Health Coaching Market Expected to Reach $34,812.48 Million by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Health Coaching Market," The Health Coaching Market Size was valued at $16,914.65 million in 2021 and is estimated to reach $34,812.48 million by 2031, exhibiting a CAGR of 7.4% from 2022 to 2031.

Health coaching is a type of complementary healthcare practice that focuses on helping individuals to set and reach their health and wellness goals. Health coaches provide personalized guidance and support to help clients make positive lifestyle changes, such as eating healthier, exercising regularly, and managing stress. They collaborate with clients to identify areas of their lives that need improvement, set achievable goals, and create an individualized plans to help them reach those goals. Health coaches also provide education on topics such as nutrition, exercise, and stress management. 

The Health Coaching Market Trends are rise in the prevalence of behavioral health disorders such as alcohol use disorders, substance abuse disorders, eating disorders, ADHD, and others. For instance, according to the American Hospital Association (AHA), in 2020, it was estimated that about 52 million adults are diagnosed with behavioral or emotional disorders in the U.S.

In addition, a rise in awareness about the benefits associated with online coaching in developing countries like India and China drives the growth of the market. However, the high cost of health coaching services hampers the market growth. However, an increase in the number of R&D investments by medical device companies is expected to create lucrative opportunities for the market. 

The Health Coaching Market Analysis is done on the basis of type, mode, duration, application, and region. On the basis of type, the market is bifurcated into holistic & wellness health coaching and primal/paleo health coaching. On the basis of mode, the market is bifurcated into online and offline. On the basis of duration, the market is bifurcated into less than 6 months and 6 months to 12 months.

On the basis of application, the market is categorized into general wellness, behavioral health disorders, and chronic diseases. On the basis of region, the market is studied across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and Rest of LAMEA). 

On the basis of type, the market is bifurcated into holistic & wellness health coaching and primal/paleo health coaching. The holistic & wellness health coaching segment has the largest Health Coaching Market Share in 2021, owing to a rise in the adoption of holistic & wellness health coaching services among individuals for the management of mental health disorders such as anxiety, depression stress and others drive the growth of the market. 

On the basis of mode, the market is bifurcated into online and offline. The online segment has the largest Health Coaching Market Share in 2021, owing to the rise in the adoption of online coaching services for the management of chronic disease in developing countries like India, China, and others driving the growth of the market. 

On the basis of duration, the Health Coaching Industry is bifurcated into less than 6 months and 6 months to 12 months. The 6 months to 12 months segment is projected to exhibit the fastest market growth during the forecast period, owing to a rise in awareness about 6-12 months of health coaching services for the management of chronic disease, mental health disorders, and others. 

On the basis of application, the Health Coaching Industry is classified into general wellness, behavioral health, and chronic disease. The general wellness segment is anticipated to grow at the highest rate during the Health Coaching Market Forecast period, owing to a rise in the awareness of general wellness and an increase in the prevalence of mental health disorders such as anxiety, depression, and others among adults drives the growth of the Health Coaching Market Size in upcoming years. 

On the basis of region, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the Rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and Rest of LAMEA). In 2021, North America dominated the health coaching market and is expected to remain dominant throughout the forecast period, owing to high expenditure in research and development activities by the market players and a rise in the awareness of mental and behavioral health disorders in this region.

However, Asia-Pacific is expected to witness the highest CAGR during the analysis period, owing to an increase in the number of patients with chronic diseases such as diabetes and obesity which helps to accelerate the demand for health coaching services and increase the number of key strategies and trends adopted by the market players like collaboration and acquisition. 

Key findings of the study 

• On the basis of type, the holistic & wellness health coaching segment accounted for a major share of the health coaching market in 2021.  

• On the basis of mode, the online segment is anticipated to grow with the highest CAGR throughout the forecast period. 

• On the basis of duration, the 6 months to 12 months segment is anticipated to grow with the highest CAGR throughout the forecast period. 

• On the basis of application, the general wellness segment is anticipated to grow with the highest CAGR during the forecast period. 

• On the basis of region, North America occupied a major share of the health coaching market in 2021.