Non-alcoholic Drinks Market Expected to Reach $2.9 Trillion by 2035

According to a new report published by Allied Market Research, titled, “Non-alcoholic Drinks Market," The non-alcoholic drinks market size was valued at $1.3 trillion in 2023, and is estimated to reach $2.9 trillion by 2035, growing at a CAGR of 6.9% from 2024 to 2035.

Non-alcoholic drinks are also known as soft drinks or beverages, they are liquid refreshments which do not contain alcohol. Non-alcoholic drinks encompass a wide range of options, including carbonated sodas, fruit juices, flavored water, herbal teas, energy drinks, and functional beverages. Non-alcoholic drinks are typically made from water, natural or artificial flavors, sweeteners, and various additives such as vitamins, minerals, and preservatives. Some non-alcoholic beverages may also contain caffeine, fruit extracts, or botanical ingredients for added taste and functionality. These drinks cater to diverse consumer preferences, offering hydration, refreshment, and sometimes health benefits, without the intoxicating effects of alcohol.

Functional and wellness beverages are anticipated to drive the demand for non-alcoholic drinks market trend by tapping into consumers' growing interest in health and wellness. As individuals become increasingly proactive about managing their well-being, there is a rising demand for beverages that offer more than just hydration, providing additional health benefits and functional properties. Functional beverages enriched with vitamins, minerals, antioxidants, and other bioactive ingredients are particularly attractive to consumers seeking convenient ways to support their overall health and address specific wellness goals. Moreover, non-alcoholic drinks help in boosting immunity, improving digestion, enhancing cognitive function, and promoting relaxation.

In addition, the emergence of wellness beverages that emphasize natural and all-inclusive ingredients reshape the non-alcoholic drinks market landscape. Beverages infused with adaptogens, botanical extracts, superfood, and herbal remedies are gaining popularity as consumers seek natural alternatives to traditional sodas and sugary drinks. These wellness-focused beverages offer consumers a sense of nourishment, balance, and vitality, aligning with their desire for products that contribute positively to their physical and mental well-being. The growing availability and variety of functional and wellness beverages provide ample opportunities for non-alcoholic beverage brands to innovate and differentiate themselves in the market, catering to evolving consumer preferences and drives the sustained growth in the health and wellness segment. Furthermore, functional and wellness beverages meet consumer demand for healthier drink options and boost the expansion of the non alcoholic drinks industry by offering products that combine taste, convenience, and wellness benefits. Thus, all these factors contribute to the non-alcoholic drinks market growth. 

Supply chain disruptions act as a significant restraint on market demand for the non-alcoholic drinks sector by disrupting production, distribution, and availability of products. Disruptions in the supply chain, such as ingredient shortages, transportation delays, and production bottlenecks, can result in reduced inventory levels, stockouts, and inconsistent product availability which leads to dissatisfied customers and lost sales opportunities. Non-alcoholic beverage manufacturers maintain a reliable and efficient supply chain, which is essential for meeting consumer demand and staying competitive in the market. Moreover, disruptions such as natural disasters, geopolitical events, and global health crises severely impact supply chain operations and cause ripple effects throughout the entire industry.

Furthermore, supply chain disruptions lead to increased costs for non-alcoholic beverage companies, as they may be forced to source alternative ingredients or transport routes at higher prices to mitigate the effects of disruptions. These additional costs impact profit margins and limit investments in product innovation, marketing, expansion efforts and further hamper the demand for the non-alcoholic market.

Sustainability initiatives present significant opportunities for the non-alcoholic drinks market by addressing growing consumer concerns about environmental impact and promoting eco-friendly practices throughout the supply chain. Non-alcoholic beverages and alcohol-free drinks brands have the opportunity to differentiate themselves and appeal to environmentally conscious consumers by implementing sustainable sourcing, production, and packaging solutions. For example, brands source ingredients from organic and regenerative agriculture practices, reducing pesticide use and promoting soil health. In addition, adopting renewable energy sources and water-saving technologies in production facilities might minimize carbon emissions and water usage which align with sustainability goals and reduce environmental footprint.

Furthermore, sustainability initiatives in packaging offer considerable opportunities for innovation and market differentiation in the non-alcoholic drinks sector. Manufacturers explore alternative packaging materials such as biodegradable plastics, compostable materials, and plant-based packaging solutions to reduce plastic waste and environmental pollution. Moreover, lightweight packaging, optimizing packaging design, promoting recycling and circular economy principles further reduce environmental impact and enhance brand sustainability credentials. These all factors present several opportunities for the non-alcoholic drinks market.

Segment Overview

The non-alcoholic drinks market is segmented into product type, distribution channel, price point and region. By product type, the market is classified into soft drinks, bottled water, tea & coffee, juice, dairy drinks, and others. By distribution channel the market is classified into supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point the market is classified into standard, premium and luxury. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Italy, France, Poland, Netherlands, Hungary and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and the rest of Asia-Pacific), and Latin America (Brazil, Argentina, Colombia and Rest of Latin America) Middle East and Africa (GCC, South Africa, and Rest of MEA).

