IP Geo-Location Services Market Expected to Reach $7.4 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “IP Geo-Location Services Market," The IP Geo-Location Services Market Size was $2.4 billion in 2021, and is estimated to reach $7.4 billion by 2031, growing at a CAGR of 12.4% from 2022 to 2031.

IP geolocation services have access to many databases of various types, which provide them with the data they need to find someone online using their IP address. The regional internet registries are a major source of information about IP addresses. These are substantial, official groups in charge of overseeing and distributing IP addresses in particular parts of the globe.  One of the oldest and most used techniques for identifying fraudsters is IP geolocation services. A service may check data sources where the IP address of the user is present. For instance, if a person entered their current city or ZIP code into a real-time weather website, the information was associated with their IP address since they made the request online.

According to IP geolocation services market research, the target advertisement and fraud detection segments are expected to witness considerable CAGRs of 14.71% and 13.06%, respectively, during the forecast period. The cumulative share of these two segments was 33.32% in 2021 and is anticipated to reach 37.9% by 2031.

COVID-19 has forced billions of organizations around the world to adopt remote work policies. The transition has led to a rapid increase in demand for tools to support remote teams and workflows. While there are certainly challenges involved in going fully remote. The fear of going out developed a trend for purchasing from home and boosted online connectivity systems and other related industries. Since then, digital content and online mass customization have been growing faster than ever, and observing the trend; it is expected to keep growing in the forecast period.

Region-wise, North America held a significant global IP geolocation services market share, due to the country's expanding location-based cloud services, the U.S. currently dominates the regional market for North America. The main drivers of the growth of the IP Geo-Location Services Industry in North America are government initiatives to promote innovation, urbanization, and advancements in regional marketing and online fraud detection management. Moreover, the growing adoption of cloud-integrated services, machine learning and the internet of things (IoT) are the primary factors that drive the growth of the IP geolocation services market in Asia-Pacific, Europe and LAMEA.

KEY FINDINGS OF THE STUDY

• By API packages, in 2021, the basic API packages segment was the highest revenue contributor to the market, with $911.87. However, the extended IP geolocation API segment is estimated to reach at a significant CAGR of 12.85% during the IP Geo-Location Services Market Forecast period.
• By enterprise size, the large enterprises segment exhibits dominating shares in the market. However, the small & medium-sized enterprises (SMEs) are expected to grow with impressive CAGR.
• By application, in 2021, the digital rights management segment was the highest revenue contributor to the market with $629.22 million. However, the others segment is estimated to reach a significant CAGR of 12.5% during the forecast period. 
• This report would also provide IP Geo-Location Services Market Analysis with help of forecast factors and competitive landscape.
• Region wise, the IP Geo-Location Services Industry growth was dominated by North America region. However, Asia-Pacific and Europe is expected to witness significant growth rate during the forecasted period.

Key players profiled in the report include Akamai Technologies, Inc., Apilayer GmbH (Idera, Inc.), BigDataCloud Pty. Ltd., Digital Element Inc., Hexasoft Development Sdn Bhd. (IP2Location.com), KickFire Inc. (International Data Group (IDG, Inc.), MaxMind, Inc., Neustar, Inc. (TransUnion Holding Company, Inc.), Pitney Bowes Inc., and TIBCO Software Inc. (TIBCO Engage). Market players have adopted various strategies, such as product launch, collaboration & partnership, joint venture, and acquisition to expand their foothold in the IP Geo-Location Services Market Share.