Network Traffic Analytics Market Expected to Reach $3.11 Billion by 2026

According to a recent report published by Allied Market Research, titled, "Network Traffic Analytics Market by Component, Deployment Type, Organization Size, and End User: Global Opportunity Analysis and Industry Forecast, 2018–2026," the global network traffic analytics market size was valued at $865 million in 2018, and is projected to reach $3,106 million by 2026, registering a CAGR of 17.4% from 2019 to 2026.

Increase in need for real-time network data analysis, growth in adoption of advanced technologies, and rise in the amount of Distributed Denial-of-Service (DDoS) attacks are the key factors which drives the network traffic analytics market growth. However, accessibility to free network traffic analysis tools is restraining the growth of the market. Furthermore, advent of 5G technology is anticipated to provide NTA market opportunity in forthcoming years. 

By component, the solutions segment garnered major network traffic analytics market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to increase in demand of network traffic analytics solution among network administrators to gather the data on the network traffic. Moreover, growth in demand among organizations to discover, assess, and process the security threats is the major factor that fuels the demand for network traffic analysis solutions. However, the services segment is expected to witness highest growth rate in the upcoming years.

Based on deployment type, the on-premise segment dominated the global network traffic analytics market in 2018 and is expected to generate highest revenue during the forecast period. The large enterprises are more likely to deploy network traffic analytics platform on-premise due to their major preference toward data privacy. However, the cloud segment is expected to witness highest growth rate in the upcoming years. The growth of this segment is mainly attributed to flexibility associated with the cloud deployment, which is increasing its demand for cloud solutions among numerous organizations as it allows them to switch or keep their business data on cloud as well as on-premise.

In terms of end user, the enterprise segment is expected to witness high adoption of network traffic analytics solutions and services. Among these end users, enterprises segment is expected to have the largest market size during the forecast period due to increase in adoption of these solutions as it help enterprises in collecting and evaluating the data, which in turn empowers enterprises in identifying performance issues and security threats. However, the data centers are getting flooded with the data due to which, identifying network threats & issues, usage spikes, and providing high-quality services is becoming crucial for them, the data center segment is expected to witness highest growth rate in the upcoming years. 

By region, North America dominated the global market in 2018 and is expected to remain dominant during the network traffic analytics market forecast period due to presence of major market players such as Microsoft, IBM, Cisco, in the region. In addition, increase in adoption of the network traffic analytics solutions among the users is also contributing to the growth in this region. 

Key Findings of the Study:

• Based on component, the solutions segment dominated the global network traffic analytics market in 2018 and is expected to generate highest revenue during the forecast period.
• Based on deployment type, the on-premise segment dominated the market in 2018 and is expected to generate highest revenue during the forecast period. However, the cloud segment is expected to witness highest growth rate in the upcoming years.
• On the basis of organization size, the large organizations segment dominated the global network traffic analytics market in 2018 and it is expected to remain dominant throughout the forecast period.
• In terms of end user, the enterprises segment dominated the global network traffic analytics industry in 2018 and is expected to generate highest revenue during the forecast period.

Some of the key players in network traffic analytics market analysis include Accenture, Juniper Networks Inc., Symantec, Juniper Networks, IBM Corporation, Huawei Technologies Co. Ltd., Cisco Systems Inc., Allot Communication, Ascom Holdings and Nokia Networks.