Nigeria Fluoride-Free Toothpaste Market Expected to Reach $06.8 million by 2035—Allied Market Research

According to a new report published by Allied Market Research, titled, “Nigeria Fluoride-Free Toothpaste Market by Product Type, Form, End User, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2024–2035.”

The Nigeria fluoride-free toothpaste market size was valued at $24.18 million in 2023 and is projected to reach $106.89 million by 2035, growing at a CAGR of 13.2% from 2024 to 2035.

Fluoride-free toothpaste is a type of toothpaste that is formulated without the addition of fluoride, a mineral commonly included in conventional toothpaste for its cavity-preventing and enamel-strengthening properties. Fluoride-free toothpaste typically uses natural or alternative ingredients, such as herbal extracts, activated charcoal, baking soda, coconut oil, or aloe vera, to clean and maintain oral hygiene. This type of toothpaste is often preferred by individuals who are concerned about the potential side effects of fluoride, such as dental fluorosis, or those who seek natural and organic personal care products. Fluoride-free toothpaste offers an alternative for people who wish to avoid fluoride in their oral care routine while still addressing basic dental needs like fresh breath and plaque removal.

The main factors fueling the growth of the fluoride-free toothpaste market in Nigeria are the increasing health awareness and conscious consumer behavior. As Nigerians become more informed about the potential health risks linked to excessive fluoride consumption, especially in young children, there is a marked shift toward fluoride-free alternatives. Educational initiatives and media campaigns highlighting the adverse effects of fluoride, such as dental fluorosis, are influencing consumer decisions. This shift is most prominent among urban consumers, who are progressively opting for natural, chemical-free oral care products as a part of their broader health and wellness priorities.

Nigeria's expanding middle class is demonstrating a growing preference for premium, natural, and organic products. With a global shift toward cleaner, chemical-free lifestyles, Nigerian consumers are increasingly seeking products that align with these values. Fluoride-free toothpaste, typically made with herbal and natural ingredients such as charcoal, neem, and coconut oil, strongly appeals to this demand. The market for fluoride-free toothpaste is witnessing significant growth as both local and international brands adapt to the rising consumer interest in non-toxic personal care options.

The conventional toothpaste held the major Nigeria fluoride-free toothpaste market share in 2023 and is anticipated to maintain its dominance during the forecast period. The conventional fluoride toothpaste has built strong consumer trust over decades, with fluoride being widely recognized for its efficacy in preventing tooth decay and endorsed by dental professionals.

The price of fluoride-free toothpaste presents a key challenge for market growth in Nigeria. These products are typically priced higher than conventional fluoride toothpaste, due to their premium ingredients and specialized formulations. As the price sensitivity of a large portion of the Nigerian population, particularly in rural areas, this price difference may restrict the accessibility of fluoride-free toothpaste for lower-income consumers. Moreover, the premium pricing stems from the use of specialized formulations and high-quality natural ingredients, such as herbal extracts, activated charcoal, and organic oils, which are often more expensive to source and process. In addition, many fluoride-free toothpaste brands position themselves as premium products, targeting health-conscious and urban consumers who are willing to pay a premium for natural and chemical-free oral care.

A significant growth opportunity for the Nigerian fluoride-free toothpaste market lies in improving product availability in rural regions and leveraging the rise of e-commerce. E-commerce platforms offer an efficient channel to reach both urban and rural consumers with increasing internet access and smartphone penetration in Nigeria. In addition, community-based campaigns, in collaboration with local health organizations, dentists, and NGOs, can help raise awareness and educate consumers on the advantages of fluoride-free options. This multi-channel approach can stimulate demand, enhance market reach, and drive further penetration of fluoride-free toothpaste in Nigeria by offering more affordable packaging and pricing strategies tailored to price-sensitive consumers. With the ongoing Nigeria fluoride-free toothpaste market trends, the manufacturers investing in the research and development to cater the increasing demand for the innovative and fluoride-free toothpaste in the market.

Key Findings of the Study

• By product type, the conventional toothpaste segment was the highest revenue contributor to the market in 2023.
• By form, the paste segment was the largest segment in the Nigeria fluoride-free toothpaste market during the forecast period.
• By end user, the adult segment was the largest segment in 2023.
• By distribution channel the hypermarket/ supermarket segment was the largest segment in 2023.