, to meet the expectations of clients, these companies have introduced eco-friendly fabric softeners and detergents.
The rise of the fabric wash and care market may be ascribed to change in consumer lifestyles as people have become more hygiene concerned day by day, as well as rising demand for value-added products and premium items, which are strengthening market growth. Furthermore, rising disposable income, improved container design, and new product development are driving factors in the fabric wash & care industry.
There has been a noticeable shift away from plastic packaging and toward more environmentally friendly packaging alternatives in recent years. As a result, corporations are employing a variety of package types in order to maintain a strong consumer base while also supporting a sustainable environment.
Unilever, for example, became the first firm in 2021 to employ a new technology to package liquid items in paper-based bottles made of sustainably derived pulp. The bottles are sprayed on the interior with a special water-repellent coating, allowing the paper-based packaging material to store liquid items such as laundry detergent.
The epidemic of Covid-19 has had a detrimental influence on the Fabric Wash and Care Market. With regard to the industries. Due to the lockdown and social distancing norms, major corporations have ceased operations in several areas. Following the pandemic, the industry anticipates a surge in demand and supply due to increased urbanization and the growth in need for efficient use of available space.
The fabric wash and care market is categorized into product type, application, distribution channel, and region. By product type, the market is sub segmented into detergents, fabric softener/conditioners, and bleach. By application, it comprises automotive, aviation, healthcare, hospitality, and residential. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of product type, the market is divided into detergent, fabric softener/conditioner, and bleach. Fabric softener and conditioner segment is expected to be the largest segment during the forecast period. Fabric softener is useful for a variety of reasons. It is an efficient method for keeping materials supple and wrinkle-free. It also reduces friction between fibers, which results in less static cling and protects clothing from wear and tear. As a result of these advantages and widespread availability, this market segment is the largest and fastest growing.
On the basis of application, the market is divided into residential, hospitality, healthcare, aviation, and healthcare. Residential segment held the largest share in 2020. Owing to the availability of a wide selection of economical detergents and fabric conditioners, the usage of these products has grown in popularity among household consumers. Furthermore, the increased demand for liquid detergents among homes due to the convenience and ease they provide over traditional washing soaps and bars, which contributes to market growth.
On the basis of sales channels, market is divided into hypermarkets/supermarkets, specialty stores, online, and others.Customers can simply purchase the goods from hypermarkets and supermarkets. Customer loyalty is extremely important in hypermarket/supermarket distribution, and having genuine merchandise is always a priority. As customers' purchasing power increases, this market is likely to grow substantially in developing countries. Furthermore, the high proportion of customers in developing nations is expected to have a significant impact on segment growth.
Key players profiled in this report include Unilever Group, Procter & Gamble, Reckitt Benckiser Group, Henkel AG & Co. KGaA, The National Detergent Company SAOG, Church & Dwight Co. Inc., SEITZ GMBH, Nice Group, Wipro Enterprises Limited, and Colgate-Palmolive Company.
Key Findings Of The Study
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Fabric Wash and Care Market by Product Type (Detergent, Fabric Softener/Conditioner, and Bleach), Application (Residential, Hospitality, Healthcare, Automotive, and Aviation), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online, and Others): Global Opportunity Analysis and Industry Forecast, 2022-2031
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