Glamping Market Expected to Reach $7.11 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Glamping Market," The glamping market was valued at $2.68 billion in 2021, and is estimated to reach $7.11 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.

The glamping market size was valued at $2,679.7 million in 2020, and is projected to reach $7,113.0 million by 2031, registering a CAGR of 10.5% from 2022 to 2031.

Glamping is available in various accommodations such as, camping pods and cabins, yurts, tents, treehouses, boats and floating homes, and airstream caravan, all these accommodations are different and provide travelers with a unique and luxurious camping experience. The hectic lifestyle surges the demand for glamping, a surge in the number of concerts and large-scale music festivals organized every other week in various regions of the world is anticipated to be one of the most influential aspects driving the market. Moreover, vacationers today seek for outdoor activities that are elegant, close to nature, and memorable

Glamping has been proven to reduce stress and improve mental and physical health. In addition, families, communities, and individuals must indulge in self-care on their days off. However, millennials prefer glamping due to its various benefits, such as living in nature with attractive views. Moreover, rising disposable income, nuclear family coupled with increasing preference for outdoor travel are expected to boost the market during the forecast period.  The increase in inclination towards transformational or retreat tourism influencing the glamping market growth. After the Covid-19 pandemic the availability of customized services like wellness treatments at camp sites attracting more consumers and contributing towards market growth. Growing interest in wellness in recent years is also the key driver for the industry as more traveler’s seeking out unique experience close to nature. Growing popularity of traditions such as forest bathing in Japan, wild water swimming, Yoga practicing in India and their associated benefits are helping fulfil the people's desire to escape outdoors for glamping making positive impact on the Glamping Market Demand.

The global glamping market is segmented into accommodation, application, age group, size, end user, distribution channel, and region. On the basis of accommodation, the market is classified into camping pods and cabins, yurts, tents, treehouses, and others. Among these, the camping pods and cabins segment occupied the major share of the market in 2021, and is projected to maintain its dominance during the forecast period. The growth of the camping pods and cabins segment is attributed to its advance features like safety, the availability of amnesties, and lockable doors and windows.

By application, the market is segregated into family travel, and enterprise travel. The family traveler segment is anticipated to grow at the highest rate during the forecast period, owing to increase in trend of outing with family. Moreover, rise in urbanization and nuclear family is expected to further drive the Glamping Market Trends.

Depending on age group, the market is bifurcated into 18-32 years, 33-50 years, 51-65 years, above 65 years. Among these, the age group of 18-32 occupied the major share of the market in 2021, and is projected to maintain its dominance during the forecast period. This is attributed to increase in preference for adventure and traveling in this age group as compared to others.

By size, the market is segregated into 2-Person, 4-Person, Others. The 4- person segment is anticipated to grow at the highest rate during the forecast period, owing to increase in trend of group travels in the glamping market. The other size is estimated to perform good in the forecast period.

Depending on the end consumer the segment is bifurcated into consumers, and events. The consumer is the major shareholder in end user segment owing to preference of travelers seek for outdoor activities that are elegant, close to nature.

As per distribution channel, the market is categorized into supermarkets & hypermarkets, specialty stores, online sales channel, and others. The specialty stores channel segment is anticipated to grow at highest CAGR during the forecast period.

In 2021, North America accounted for 42.3% in the global Glamping Market Share, and is expected to maintain its dominance during the forecast period. However, North America is expected to grow fast, owing to rise in popularity of glamping and other adventure in these regions.

After the COVID-19, spread the market has witnessed in the demand for glamping and other adventure activities. Glamping is an accessible kind of modern recreation that is gaining popularity in the tourist and hospitality industries. Before the global outbreak of COVID-19, there was a clear interest in camping among both novice and seasoned campers.

The major players analyzed for global glamping industry are Hilleberg Ab., Johnson Outdoors Inc., The North Face Inc., AMG GROUP, Newell Brands Inc., Oase Outdoors, The Coleman Company, Simex Outdoor International, Kampa, Exxel Outdoors, Bushtec Safari (South Africa), Sawday’s Canopy & Stars Ltd. (UK), Huttopia (France), Wigwam Holidays Ltd (UK), Arena Campsites (Europe). These major market players have adopted various strategies such as product launch and acquisition to expand their market reach.