Lawn and Garden Consumables Market Expected to Reach $26.3 Billion by 2030

According to a new report published by Allied Market Research, titled, "Lawn and Garden Consumables Market by Product Type and Application: Global Opportunity Analysis and Industry Forecast, 2021–2030,"the global lawn and garden consumables market was valued at $16.8 billion in 2020, and is projected to reach $26.3 billion by 2030, growing at a CAGR of 4.6% from 2021 to 2030.

A lawn is an area that has Bermuda grass, bluegrass, fescue, or zoysia grass cultivated to enhance the aesthetic look. The position and cultivation of lawn majorly depends upon layout in relation to the house, and requires wide open space with access to direct sunshine for proper growth of grass and other cultivated plants. Seeding, turfing, tur plastering, dibbing roots, and aftercare are methods widely used for lawn cultivation. Amherstia nobilis and Callistemon lanceolatus are different types of tree species that are used in lawn cultivation, whereas Agave americana, Furcraea gigantea, and Musa superba are shrubs and creepers used in lawn cultivation. Garden is an area where plants such as ornamental plants, blossoming plants, and bushes are cultivated purposefully. Garden requires regular maintenance to improve its look and keep grown plants healthy.   

Increase in awareness of benefits associated with organic farming has made growers more linear toward growing vegetables, fruits, and other plants in their gardens, lawns, and other outdoor spaces. According to the data released by the U.S. Department of Agriculture's (USDA) National Agriculture Statistics Services (NASS), the number of organic farms increased by 17% between 2016 and 2019. This has increased the sales of certified organic fertilizers, insecticides, fungicides, garden soil, and other organic agriculture products. Thus, rise in the trend of organic farming is anticipated to boost the demand for lawn and consumables. In addition, rise in commercial and residential projects is predicted to notably contribute toward the global market.

However, implementation of stringent regulations on the use of insecticides and pesticides is anticipated to hamper the market growth. For instance, the Insecticide Act of 1968 governs the production, use, distribution, and sales of insecticide within India. Furthermore, the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) established maximum tolerance levels for the use of pesticides in farming activities. Thus, these acts are expected to limit the usage of pesticides and insecticides in lawns and gardens, thereby hampering the market growth.

The population of most countries is increasing rapidly, which, in turn, has led to rapid urbanization to cater to the rising human needs. The growing urban population has resulted in environmental degradation such as increased pollution, poor air quality, and water contamination. To mitigate these effects, governments of different countries have launched several schemes to build green spaces and parks based on environmental guidelines. This factor is anticipated to create remunerative opportunities for the expansion of the lawn and garden consumables market in the coming future.

The global lawn and garden consumables market is segmented on the basis of product type, application, and region.

Depending on the product type, the market is segregated into fertilizers, pesticides, seeds, mulch, and others. The pesticides segment is further divided into insecticides, fungicides, herbicides, and others. The fertilizer segment dominated the global market in terms of revenue in 2020, with over one-third of the total share. This is attributed to the fact that fertilizers provide essential nutrients, enhance growth, protect & strengthen plants, and resist diseases that make them suitable for gardens and lawns.

On the basis of application, the market is fragmented into residential, commercial, and institutional. The residential segment dominated the global market, with over three-fifth of the total share in 2020. This is attributed to the fact that lawn and garden consumables such as fertilizers, insecticides, pesticides, biological controls, seeds, and garden soil are witnessing high adoption in houses, condominiums, townhouses, and apartments.

Region wise, the lawn and garden consumables market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific lawn and garden consumables market is projected to grow at the highest CAGR during the forecast period, owing to increase in utilization of lawn and garden consumables across sectors such as commercial buildings, parks & community gardens, and organic gardening in Asia-Pacific.

Key players operating in the global lawn and garden consumables market include Agrium (Nutrien) Inc., BASF SE, Bayer AG, Central Garden & Pet, DLF Seeds A/S, J.R. Simplot Company, Sakata Seed Corporation, Scotts Miracle Gro, Spectrum Brands Holdings Inc., and the Andersons Inc.

COVID-19 analysis

The COVID-19 pandemic has spread to over 180 countries and caused huge losses of lives and the economy around the globe. The lawn and garden consumables market has been slightly impacted due to the pandemic, owing to the disruptions in the supply chain of various gardening products. According to a report published by the Organization for Economic Co-operation and Development (OECD), the decreased consumer demand has put downward pressure on the prices and production of garden consumables. In addition, several companies have either shut down or shrank their operations due to the risk of infection among the workforce. This has temporarily hampered the demand and supply gap of the lawn and garden consumables. Moreover, the declining income of customers has to lead to the contraction of the demand for ornamental plants and flowers amid the global health crisis. However, increase in awareness related to health and sustainable development has surged gardening activities during the COVID-19 pandemic.

According to an article published by Reuters, home gardening practices have boomed during the COVID-19 period. Furthermore, the U.S. Seed Company named as W. Atlee Burpee & Co has sold more seed than any time in its 144-year history in March 2020. According to an online retailer Ozon, the demand for seeds in Russia rose by 20–30% year-on-year in Mach 2020. Furthermore, several studies have found that home gardening practices promote physical and mental well-being in older adults, which, in turn, has increased the demand for garden consumables amid the pandemic. For instance, according to a report published by Princeton University, out of 15 daily leisure activities, vegetable gardening is one of the most beneficial activities for mental and emotional health. In addition, several key players such as Agrium Inc (Nutrien), Central Garden & Pet, Scotts Miracle Gro, and Spectrum Brands Holdings, Inc have registered an increase in sales of lawn and garden consumables during the health crisis.

Key findings of the study

• The pesticides segment is estimated to display the highest growth rate, in terms of revenue, registering a CAGR of 5.0% from 2021 to 2030.
• The institutional segment is anticipated to register the highest CAGR of 5.2% during the forecast period.
• North America garnered the highest share of 41.8% in 2020, in terms of revenue, growing at a CAGR of 3.3%.