IPTV Market Expected to Reach $146.2 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “IPTV Market," The iptv market was valued at $59.7 billion in 2021, and is estimated to reach $146.2 billion by 2031, growing at a CAGR of 9.5% from 2022 to 2031.

The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations. The IPTV market primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. In comparison to the public internet, it provides the network operators with more control over the video traffic and enables regular quality-checks of the service. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality. 

Furthermore, growing preference for video-on-demand and high-definition channels and increase in demand for alternative investment boost the growth of the global internet protocol television (IPTV) market. In addition, increase in use of digital transformation technology and growing popularity of mobile devices positively impact the growth of the market. However, the Stringent regulatory norms and lack of awareness and high infrastructure cost hampers the internet protocol television market growth. On the contrary, the rise in adoption of 5G technology is expected to offer remunerative opportunities for expansion during the IPTV market forecast.  

Depending on application, the linear television segment holds the largest IPTV market share owing to, the increasingly competitive TV landscape. However, the non-linear television segment is expected to grow at the highest rate during the forecast period, as it provides media on demand to customers. 

Region-wise, the IPTV market size was dominated by North America in 2021, and is expected to retain its position during the forecast period, owing to, high penetration of internet and rapid growth of smart TVs. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rise in initiatives towards digital transformation such as direct-to-home (DTH) services and digitalization of cable TV government of developing countries. 

The IPTV industry has witnessed stable growth during the COVID-19 pandemic, owing to increase in preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television (IPTV) market. In addition, the COVID-19 pandemic has resulted in changes in model performance, as more continuous monitoring and validation is required to mitigate various types of risks, compared to static validation and testing methods, which, in turn, drive the development of advanced IP multicasting with internet group management. In addition, with rapid digital transformation, various governments have introduced stringent regulations to protect end users data such as General Data Protection Regulation (GDPR), Digital Economy Act, and the California Consumer Privacy Act (CCPA). Thus, governments in various countries have taken strict actions toward the Illegal IPTV users and service providers, real-time messaging protocol and hypertext transfer protocol technology helps to maintains persistent connections and allows low-latency communication. To deliver streams smoothly and transmit as much information as possible. However, COVID-19 pandemic is making it even harder for larger companies to keep pace, and even more difficult for midsize and smaller industries to adopt technologies, owing to long development timelines and high investment requirements. 

The integration of advanced technologies such as service provider-based multicast live streaming, web based unicast only live and VoD streaming, and web-based multicast live and unicast video on demand (VoD) streaming is helping the industries to improve various aspects of a company such as perception, information, over-the-top video content and information about the businesses, which, in turn, is driving the growth of the market. In addition, 
IPTV providers are offering triple-play services, which allow users to experience broadband, telephone, and TV services on a single line. These IPTV providers are also offering mobility to the customers along with triple-play services, to increase the market growth of IPTV as against satellite TV and cable TV. This, in turn, allows the customers to utilize IPTV services for a multi-viewing experience. Furthermore, Twitter and Facebook apps read a viewer’s incoming tweets or status updates and present these on the TV screen along with television programming and commercials. For instance, in July 2020, Orange Romania, a subsidiary of Orange SA, introduced the TV Go box. Therefore, the advertisers are carefully aiming to exploit these services being offered by the IPTV providers, which, in turn, is expected to provide lucrative opportunity for the growth of the global market.   

KEY FINDINGS OF THE STUDY 

• By component, the hardware segment accounted for the largest internet protocol television market share in 2021. 

• Region wise, North America generated highest revenue in 2021. 

• Depending on application, the Non-Linear Tv segment generated the highest revenue in 2021. 

The key players profiled in the IPTV market analysis are Akamai Technologies, AT&T Inc., Cisco Systems Inc, Ericsson, Huawei Technologies Co., Ltd, Verizon Communications Inc., Broadcom Inc., Airtel India., TRIPLEPLAY SERVICES LTD, and Deutsche Telekom AG. These players have adopted various strategies to increase their market penetration and strengthen their position in the IPTV industry.

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