By type, the soft drinks segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. Carbonated sodas, especially, have established themselves as iconic refreshments cherished globally across generations. Soft drinks appeal to a broad demographics including children, adolescents, and adults. Soft drinks have become household essentials, fixtures in eateries, and fixtures in vending machines. Moreover, soft drink brands make substantial investments in marketing and advertising, forging robust brand recognition and allegiance among consumers. These beverages boast a myriad of flavors, formulations, and packaging options, catering to a wide spectrum of tastes and preferences.

By distribution channel, the supermarket/hypermarket segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. These retail outlets offer a wide range of non-alcoholic beverages, including carbonated sodas, fruit juices, flavored water, and functional drinks, all conveniently available under one roof. Consumers appreciate the convenience of finding a variety of beverage options during their routine grocery shopping trips. Furthermore, supermarkets and hypermarkets often provide competitive pricing, promotions, and bulk purchase opportunities, making them preferred destinations for stocking up on beverages for both personal consumption and social occasions.

By price point, the standard segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. Non-alcoholic beverages are typically competitively priced at a standard level, appealing to the mass market, and accommodating various income levels. This standardized pricing strategy facilitates brands in reaching a wider audience and market share by offering products at price points that cater to most consumers. Furthermore, standard pricing cultivates consumer loyalty and encourages repeat purchases, as individuals tend to opt for familiar brands and products that consistently deliver value for money.

Region-wise, Asia-Pacific is anticipated to dominate the market with the largest share during the forecast period. Asia-Pacific is a large and rapidly growing population, and provides a vast consumer base with diverse preferences, spurring significant demand for non-alcoholic beverages. Moreover, increasing disposable incomes and urbanization contribute to higher consumer expenditure on beverages, further propelling market growth. The region has rich cultural heritage and culinary traditions that create opportunities for innovating and localizing non-alcoholic drink offerings to suit specific tastes. Furthermore, expanding distribution networks, including the proliferation of supermarkets, convenience stores, and online retail platforms, enhance accessibility to non-alcoholic beverages across Asia-Pacific.

By type, the soft drinks segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. Carbonated sodas, especially, have established themselves as iconic refreshments cherished globally across generations. Soft drinks appeal to a broad demographics including children, adolescents, and adults. Soft drinks have become household essentials, fixtures in eateries, and fixtures in vending machines. Moreover, soft drink brands make substantial investments in marketing and advertising, forging robust brand recognition and allegiance among consumers. These beverages boast a myriad of flavors, formulations, and packaging options, catering to a wide spectrum of tastes and preferences.

By distribution channel, the supermarket/hypermarket segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. These retail outlets offer a wide range of non-alcoholic beverages, including carbonated sodas, fruit juices, flavored water, and functional drinks, all conveniently available under one roof. Consumers appreciate the convenience of finding a variety of beverage options during their routine grocery shopping trips. Furthermore, supermarkets and hypermarkets often provide competitive pricing, promotions, and bulk purchase opportunities, making them preferred destinations for stocking up on beverages for both personal consumption and social occasions.

By price point, the standard segment dominated the global non-alcoholic drinks market in 2023 and is anticipated to maintain its dominance during the forecast period. Non-alcoholic beverages are typically competitively priced at a standard level, appealing to the mass market, and accommodating various income levels. This standardized pricing strategy facilitates brands in reaching a wider audience and market share by offering products at price points that cater to most consumers. Furthermore, standard pricing cultivates consumer loyalty and encourages repeat purchases, as individuals tend to opt for familiar brands and products that consistently deliver value for money.

Region-wise, according to non-alcoholic drinks market opportunities analysis Asia-Pacific is anticipated to dominate the market with the largest share during the forecast period. Asia-Pacific is a large and rapidly growing population, and provides a vast consumer base with diverse preferences, spurring significant demand for non-alcoholic beverages. Moreover, increasing disposable incomes and urbanization contribute to higher consumer expenditure on beverages, further propelling market growth. The region has rich cultural heritage and culinary traditions that create opportunities for innovating and localizing non-alcoholic drink offerings to suit specific tastes. Furthermore, expanding distribution networks, including the proliferation of supermarkets, convenience stores, and online retail platforms, enhance accessibility to non-alcoholic beverages across Asia-Pacific.

Players operating in the global non-alcoholic drinks market have adopted various developmental strategies to expand their non-alcoholic drinks market share, increase profitability, and remain competitive in the market. Key players profiled in this report include A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and The Coca-Cola Company. 

KEY FINDINGS OF STUDY 

• By type, the soft drinks segment was the highest revenue contributor to the market in 2023.
• Depending on distribution channel, the supermarket/hypermarket segment was the dominating segment in the global non-alcoholic drinks market analysis during the non-alcoholic drinks market forecast period.
• On the basis of price point, standard segment was the major revenue generator in 2023.
• Region wise, Asia-Pacific was the highest revenue contributor in 2023.